The Scale Up Playbook

Mark and Ben are joined by Dan Burgess and Zac Schwarz to talk about the planned climate strike on Friday 20th September. You can find out how to get involved here: https://globalclimatestrike.net/out-of-office/

You can find out more about Dan at https://www.thespaceship.earth/

And he’s part of Good For Nothing https://www.goodfornothing.com/

Zach is part of the Glimpse Collective https://weglimpse.co/

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Friday Future Love - https://fridayfuture.love/

Project Drawdown https://www.drawdown.org/

Cats in Clapham Common tube station

https://www.bbc.co.uk/news/av/uk-england-london-37339029/clapham-common-tube-station-taken-over-by-cats

Timberland https://www.marketingweek.com/timberland-sustainability-marketing-campaign/

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You can get in touch with Wax Lyrical at [email protected]

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Mark, Paul and Ben discuss PornHub’s association with not for profit Ocean Polymers, raising money to remove plastic rubbish from the world’s oceans; KFC’s new vegan “chicken” burger; how the History of Advertising Trust is using old ads to help dementia sufferers; and new campaigns from Eve, Go Compare, and Doritos. 

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PornHub cares

https://www.pornhub.com/cares/dirtiest-porn

Why we sleep – Matthew Walker

https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams/dp/0141983760

Eve -right to sleep

https://www.thedrum.com/creative-works/project/eve-sleep-right-sleep

Go Compare – Tree

https://youtu.be/oE1nvvo2hvE

Doritos – Anti ad

https://youtu.be/tbwoKm5U0tM

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You can get in touch with Wax Lyrical at [email protected]

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Mark, Ben, Cairen, and Paul discuss the recent ASA rulings against Mondelez and Volkswagen; how gambling brands are dominating football; Kraft Heinz’s decision to reduce agency costs; and new campaigns from Galaxy, Mini, and Taylors of Harrogate.

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Galaxy

https://youtu.be/CxQJAF7TQcU

Mini

https://youtu.be/lo4a6DpKXyE

Taylors of Harrogate

https://youtu.be/aa3x1CtMI5w

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You can get in touch with Wax Lyrical at [email protected]

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Recorded upstairs at The Nellie Dean pub in Soho, central London, in front of an invited audience, this episode is all about brand purpose with special guests Mark Cripps, CMO of The Economist; Ben Greensmith, UK Country Manager for Tony’s Chocolonely; and Melda Simon, Global Marketing, Unilever Brand. Our own Ben Hooper was in the chair.

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Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review.

You can get in touch with Wax Lyrical at [email protected]

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Dave Buonaguidi returns to tell us about his book “Blah! Blah! Blah!” “A lot of the things in this book I don’t agree with” (Dave Trott). The sleeve notes say: “This book is a rambling journey through Dave’s diverse career. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.”

https://www.amazon.co.uk/dp/1912892170/ref=cm_sw_em_r_mt_dp_U_iFU6CbBP5SK4J

https://printclublondon.com/artist/dave-buonaguidi/

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Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review.

You can get in touch with Wax Lyrical at [email protected]

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Ben, Mark, and Paul discuss the merits and pitfalls of using celebrities in ads, the Edelman Trust Barometer, and some of the best ads from the recent Super Bowl.

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Hamish Pringle's "Celebrity Sells"

https://amzn.to/2IkgYJ3

Ryan Gosling and Hugh Jackman, "Truce".

https://youtu.be/YioAD0gQQSM

Paddy Power and Rhodri Giggs

https://youtu.be/EQL4tl0U_5o

We Buy Any Car and Phillip Schofield

https://youtu.be/8tVmAo8793I

SUPERBOWL

Pepsi "More than OK"

https://youtu.be/G9xy3cdykJs

Stella Artois "Change up the usual"

https://youtu.be/IX8TMYRk6_w

Amazon "Not everything makes the cut"

https://youtu.be/8y-1h_C8ad8

World Record Egg

https://youtu.be/OJbrmIUxS3Q

Chris Godfrey

https://www.linkedin.com/in/chris-godfrey-890a878b/

EDELMAN TRUST BAROMETER

https://bit.ly/2S6ujUU

Muller Quark

https://youtu.be/Tfje1EHvick

RIDLEY SCOTT

Turkish Airlines

https://youtu.be/C5CbPzfzhnw

Hennessy XO

https://youtu.be/Y1ruuTs134k

Coca-Cola "Where everyone plays"

https://youtu.be/8_XBxcIoZy0

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