Episode 2: “The Metrics Aren’t the Message”
 Ted Lasso is a Business Story: When Visibility Outpaces Readiness

In a world where algorithms dictate value and going viral is mistaken for success, we need to talk about what happens when your brand grows faster than your ability to hold it.

In this episode, I unpack what it really means when visibility outpaces readiness—through the lens of Ted Lasso, of course. Jamie Tartt may be the poster child, but I’ve lived this too: growing audiences before I was emotionally or structurally prepared, and watching my creativity pay the price.

We’ll explore the traps of trend-chasing, the difference between being seen and being sustainable, and what to do when your growth feels more like exposure than expansion.

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Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Episode 1: “The Game Is Bigger Than You”

We’re kicking off Season 2 with a truth bomb: if your brand becomes more about you than the people you serve, you’ve lost the plot. Inspired by Nate’s arc in Ted Lasso, this episode takes a hard look at ego-driven leadership, performative personal brands, and the cult of personality that’s eating entrepreneurship alive.

We’ll talk about how legacy leaders like Roy Kent and Coach Beard show us a different path—and how I’ve had to reckon with my own Nate moments during my business evolution.

This one’s spicy. It’s real. And it’s a wake-up call we all need.

👀 Want more clarity like this every week?
 Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

There’s a moment in Ted Lasso where Roy Kent realizes he’s not the player he used to be… and instead of staying stuck in nostalgia, he levels up.
That’s not just character growth—it’s a damn masterclass in business evolution.

Welcome to Season 2 of The School of Moxie Podcast, where we’re flipping the playbook and calling out real talk in entrepreneurship using the one show that broke our hearts and rebuilt our leadership style: Ted Lasso.

This season is all about integrity, evolution, and knowing when it’s time to fire the douche canoes in your business life.

🎯 Want behind-the-scenes insights, episode drops, and the real woo-to-strategy pipeline?
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Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Hey School of Moxie fam! I've got a season intermission episode for you with updates on where we're at with season 2, featuring Ted Lasso as the TV binge-a-thon with a ton of leadership lessons.  I'm also sharing a podcast episode swap with my friends Ashlan and Victoria at Take the Leap.  For all of you who ask me lots of questions about how I built a business weaving my intuitive guidance gifts with coaching... this episode has it all for you! 

 0:00 Season 2 Update: Ted Lasso is on the way... 

 8:27 Ad spots: Feminist Podcast Collective 

 16:36 Introduction to Take the Leap episode swap... 

 17:20  Take the Leap Podcast Guest Episode

1:40:06 Conclusion + End Credits 

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo.  A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations.  For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale.  You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.  

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

In the season finale of the School of Moxie Podcast, host Mary Williams reflects on the journey of Season 1, centered around the video game adaptation, "The Last of Us." She shares insights from the official podcast of the show, where creators originally aimed for ten episodes but discovered a more compelling narrative by merging the first two episodes into one. This parallels the concept of completing hard tasks, and Mary emphasizes the importance of facing challenges and growing through them.

Listeners are encouraged to catch up on "The Last of Us" and engage in self-reflection by listening to the podcast, reading "Bittersweet" by Susan Cain, and practicing intuitive content consumption. The episode concludes with gratitude for the audience's support, an invitation to stay connected through social media and newsletters, and an exciting teaser for Season 2 with "Ted Lasso."

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo.  A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations.  For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale.  You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.  

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

In this episode, host Mary Williams and guest Chris Martin delve into the essence of authenticity in podcasting. They discuss the lack of humanity in many current business-related podcasts, emphasizing the need for genuine conversations over scripted exchanges.  The conversation touches on editing to preserve human elements, personal growth through professional work, and scripting podcast seasons based on thematic characters. This episode offers a deep dive into the art of podcasting while maintaining a strong human connection.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information
You could create a list of words that describes what Chris Martin does —curiosity builder, filmmaker, podcaster, designer, writer, and educator—or use fancy words like multihyphenate, multipotentialite, or polymath, producer succinctly sums it up.  Since 2002, Chris has been involved in filmmaking projects ranging from live video production and documentary videos to feature films and episodic web series. Chris Martin Studios was brought to life in 2006. In 2016, he entered the world of podcasts with his weekly show Getting Work To Work. In 2020, he added a second show focusing on the world of independent film called Beyond Your Imagination with Chris Martin. In 2023, Chris expanded the Getting Work To Work universe to include a documentary series and newsletter.  You can connect with Chris through his website, Substack, podcast, Instagram, YouTube, and LinkedIn.  

