The Scale Up Playbook

Wax/On’s Ben Hooper and Mark Runacus are joined by Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith. Cheryl explains why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline tells us how in-housing works at Eve Sleep; and Cheryl talks about making the transition from CMO to CEO. Plus we unveil some new category insight from our friends at Human Theory and ask how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable.

Favourite TV ads: https://youtu.be/ResTqd7LN8g https://youtu.be/JzBqc91C-Ig +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Have Lockdowns 1.0 and 2.0 made us more or less likely to drink alcohol? And how much will we be drinking this festive season? In this week's podcast we talk to two female founders who have played a major role in the rapid growth of the no alcohol wines and spirits category. Ellie Webb created Caleño Drinks, a range of tropical alcohol-free spirits inspired by her latin roots, and Amanda Thomson is founder of Thomson and Scott who produce "Noughty" an alcohol-free and vegan sparkling chardonnay. They both explain how they're trying to change the drinks industry: why aren't there more healthy drinks choices? Why aren't there ingredients lists on drinks? And is alcohol the new tobacco? Here are Ellie and Amanda's favourite TV ads https://youtu.be/IBtHj0674Is https://youtu.be/WA4dDs0T7sM +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Sammy Rubin is Founder and CEO of new life insurance brand "YuLife". He joins Wax/On's Mark Runacus and Paul Jacobs to explain why financial and business success early in his career left him feeling unhappy and unsatisfied. He explains how today he combines spirituality with his successful business career, the role that mindfulness plays every day at YuLife, why he doesn't feel part of The City, and how he hopes to shape it for the better. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Simon Duffy MBE joins the Wax/On team to talk about his new mouthcare brand Waken, and Bulldog, the hugely successful male skincare brand he created and sold. Simon talks about finding the market in the gap for both products: shopping in New York was the inspiration for Bulldog, whilst supermarket shopping here in the UK inspired him to launch Waken. He also give his point of view on the differentiation versus distinctiveness debate, and says with Waken he aimed to make all his competitors look very similar. He explains why there's no such thing as a low interest category, just low interest products. He also offers his own simple and effective skincare tips, and tells us what he said when he met Prince Charles (probably). +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Bulb is undoubtedly a phenomenal success story in the energy sector and beyond, now with 1.7 million Members, they set out to do more than disrupt the category when they launched, they wanted to create a truly forward-looking and sustainable energy business. Bulb's Clem Hobson joins Mark and Paul to share her personal journey from theology graduate to Head of Brand, and explain why a simple vocabulary change from "customer" to "Member" created a significant culture shift. She also talks about when it's right to keep work in-house and when you need an agency, and how she took Bulb's advertising onto TV for the fist time. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Raissa de Haas, co-founder of premium mixers and tonics business Double Dutch and Ella Rauen-Prestes, founder of low-sugar cakes brand Fitbakes, join Wax/On's Mark Runacus and Cairen Harry to talk about female-led start-ups. They tackle the issues in the male dominated drinks category, and gender prejudice experienced in funding. Both women share their tips for other female founders, and explain why it's better to get out there and start learning than to wait and try and make your first product absolutely perfect. +++++ https://www.fitbakes.co.uk/ +++++ https://doubledutchdrinks.com/ +++++ Guinness - "Sapeurs" https://youtu.be/66HuFrMZWMo +++++ https://en.wikipedia.org/wiki/Ada_Lovelace +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

It's the first day back in the office and the whole Wax Lyrical team is together, albeit two metres apart. They share learnings from lockdown that will be carried forward including "balance", "confidence", "freedom" and Zoom calls in your vest. How they launched a new brand in lockdown, and tips on COVID-safe photography shoots. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

With 2,700 pubs, restaurants and hotels across the UK, Greene King is the UK's leading pub retailer and brewer. Their CEO Nick Mackenzie joins us to explain the challenges they have faced during and after lockdown: how they responsibly disposed of beer trapped in shuttered pubs, safely re-opening their massive estate, how the customer experience has changed in a COVID-safe pub, plus his own personal reflections on leadership, bravery, and diversity and inclusion. We're also joined by hospitality design expert and CEO of Keane Brands Jeremy Scarf, for a discussion on the role of pubs in the future of our high streets and communities +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

In this episode Mark and Paul are joined by Chris Smith, Managing Partner of Playfair Capital, seed stage investors who specialise in technology businesses; and Andrew Rummer, Entrepreneur In Residence at Finimize, an app providing easily digestible investment news and education to a global audience of close to a million. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and for many, its one of the most consistently funny ad campaigns of all time. And it’s all produced in house. The campaign was the brainchild of former Specsavers Creative Director Graham Daldry, and we ask him ‘How did you do that? How did you keep a campaign funny and fresh for over 18 years?’ Graham explains how in-house creative works in reverse to a traditional agency, why in-house teams have to be better than agencies, the importance of being allowed to fail, and the secret? “Consistency that can be varied.” Graham also chooses his favourite funny ads, and his personal favourite from the 18 years of Specsavers’ campaigns. +++++ www.grahamdaldry.com +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE