Season 3 of the School of Moxie Podcast is officially on the way.

If you’re new here, School of Moxie is the podcast where we use TV shows and movies to talk about business. Not the fluffy “compare leadership styles” kind of conversations… the real ones. The decisions, pressure, and identity shifts that come with building something that has to survive in the real world.

Season 1 walked through the apocalypse with The Last of Us.
Season 2 was a solo coaching season inspired by Ted Lasso.

For Season 3, the guests are back — but there’s a twist.

Every founder joining the show is bringing their comfort show or comfort movie. The one they rewatch when life gets stressful. The story that resets their nervous system. The characters that quietly reveal what they value most.

But this season isn’t just about nostalgia.

It’s about stakes.

Every entrepreneur featured this season runs a business that carries their real life — their housing, health insurance, groceries, and future. No dual-income parachutes. No hidden safety nets.

You fly… or you fail.

And when the stakes are that real, the way someone watches a story tells you everything.

New episodes begin dropping this summer.

And don’t worry… the School of Moxie torch for Pedro Pascal is still burning strong. I have a feeling he might wander into Season 3 somewhere.

Purely coincidental. Completely professional reasons.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

This episode is for the people who stuck around. The ones who know that real creativity doesn’t run on launch calendars. It runs on healing.

In this bonus episode, I’m pulling back the curtain on what really happened between Season 1 and Season 2—everything from storm damage, caregiving, grief, and chronic health recovery to the soul-stretching journey of building Moxie Studios in Vancouver.

I talk about why I had to delay Season 2, what I’ve learned about legacy in the slow moments, and what’s coming next for The School of Moxie Podcast (spoiler: Season 3 is back to guest interviews, pop culture, and big energy inside the new studio).

👀 Want updates about Season 3, live recordings, and behind-the-scenes content?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe and come along for the ride.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 10: “The Long Game Is the Only Game”

This episode is a sermon. A love letter. A late-night call to every entrepreneur who’s tired of shortcut culture and ready to lead with integrity.

We’re closing out Season 2 with a deep dive into long-game leadership. From Trent Crimm’s legacy journalism to Coach Beard staying in England, to the spark of Rebecca’s women’s franchise—we’re talking about the ripple effect of doing the right thing, even when it’s slow, scary, or wildly misunderstood.

And yeah, I’ve made those long-game moves in my own business. They’ve been messy. Uncomfortable. But they’re the reason I’m still here... and thriving.

If you’re ready to quit chasing fast and start building something that lasts, this one’s for you.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 9: “Your Brand Can’t Hold Your Baggage”

There’s a difference between telling your story with intention—and bleeding all over your audience for engagement.

In Episode 9, we unpack the misuse of vulnerability in online entrepreneurship and why your healing deserves more than a Canva carousel. With help from Ted Lasso characters like Jamie Tartt, Rebecca, and Dr. Sharon Fieldstone, we explore what real emotional integration looks like—on and off the mic.

I also get personal about the Depp/Heard trial, a raw moment in my visibility journey, and how a Season 1 episode with Eunice Brownlee gave me a doorway into storytelling that was actually ready to be shared.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Rest doesn’t always look like slowing down. Sometimes it looks like dancing all night, playing weird games, or skipping town with your dominatrix girlfriend.

In this episode, we explore rest on your own terms through the lens of Coach Beard in Ted Lasso. Beard doesn’t try to be anyone else. He knows what recharges him—and he doesn’t apologize for it.

I’m breaking down why so many entrepreneurs burn out even when they’re technically resting, and why copying someone else’s version of “wellness” won’t save you. If you’re ready to stop glamorizing burnout and start finding joy in ways that actually work for you, this one’s for you.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Welcome to the episode where we separate useful reflection from noise. In Ted Lasso, the fans at the pub act like a character unto themselves—cheering, jeering, and always watching. And just like in business, not all of that input is helpful.

This week we’re looking at the Richmond fanbase as a metaphor for your online audience: the pressure to please, the vulnerability of being seen, and the deep need to discern who’s offering real feedback… and who’s just projecting their own shit.

We also unpack Rebecca’s experience with personal criticism that masquerades as professional commentary, and how emotional intelligence becomes the best business strategy around.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 6: “Fire Rupert. Build Diamond Dogs.”

This episode is a love letter to chosen family, emotional support systems, and the kind of business friendships that don’t just cheer you on... they hold you down.

We’re talking about the difference between Rupert energy and Diamond Dogs energy, because if you’ve ever been burned by a collaborator, ghosted in your hardest moments, or told that “business isn’t personal,” then you know how lonely leadership can get.

I also share what happened when I spent all of 2024 rebuilding my support system and how that changed everything. In business, creativity, and life. If you’ve never known what true, non-transactional support looks like, this one’s for you.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 5: “It’s Easy to Buy the Mic”

In this episode, we’re digging into the real question behind visibility:
➡️ Are people paying attention to you because you’re aligned… or just because you’re loud?

We’re using Ted Lasso to unpack performative branding, manufactured backstories, and the pressure to always be “on.” And we’re coming back to what matters: who you are when no one’s watching.

From Trent Crimm’s slow, deliberate study of Ted’s leadership to my own pivots around how I show up (and why I refuse to fake origin stories for likes), this episode is about doing the inner work before grabbing the mic.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 4: “Girlbossing Too Close to the Sun”

This one’s for the entrepreneurs who woke up one day and realized:
 Oh shit—I’ve been sold a sparkly lie.

In Episode 4, we’re dissecting the aesthetic trap of boss babe culture and how it packages power without offering any real substance. Through the lens of Ted Lasso, we explore what real empowerment looks like—starting with the relationship between Rebecca and Keeley. It’s generous. Collaborative. Free of competition.

I also get into my own experience of over-feminizing my brand, excluding half my audience, and eventually owning my full identity as a queer business leader. This is a no-fluff reckoning with pricing, privilege, and performative empowerment.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 3: “Your Brand Can’t Hold Your Baggage”
Being honest about your story is powerful. But turning your trauma into a marketing plan? That’s something else entirely.

In this episode, we talk about the difference between integrated vulnerability and unprocessed oversharing—and how Ted Lasso gives us the perfect metaphor through characters like Jamie, Ted, and Dr. Sharon Fieldstone. We’ll also explore my own experience with public overexposure and the unexpected healing that came through a Season 1 interview with Eunice Brownlee.

This isn’t about shutting down your truth. It’s about knowing when your story is medicine—and when it’s still a wound.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