The SCALEit Method® with Allison Maslan

Everybody knows what it's like to be misunderstood. If you've ever spent more than 5 minutes talking to someone who just doesn't get what you're saying, you know what I mean! 

Humans want to know they're being heard. And that is especially true when it comes to business.

That's why if you want to create a highly-successful (maybe even global) business, you've got to make sure communication and understanding - with both your clients and your employees - a top priority.

Nobody knows that better than Elizabeth Colon, founder and CEO of Metaphrasis, a leading interpretation company. A highly-trained interpreter and Spanish-English bilingual, Elizabeth leads interpreters of over 200 different languages. Her vision is to make the world a place where everyone feels not just heard, but understood.

She's also seen how interpretive services can transform and upgrade businesses to a new level. 

And today on The Scale or Fail Show, she's sharing how you can use them to open your company in ways you probably never thought of.

If you had to choose, which would you pick: profit or passion? I ask because for most business owners… it really feels like an either/or choice. 

Either we hit our first 7-figure year, or we enjoy our job. 

Either we make our quotas, or we light up when we think of our company. 

Either we go global this year, or we get to have fun while we work.

But what if I told you that you don’t have to choose? Or even that you shouldn’t? What if I told you that just by shifting your mindset and creating a new story (especially around money) you could explode your profits and reignite your passion? 

It’s easier said than done… but totally possible. Which is why I’m so excited for today’s expert guest on The Scale or Fail Show, Michelle Perkins, CEO of Limit Free Life, a coaching and personal development company designed to help men and women create financial prosperity and freedom, while doing work they love. As an MBA and a former CPA and corporate business consultant, she now specializes in lifting barriers to success by uncovering underlying money beliefs and paving the way for a better relationship with money.

If you suspect your money mindset needs a makeover, this is the episode for you!

If you had to choose, which would you pick: profit or passion? I ask because for most business owners… it really feels like an either/or choice. 

Either we hit our first 7-figure year, or we enjoy our job. 

Either we make our quotas, or we light up when we think of our company. 

Either we go global this year, or we get to have fun while we work.

But what if I told you that you don't have to choose? Or even that you shouldn't? What if I told you that just by shifting your mindset and creating a new story (especially around money) you could explode your profits and reignite your passion? 

It's easier said than done… but totally possible. Which is why I'm so excited for today's expert guest on The Scale or Fail Show, Michelle Perkins, CEO of Limit Free Life, a coaching and personal development company designed to help men and women create financial prosperity and freedom, while doing work they love. As an MBA and a former CPA and corporate business consultant, she now specializes in lifting barriers to success by uncovering underlying money beliefs and paving the way for a better relationship with money.

If you suspect your money mindset needs a makeover, this is the episode for you!

Copywriting - or writing to sell - can make or break your sales. Because the truth is, even the most amazing products or services in the world just don't sell themselves.

So if you're constantly sending out emails…Posting on social media all day long…Spending big on online ads...And just not seeing results, the problem probably isn't what you're selling. The problem is how you're selling.

The problem is your copy.

Here's some good news: you're not alone. I've always considered myself a writer - I love it and I majored in journalism in college - but even I still struggle with it sometimes! And here's better news: you can absolutely learn how to create copy that actually sells (even if you're a "terrible" writer). 

Want to learn how? Then join me today as I chat with Jenny Hamby, CEO of Seminar Marketing Pro. Incredibly talented, Jenny is an expert voice on copywriting for today's information product industry. She's worked with heavy hitters like Jack Canfield, T. Harv Eker, Alex Mandossian, and John Assaraf - but she's also helped small businesses multiply their revenue on marketing budgets as small as $125 (wow.) With her 20+ years of experience in high-level copywriting, it's an amazing opportunity to learn from Jenny.

If you have a team, you probably check in on their performance pretty regularly. But...how often do you check in on your performance? 

If you’re like most business owners, the answer is: very rarely (or never). As CEOs, we’re not just the boss, but the leader. And as leaders, we’re responsible for guiding our company towards success. So if your business isn’t hitting your goals, your team is uninspired, and you’re still working more than ever… chances are your leadership style could use some work. Even I’m guilty of this. In fact, when I took my own leadership questionnaire from my book, I failed it! 

So how do you make the shift from busy boss to visionary leader? 

This week on The Scale or Fail Show, I’ll be talking to Cheryl Jekiel, the CEO of the Lean Leadership Center. Cheryl specializes in showing CEOs how to increase productivity and profitability simply by shifting the way they lead. Her people-focused approach has helped transform hundreds of companies. 

If you have a team, you probably check in on their performance pretty regularly. But...how often do you check in on your performance? 

If you're like most business owners, the answer is: very rarely (or never). As CEOs, we're not just the boss, but the leader. And as leaders, we're responsible for guiding our company towards success. So if your business isn't hitting your goals, your team is uninspired, and you're still working more than ever… chances are your leadership style could use some work. Even I'm guilty of this. In fact, when I took my own leadership questionnaire from my book, I failed it! 

