The Scale Up Playbook

Mark Cairen and Paul ask whether Coke’s new “Better when we’re open” positioning is really relevant to today’s opinionated consumers. And they’re joined by Coca Cola’s former Global Content Excellence Director Guy Duncan https://www.linkedin.com/in/theguyduncan who explains how Coke has always taken a stand on social issues, as he and Mark go back through Coke’s 70+ year history of ads. Plus, a new positioning for The Royal Bank of Scotland, and how brands should be making a stand over tabloid intrusion. And new campaigns from Think! British Heart Foundation and Teva. +++++ Coca Cola https://youtu.be/wNZ92jLhPUk +++++ RBS re-brand https://www.thedrum.com/news/2020/02/14/rbs-rebrand-natwest-group-cmo-david-wheldon-retires +++++ Think! “Pint block” (VMLY&R) https://www.think.gov.uk/campaign/pint-block/ +++++ BHF “Swear Jar” (Mullen Lowe) https://youtu.be/cL1WQJsejG4 +++++ Teva “Hairspray” (VCCP Kin) https://youtu.be/XulFsMMg2rs +++++ Talk to us [email protected] +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!

The Wax Lyrical team are joined by guest Dave Pickard, co founder of The London Sock Company https://www.londonsockcompany.com/ to discuss the realities of creating and building a direct to consumer brand.

Plus - do wacky ads really work, with Behavioural Scientist Patrick Fagan from Capuchin Behavioural Science https://www.capuchin.cc/ And new campaigns from Starbucks, British Gas and M&S +++++ 

LINKS +++++ McDonald's Iconic Stacks (Leo Burnett) https://www.itsnicethat.com/news/leo-burnett-london-david-schwen-iconic-stacks-mcdonalds-advertising-300120 +++++ https://www.thestar.co.uk/news/people/sheffield-singleton-hired-billboard-his-search-date-and-response-was-amazing-1382642 +++++ Starbucks "What's your name?" (Iris) https://www.youtube.com/watch?v=7TEg6q1a3DE&feature=youtu.be +++++ British Gas "Here to solve" (The&Partnerships) https://www.youtube.com/watch?v=RQFWb-C8hvA&feature=youtu.be +++++ M&S "Start a denim love affair (Odd) https://www.youtube.com/watch?v=DXpEMMlGQPo&feature=youtu.be +++++ +++++ Talk to us [email protected] +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com

As the UK Prime Minister pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Mark, Cairen and Paul analyse factors which can determine the success of a direct to consumer (DTC) brand. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly. +++++ USEFUL LINKS +++++ Marketing Week's Mark Ritson on Direct To Consumer https://www.marketingweek.com/ritson-casper-direct-to-consumer/ +++++ Celebrity Cruises "Wonder Awaits" https://www.youtube.com/watch?v=28NcvcfqoBg +++++ Expedia https://www.mirror.co.uk/news/uk-news/expedia-trolls-harry-meghan-escape-21299935 +++++ Oatly https://www.thedrum.com/news/2020/01/13/oatly-mounts-first-regional-marketing-campaign +++++ The Dog's Trust https://www.dogstrust.org.uk/ +++++ Talk to us [email protected] +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com

Welcome to our first podcast of 2020 with special guest Steve Cox, J C Decaux's Director of Marketing. We discuss how outdoor has overtaken press in terms of overall advertising spend; to avoid getting caught out by the new gender stereotyping rules why you need a Marketing CDO - Chief Diversity Officer; the three marketing Rs for 2020: re-focus, re-balance, and responsibility. And those burger wars: are they in on it to ensure the category continues to grow? Plus those January "new year, new you" campaigns. +++++ USEFUL LINKS Out of home case studies and resources https://www.jcdecaux.co.uk/pictures-and-videos/jurassic-world-fallen-kingdom +++++ 

