Wasting your time, energy and money is not high on your to-do list I imagine...yet you continue to do it over and over again in your business.

You're not sure if something is going to work, going to sell, or going to get people results, but you spend weeks behind the scenes creating it anyway...and then when it doesn't become a big hit you wonder why.

You didn't ask them. You didn't listen. You didn't make sure it was exactly what they wanted or needed to get them the results they want.

In this episode I want to share exactly WHY you need to prevalidate everything you do, from entire business idea to free gifts that you share with your audience.

If you want the full prevalidation cheatsheet, you can get access to that here for FREE.

Kat Loterzo is a successful author, speaker and mentor to revolutionary leaders who want it all, on their terms, now if not sooner.

Kat lives location free with her husband and 2 children, is obsessed with great coffee, great wifi, great wine and great training of the mind and body, as well as creating as much content as humanly possible on the topic of alignment and taking MASSIVE action.

Read more from Kat and get her free Daily Asskickery at www.katloterzo.com, or visitwww.booksforkickasswomen.com to read Kat's books.

Resources:

FREE book for any Multi-Passionate, Driven Woman Who Wants to Have it All!

Society of Self-Mastery – Free FB Community

You have to believe that your work is actually saving them, solving a problem for them, rescue them. If you're not really sure what it is that you're rescuing them from, it's going to be very challenging to sell it.

Which is why you need to understand what it is you do and who you do it for.

Start small and go rescue people from their problems. That's what we'll be talking more specifically about in this episode.

Most people don't get clients because they're unwilling to do the hard {and potentially scary} work of reaching out and offering themselves as a solution.

I want you to literally think of yourself on the search and rescue team. When we're in trouble, lost, stuck, in pain...we want to be rescued.

This episode is all about getting out there and rescuing some humans.

Being willing to start small and build from there is super important.

You need to be confident and comfortable with your pricing, always being sure you're over-delivering and not over-charging. This is going to set you up for long-term, sustainable success versus just making some quick and easy cash by overcharging right out the gate.

Note: this has nothing to do with your self-worth. If you're confused about this difference between charging for the value you provide and charging based on your worth -- listen to this episode.

→ work for free.

If you're not confident with charging anything yet, or unsure if you can even get people results, I'd encourage you to do some FREE work first.

Test out your solution with 3 people for free to get you feeling more confident and clear. Doing this free work has ALWAYS turned into paid clients as well, so while it may seem counterintuitive, doing free work will get you paid clients.

→ be bold, be proactive.

Some parts of business are a numbers game. I want you to get out there and collect no's.

You're probably over there thinking... "Why would I collect no's Adrienne? I want to collect YES's!"

Of course I want you to collect YES'S, but when you put tons of pressure on yourself to do that, you can easily get discouraged and you're creating too much attachment to the outcome of each individual interaction. I want you to understand that no's don't mean stop, they mean go ask more people.

By following the search and rescue plan you WILL get your first 3 clients, probably more. But the main goal isn't to make tons of money, although you might do that too...the main goal is to get more feedback.

Because the more feedback you get, the better and easier things will become.

You'll be figuring out if your product/service is something people want/need {pre-validate this thing}, discovering if you even like doing this {sometimes things are sexier in theory}, and if you're effectively communicating the value through your pitch.

Each time you talk to someone you'll uncover more feedback about how to make this business even better. And believe me, you want to do this NOW...not after you create the marketing plan, design the website and waste tons of money.

The search and rescue plan is a simple way for you to get quick feedback, make money, and validate your business. By getting these 3 paying clients, you're going to gain tons of clarity, confidence, and momentum to move this business forward.

The third step of the Search & Rescue plan is all about the MATH -- you can get full access to the entire 3 part Search & Rescue plan with a complete breakdown of the math here, FOR FREE.

Rebecca Rubin is a marketing + mindset mentor for new coaches who want to get their first paid clients and create a stand-out online presence. After making her own transition from day job to dream job, she is committed to helping other women create their version of a fabulous life + business. Rebecca is currently taking her business on the road as she travels the world (living in 12 countries over the course of 12 months).

Rebecca and I are continuing the conversation from Episode 161 about sending out the Search Party for your ideal clients and she shares her methods that will help you find yours.