So how do you make the shift from busy boss to visionary leader? 

This week on The Scale or Fail Show, I'll be talking to Cheryl Jekiel, the CEO of the Lean Leadership Center. Cheryl specializes in showing CEOs how to increase productivity and profitability simply by shifting the way they lead. Her people-focused approach has helped transform hundreds of companies. 

If there's one thing you need to know to succeed in modern marketing, it's this: Community is everything.

Because customers don't just want someone to buy from, they want someone to work with. They want someone they can trust. And if they decide that's you… They'll be loyal to you. They'll keep coming back to you, champion your product or service, and even refer other high-quality clients to you.

The community you build is your secret marketing weapon. But it's also much easier said than done. With so many businesses congesting the markets, it can seem impossible to stay visible to your audience...much less get them engaged.

That's why I'm so excited for today's episode of The Scale or Fail Show, when I'll be talking with Dana Malstaff, the founder and CEO of Boss Mom.

Boss Mom is the premier online community for mom entrepreneurs. Starting with no business experience and little support, Dana has now grown Boss Mom to 30k+ members - and counting. She's an expert on how to increase your visibility, stand out in the market and create a tribe that explodes both your profit and your impact on the world. And she does it with an unbelievable amount of heart.

Dana is the definition of a go-giver, and an incredibly valuable resource for any kind of business owner (parent or not). This episode is going to be PACKED with good stuff. Don't miss out!

If there’s one thing you need to know to succeed in modern marketing, it’s this: Community is everything.

Because customers don’t just want someone to buy from, they want someone to work with. They want someone they can trust. And if they decide that’s you… They’ll be loyal to you. They’ll keep coming back to you, champion your product or service, and even refer other high-quality clients to you.

The community you build is your secret marketing weapon. But it’s also much easier said than done. With so many businesses congesting the markets, it can seem impossible to stay visible to your audience...much less get them engaged.

That’s why I’m so excited for today’s episode of The Scale or Fail Show, when I’ll be talking with Dana Malstaff, the founder and CEO of Boss Mom.

Boss Mom is the premier online community for mom entrepreneurs. Starting with no business experience and little support, Dana has now grown Boss Mom to 30k+ members - and counting. She’s an expert on how to increase your visibility, stand out in the market and create a tribe that explodes both your profit and your impact on the world. And she does it with an unbelievable amount of heart.

Dana is the definition of a go-giver, and an incredibly valuable resource for any kind of business owner (parent or not). This episode is going to be PACKED with good stuff. Don’t miss out!

Most business owners despise the word No.

In fact, most try to eliminate it entirely from their vocabulary, unless they’re the ones saying it. And even then, we have a hard time with it!

Sheri Salata sees things a different way.

When she was rejected from what she thought was her dream job at a high-end ad agency, Sheri was devastated.

But that no to one thing turned out to be a giant yes to another…

...as she was hired for her ACTUAL dream job at the Oprah Winfrey Show soon after.

Then, with an amazing, 20+ career as the executive producer and co-president of the Oprah Winfrey Network and Harpo Studios under her belt, Sheri decided (at the age of 56) to leave OWN and start a new chapter of her life.

She decided to give her own no to create a totally new yes.

She launched her own successful business. She transformed her health. She tried things she’d never done before.

She changed her life.

In her new bestseller, The Beautiful No and Other Tales of Trial, Transcendence and Transformation, Sheri shares why saying no to her career at OWN wasn’t just an end, but a beginning - a chance to restart with a brand new attitude and passion.

And this week on The Scale or Fail Show, I chat with her about how she did it.

Sheri is such an inspiration - but more than that, she’s one of the funniest and most sincere people I know. You’ll definitely want to hear what she has to share!

Most business owners despise the word No.

In fact, most try to eliminate it entirely from their vocabulary, unless they're the ones saying it. And even then, we have a hard time with it!

Sheri Salata sees things a different way.

When she was rejected from what she thought was her dream job at a high-end ad agency, Sheri was devastated.

But that no to one thing turned out to be a giant yes to another…

...as she was hired for her ACTUAL dream job at the Oprah Winfrey Show soon after.

Then, with an amazing, 20+ career as the executive producer and co-president of the Oprah Winfrey Network and Harpo Studios under her belt, Sheri decided (at the age of 56) to leave OWN and start a new chapter of her life.

She decided to give her own no to create a totally new yes.

She launched her own successful business. She transformed her health. She tried things she'd never done before.

She changed her life.

In her new bestseller, The Beautiful No and Other Tales of Trial, Transcendence and Transformation, Sheri shares why saying no to her career at OWN wasn't just an end, but a beginning - a chance to restart with a brand new attitude and passion.

And this week on The Scale or Fail Show, I chat with her about how she did it.

Sheri is such an inspiration - but more than that, she's one of the funniest and most sincere people I know. You'll definitely want to hear what she has to share!