 http://events.jcdecaux.co.uk/brandgap2download +++++ https://www.youtube.com/watch?v=LMz21ygWFmE +++++ BBC's Dracula outdoor campaign https://youtu.be/tIEr1Pcu03Y +++++ ASA gender stereotyping guidance (download)https://www.asa.org.uk/uploads/assets/uploaded/f39a881f-d8c9-4534-95f180d1bfe7b953.pdf +++++ Clearcast blog on gender stereotyping https://www.clearcast.co.uk/blog/what-do-the-recent-asa-rulings-on-gender-stereotyping-mean-for-your-ads/ +++++ Frankie & Benny's https://youtu.be/8h1G6cDO5NI Burgers Wars: Whopper has a Big Mac in every 2019 ad https://youtu.be/BfEEY1nmW8o +++++ Tourism Australia https://youtu.be/QMAq8F8N2Fg +++++ Talk to us [email protected] +++++ Please subscribe and leave us a review on iTunes. +++++ THANK YOU +++++ www.wearewaxon.com

Mark, Cairen, Paul and special guest Julie Atherton discuss why Accenture might be bidding for M&C Saatchi; how Peloton could have redeemed themselves their own tongue in cheek follow-up, and why most social brands are now just ad platforms PLUS their own favourite ads of 2019. ++++++++++ USEFUL LINKS +++++ Here’s the discount code for Julie’s book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20 +++++ Peloton https://youtu.be/pShKu2icEYw NOT Peloton https://youtu.be/nF4TbMilFII Ryan Reynolds’ NOT Peloton https://youtu.be/H2t7lknrK28 BeCo https://vimeo.com/357323692 Taylor’s of Harrogate https://youtu.be/aa3x1CtMI5w Walker’s Spice Girls https://youtu.be/rTecxuebscI GLAAD/Pantene https://youtu.be/CsJWzXtNlgw 

+++++ Title music: Wavebeats Music/Audiojungle; Range of Sound/Audiojungle. +++++ Additional music: Inspiration by Rafael Krux https://www.orchestralis.net/#/ +++++ Talk to us [email protected] 

+++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com 

HAVE A VERY MERRY CHRISTMAS AND A TRULY HAPPY 2020 XX

Thanks for voting! Ben, Cairen, Mark and Paul countdown to YOUR favourite Christmas TV ad of 2019 and reveal the name of the lucky winner of the £50 Christmas shopping voucher. Is it you? Happy Christmas! X

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USEFUL LINKS

Aldi https://youtu.be/T37-A2JdaEk

Amazon: https://youtu.be/YtNSYkb5Avo

Argos https://youtu.be/7GjeHzrn8jg

Asda https://youtu.be/9ZnSLNld5Mc

Boots https://youtu.be/jVmxzBTKd3M

Greenpeace. https://youtu.be/6qic_3SumTE

Iceland https://youtu.be/R_qp0_QbpK4

Ikea https://youtu.be/w0EKS2YfLc0

John Lewis https://youtu.be/JPQsip61_o0

(The making of . . ) https://youtu.be/e93cDQPc8MA

Joules.com. https://youtu.be/ZfOGAcyGsCA

Lidl. https://youtu.be/oRihju2R714

M&S https://youtu.be/GcZ_-KTGO-0

https://youtu.be/Slu4b6KIhJk

McDonalds. https://youtu.be/v1wXIVYb49E

Sainsbury’s https://youtu.be/ak5HEPpubhk

Tesco. https://youtu.be/ocIEskQuKOA

Very https://youtu.be/sm-nvTYO6ZI

Walkers https://youtu.be/WvuS3Xz_q-8

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www.wearewaxon.com

For the first time in living memory we’ve got an election just before we hit the busiest consumer period of the year. And Twitter has just banned political advertising. What on earth does that mean for consumer confidence, the cost of media, and tasty TV snacks? Mark (MBE) Paul and Ben have got everything sorted. Maybe. Plus LinkedIn, rugby related ads, German arthouse microwavable burgers, The National Lottery, and pukka and pukka. +++++

USEFUL LINKS +++++

Twitter #notaretailstore

https://youtu.be/l5e_AKrc7tk +++++

Guinness: Liberty Fields

https://youtu.be/CE_mVvJyWQY +++++

LinkedIn #InItTogether

https://youtu.be/jGGv4AqmXz0 +++++

Pukka herbs – Feel your power

https://youtu.be/Swh0k6QORYY https://youtu.be/44_Lux5uv3c +++++

Pukka – The people’s pie

https://youtu.be/vSeHNT2DhF4 +++++

The National Lottery

https://youtu.be/fdbKE0kjle4 +++++

Rustlers – The seas between us

https://youtu.be/z9am5kpxtxQ 

 https://www.amazon.co.uk/gp/video/detail/B07V3P25VQ +++++

Brew city – Beer munch

https://youtu.be/qdp62E3kbAA +++++

Don't forget to subscribe on iTunes and Stitcher. And available on Spotify. Please leave us a review. +++++

You can get in touch with Wax Lyrical at [email protected] +++++

Credits: title music: https://audiojungle.net/ ++++++

www.wearewaxon.com

Mark, Cairen and Paul are joined by guest Isabel (Izzy) Ashton, Assistant Editor of BITE, to discuss the new celebrity and royal-studded NHS campaign "Every mind matters"; the merging of the John Lewis and Waitrose marketing departments; smart home technologies; more new campaigns from BECo. and Movember; plus recognition for a consistently excellent and most funny campaign.

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USEFUL LINKS

Every mind matters https://youtu.be/Wybow1N5GNs

NABS https://nabs.org.uk/

NABS Advice Line https://nabs.org.uk/how-we-can-help/advice-line/

Call 0800 707 6607

Creative Brief BITE https://www.creativebrief.com/bite

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Movember https://youtu.be/81t9Cjy-JT4

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BECo. Steal our staff https://www.creativebrief.com/bite/how-beco-closing-disability-employment-gap

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Specsavers https://youtu.be/qDwK_AUk0FI

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Talk to us [email protected] Please subscribe and leave us your review on iTunes.

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With only a few months to spend £100 million, the government's Brexit preparedness campaign should be annoyingly omnipresent. Is it? Our special guest Mimi Turner offers some simple coverage and ROI calculations to help us evaluate whether the government is getting good value from their massive budget. Meanwhile, will the WeWork bubble burst? And will Nestle's direct to consumer strategy really work? Plus new campaigns from the NHS, The Guardian, and Lego. +++++++++ We are nurses. We are the NHS.

https://youtu.be/Vprc6KeexhA

Lego – rebuild the world.

https://youtu.be/zCXMx7RcZ5I

The Guardian - hope is power.

https://youtu.be/3iNfErh8r9Y

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www.wearewaxon.com ++++++++++ Get in touch at [email protected] ++++++++++ Don't forget to subscribe on iTunes. And please leave us a review. ++++++++++

Recorded live in front of an audience at The Financial Times, Mark and Paul are joined by the FT's Director of Acquisition Graham MacFadyen, and Clare Willets formerly Brand Director and Head of Customer Experience at Virgin and soon to launch her own e-commerce business called Not Only Pink and Blue, to discuss whether the old loyalty model is being replaced by simply brilliant multi-channel customer experiences.

The FT have recently launched their own new brand campaign:

https://www.campaignlive.co.uk/article/ft-launches-biggest-brand-campaign-2008-financial-crisis/1648980 +++

https://digiday.com/uk/financial-times-promotes-new-agenda-new-brand-marketing-campaign/amp/ +++

https://aboutus.ft.com/en-gb/new-agenda/ +++

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KPMG Nunwood 2019 Customer Experience Analysis https://www.nunwood.com/excellence-centre/publications/uk-cee-analysis/2019-uk-cee-analysis/

 

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Get in touch at [email protected]

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Please leave us a review on iTunes.

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www.wearewaxon.com