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Step behind the scenes of the School of Moxie podcast with host Mary Williams as she unravels the tapestry of creativity, analogies, and business insights that shape this groundbreaking series. Discover the podcast's unique approach, diving deep into Season One of the HBO original series 'The Last of Us,' wielding spoilers as a tool for comprehensive discussions. 

Dive into the entrepreneurial realm with Mary's intertwined coaching and media background, offering a holistic perspective on marketing, business development, and finding one's natural voice. Explore logistical intricacies, from travel to studio setups, revealing the meticulous planning behind each episode's production. Gain insights into the interplay of creativity, systematization, and the quest for bougie excellence. Join Mary on this odyssey through entrepreneurship, creativity, and the relentless pursuit of impactful storytelling.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo.  A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations.  For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale.  You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.  

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Welcome to the School of Moxie, where business meets entertainment in unexpected ways! In this episode, host Mary Williams takes you on a journey through the first season, drawing insights from the HBO series, The Last of Us. Discover the power of analogical thinking as Mary and her guests unravel entrepreneurial secrets using TV show narratives. Explore the theme of completion and its parallels in entrepreneurship.

Join Mary in a personal reflection on the season, recognizing the bravery of her guests and the transformative impact on both herself and listeners. As the season concludes, anticipate sneak peeks into Season 2. If you're an entrepreneur seeking inspiration, authenticity, and practical insights, this episode is your guide to rewiring your business brain and embracing the moxie mindset. Tune in for an engaging blend of entertainment and entrepreneurship wisdom.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo.  A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations.  For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale.  You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.  

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Join host Mary Williams and special guest Renee Bowen in the second of a two-part episode (see episode 3, “From Hollywood to Business” for the first part) as they dive into the realms of entrepreneurship, parenting, and personal growth through the lens of The Last of Us. Explore the challenges of carving your unique path in saturated markets and how to disrupt the ordinary. Find inspiration in their journey from starting businesses in a highly competitive landscape to becoming thriving entrepreneurs.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Renee Bowen helps creative entrepreneurs with spicy brains find clarity and regulation through coaching, courses and her podcast, Tried & True With a Dash of Woo. She offers high level 1:1 coaching as well as group coaching, in addition to photography education online courses and hypnosis tracks. Connect with Renee on her website, Instagram, Facebook, TikTok, and LinkedIn.

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective
• Recording Studio:  Melrose Podcasts

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗

Join host Mary Williams and special guest Stephanie Ayars dive deep into the emotional and thematic aspects of The Last of Us.

This week, the podcast delves into the similarities between the characters Joel and Ellie in "The Last of Us" and the challenges faced in real life, emphasizing the value of stubborn determination and adaptation.

Throughout the conversation, the hosts highlight the impact of storytelling, both in gaming and in business. They celebrate the community-building power of podcasts and the profound moments of gratitude in daily life.

This episode is a testament to the ever-evolving nature of career goals and the inspiration that can be drawn from both entertainment and real-life experiences.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo:  weekly extended readings

Guest information

Stephanie started ALCHIMIE because she has an endless passion for entrepreneurship and a natural curiosity about new ideas. She has been in marketing for more than two decades, with several years running two of her own businesses. Stephanie has had the honor of being a part of brand new companies, companies celebrating an IPO, and world-renowned companies with offices around the globe. During the pandemic, Stephanie followed her dreams to France, where she now lives and works. You can connect with Stephanie on her website and LinkedIn.

Show Credits

• Host, Writer, Producer:  Mary Williams
• Sound Master:  Chris Martin
• Marketing Support:  The AK Collective
• Recording Studio:  Nice Sound Studio

Support the show

I'm Mary Williams — host of School of Moxie, and the founder of Sensible Woo. 

You can find the full episode archive at sensiblewoo.com/school-of-moxie-podcast, and every link, resource, and guest mentioned in this episode is in the show notes.

If this episode was useful, subscribing and leaving a 5-star review is the easiest way to help someone else find it too.

Want more? 

Sensible Woo is where you'll find the thinking — sensiblewoo.com/subscribe for updates and resources. Or visit me at Sasquatch Media Grounds — that's where the work happens.

Until next week: be sensible, be woo, and most of all, be you. 🤗