She also dishes on other gossip like how she went from living in her mom's basement + working at a job that she hated to a 6-figure business traveling the world and the truth about traveling while running an online business {she's hitting up 12 countries in 12 months} and why it's not as easy as you think. Get full & FREE access to the Search & Rescue plan here! To learn more about Rebecca Rubin visit www.thepursuitoffabulous.com.

The Search Plan!

Who is your ideal client? Where would they be going to look for a solution to their problems? Are they googling it? Asking their friends? Reading books? Searching on craigslist?

Where are these humans already looking for solutions to their problems? And how can you create the solution to their problem through your services?

Most people spend way too much time overthinking how to get their first clients, when there are likely people within your network that either 1. Need your services or 2. Know someone who needs your services.

In this episode we'll cover exactly how to FIND those people who need you.

Get access to the Search & Rescue plan where I'll show you how to create $1k in the next 30 days here, it's free.

Denise Duffield-Thomas is my first time, second time guest and I am so excited to have her back to talk more moneyyy and specifically about how she's evolved her business and course to the million-dollar + mark over the past five years.

Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books "Lucky Bitch" and "Get Rich, Lucky Bitch" give a fresh and funny road-map to create an outrageously successful life and business.

Denise helps women release their fear of money, set premium prices for their services and take back control over their finances.

Denise is an award winning speaker, author and entrepreneur who helps women transform their Economy-Class money mindset into a First-Class life. Find her at www.LuckyBitch.com

Denise DT's blog post on her course evolution: http://luckybitch.com/evolution-of-a-million-dollar-course/

Get started here with the 3 simple steps to 30 Days to $1K.

When you select a business model you want to make sure it fits with your ideal day as well.

Start with your ideal day.

Describe your ideal day – all of it. Get super specific and imagine this day with all five senses - what you're feeling, tasting, smelling, touching, and seeing as you go through your day. Take note and be mindful of your desired feelings.

Get specific about what you're actually doing. Think about the conversations you're having, the actions you're taking, and the things you're creating. Remember, this is a fantasy ideal day – it's your story to write and can be as improbable as you can imagine.

Your business model selection is what determines what your income and your days will actually look like, but most people breeze right through this and don't take the time to understand how their business model and their ideal day match up.

In this episode, I'll share the 5 most common types of online business models and some pros and cons associated with each so you can decide how your ideal would fit into each option. Do NOT skip this step of business foundations, as building a business around the wrong business model will burn you out!

Types of Online Business Models

• Service Based Business {Coaching, Consulting, Web Design, Graphic Design, & Copywriting, etc.}
• Digital Products / SaaS {Software as a Service}
• Product Based Business {ecommerce}
• Blogging {Advertising & Affiliate Sales}
• 3rd Party Sales {Amazon, Ebay, Etsy}

* note this isn't an exhaustive list, but it's a great list to start with

Get access to the FREE 1k in 30 days cheatsheet to start turning your business ideas into profitable ventures.

Alex is the author of the book MASTER THE DAY, which is based on the success habits behind people that lost over 100+ pounds in a healthy way, and kept it off, and the founder of Modern Health Monk - a site dedicated to helping ambitious professionals lose weight and feel awesome by changing tiny habits.

Most of the health and weight loss advice is the exact same, even from respectable people. Here's my unique diet, blah blah blah. Here are my unique supplements, blah blah blah.

Alex's entire process is based on addressing success at the origin: our habits, our personality, our character, regardless of what diet you're on. Many people have realized that the diet can constantly change, but unless WE change, nothing happens.

Alex and I discuss:

- The daily success habits of people that lost 100+ pounds in a healthy way and kept it off

- The myth of discipline and willpower: how tiny habits win every time

- Success habits of olympians, writers, and even the creator of the rolls royce - how they bypassed traditional thinking of "I need to be more disciplined"

You can learn more about Alex here and you can get a copy of his book, Master The Day, here.

Get access to my FREE 1k in the next 30 days cheatsheet here.

I thought I liked Beyonce before last week, and then there was LEMONADE…

And I realized I didn't like her, I LOVED her. It was pure creative and business genius all wrapped into one.

When my friend messaged me on Friday afternoon with an invite to the sold out Beyonce show that night I said "ummm, is Beyonce the Queen?! DUH."

So, when I thought I couldn't love Beyonce anymore, she won me over with her Formation Tour performance. As her signature bodysuits got smaller and smaller throughout the night, my love grew bigger and when I thought I was pretty happy with who I am, I suddenly just wanted to be Beyonce.

But all that aside, I couldn't stop thinking about the well thought out marketing and business genius that Queen Bey has been slaying.

As an entrepreneur and business strategist, my mind is always swirling and assessing what other businesses and industries are doing to stand out, and Bey is pretty much unstoppable right now.

So, let's break some of this down into 5 ways you can slay like Bey {in business}:

1. Do the work. As Rihanna would say, she works works works works works - the girl is a DIVE, the female version of a hustler, and she says it herself. We've all seen the meme - you have the same number of hours in the day as Beyonce - and she's seriously impressive. I mean, I was exhausted from just WATCHING her concert, and to think she got up and did it all again the next day...and will do that for the next few months, is not human. The girl knows how to DO THE WORK. I mean, she literally said she grinds till she owns it. Do you? And doing the work doesn't mean being miserable...Beyonce clearly LOVES doing the work. When you have a career that lights you up, you are thankful that you get to do the work each and everyday! This goes for you too, if you want to be the Queen, do the work!

1. Tell a story. Have you seen LEMONADE? If not, run here now. She's a storytelling genius and everything is well thought out and interconnected - each song is its own story, but then she strings them together to tell an even bigger one. Regardless of this is autobiographical or just incredible art, we're invested and we can feel the emotional connection when people tell stories. We feel like we know her and that she knows us because of her ability to pull us into the entire story, it's not just a song anymore. Start telling a story through your work and create an emotional connection with your audience.

1. Create a language. She's got her own language {the beehive, slay, bootylicious, etc.} and it makes you feel like you're part of her community -- because you are. Creating names and a language of your own helps people not only feel connected to you, but to each other as well. It's like they all have Beyonce in common and it unites! Unite your people with a common language!

1. Confidence. The girl knows she's flawless, I mean, she woke up like this too. Her body is so bootylicious and she knows it. That all might seem a little cocky to say out loud {go ahead and try it about yourself}, but the truth is if you're going to run a business, or create any insane level of success, you've got to be your own biggest fan. I encourage you to wake up every day and let yourself know that you are flawless, and you too woke up like this.

1. Be controversial, have a message. Beyonce is clearly NOT afraid to be controversial {well, maybe she's afraid, but she's doing it anyway}. She is currently causing lots of commotion by saying what she really thinks and she's on the edge of creating a REVOLUTION. Revolutions don't happen because people were quiet with their opinions. Saying what you truly think will polarize people. It will cause people to hate her, but her true fans will love her even more.

This is exactly what you need to do in your business, no more vanilla, Queen Bey needs you to pony up and start your own revolution, because nothing will ever change in this world if we're all afraid to say something different.

Regardless if you agree with Beyonce's current message, you have to admit, it's brave and courageous of her to say what she really thinks, take a page from her book and be revolutionary with your message!

And based on what I saw at the concert, her fans are more fanatical than ever...there were literally humans SOBBING behind me before the show when they thought they saw her HAIR on stage left. The thought of seeing her hair brought them to tears.

I could go on and on about all the ways Beyonce is slaying like a queen right now in business, but if you take these 5 ways and start channeling this hustler a little more often, you'll be way ahead of the game.

Want to get super clear on how to find the right people and start making money in your business? Get my FREE Search & Rescue Plan here.

Amber is the creator of several noteworthy programs & courses for busy and first-time business owners, including her signature How to Clone Yourself (which accomplishes exactly as it sounds, sans sheep), the long-term hands-on program Freshly Implemented, where she acts as an outsourced COO for struggling small business owners, and her latest and greatest development, CEO School, a brand new way for smart business owners to stop letting their business run the show, and start running the show for themselves, instead.

In this episode, Amber and I talk all things efficiency and how to make your life and business work FOR you instead of against you.

She'll help you understand if you need to clone yourself, how to start outsourcing the right things, and why it's so important to have a revenue plan!

You can get access to Amber's CEO mindset quiz and upgrade your CEO mindset to start getting efficient NOW!

ceomindsetquiz.com