The School of Self-Mastery: Business, Money, Life

Want to know the 3 essential ingredients that might be missing from your sales page?

This may be news to you, but people rarely just buy off a sales page. Your sales page isn’t going to necessarily be your conversion vehicle. Prospects turned buyers will usually happen on email sequences, webinars, discovery calls, etc.

I've even sold programs without a sales page at all. So don't super stress over it, but if you're going to create one, make sure it has these 3 essentials:

1. Disruptive & obvious payments buttons.

-- make sure the color pops so they stand out

-- make sure there are 3 of them throughout the page

-- put a count down timer next to your payment button to increase conversions {http://countdowndynamite.com/}

The second essential ingredient for a kick-ass sales page is…

2. High quality testimonials.

-- use images with testimonials

-- lead with outcomes/results that relate to what you're selling

For more details on how to get & structure your testimonial download my

'how to get a killer client testimonial cheatsheet': www.adriennedorison.com/testimonial

3. Bonuses

-- bonuses that compliment your offer

-- needs to be something of value to be effective

-- section should be clear on when bonuses start/stop

Download my 5 types of bonuses to include in your next program launch here.

That's it! Sure, you need to know the program, who you're selling it to, and the results you're going to get for people, but so often you forget these simple sales page boosters!

Make sure to grab my testimonial cheat sheet here!

FREEBIE DOWNLOAD: why you need a good testimonial and how to get it

The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.

Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris.

In this episode we're covering the three pieces you need to get started with social media:

• Ideal Clients
• Networks
• Content

This is about WHO your client really is, not just their age and gender, but where are they spending their time, what do they actually care about, etc. This informs EVERYTHING else.

Get Stacey's FREE challenge here: thestaceyharris.com/socialmediachallenge

Find out the real truth about who your ideal client is {and who they're not!} with this guide: adriennedorison.com/idealclient

Mastering the 'social' part of social media is paramount to your success in the online business world.

You want to serve, right?

You want to do work you love and you want to be useful to other humans.

This means you have to be visible.

Think about it this way -- there are people out there who need you, they have a challenge, and you're the one with the tools and the personality they resonate with to be able to solve it.

Okay, so how to start putting yourself out into the marketplace in a way that feels good and true to you.

Here are 5 tips to get you started:

1. Be social on social media - it's like a cocktail party y'all!

2. Share what you stand for

3. Use the 80/20 rule

4. Engage with people!

5. Be experimental.

Grab my FREE social media eti-kit here!

How to Sell Out Your Program {even with a small email list} Cheat Sheet

FREE FB Community

Selling Eggs from his farm at 8 years old, working with Fortune 500 companies with much success in his teen years and now helping Entrepreneurs build 7-figure businesses, Scott Oldford has been an Entrepreneur for nearly 15 years.

Scott at 21 lost everything he built and found himself in almost $750k of debt, searching for the next step he found how important human connection truly is and how we can use who we are, six specific traits to succeed in business, relationships and life.

He currently works with Entrepreneurs that want to grow their business with more than luck, allowing them to generate a Sustainable Source of Qualified Leads through his company INFINITUS.

Entrepreneurs under $250k in revenue use mostly "luck" (referrals, networking, connections, proposals) to build their business, it's the #1 reason why businesses can't make it work, if you fix this problem you can go past $250k easily and start worrying on bigger problems.

In this episode, Scott and I discuss:

• how he went from $726k in debt to 7 figure business owner
• #1 Reason that Entrepreneurs can't grow to 6 or 7 figures
• why 99% of Entrepreneurs are losing out on 80% of their leads, leading to mediocre Lead Generation
• his SSF Lead Generation Methodology
• understanding why one marketing funnel for business doesn't make sense
• how to use the combination of Organic, Partner and Paid Traffic to Create Hockey Stick Growth

Learn about Scott's SSF method here: adriennedorison.com/ssf

Scott's Online Community - http://my.limitlessbusiness.com/apply/

FREE - How To Sell Out Your Next Program {even with a small list} cheatsheet & webinar

You need an opt-in {freebie} that is going to grow your list and get them engaged before you try to sell anything to them!

The best way to think about your freebie creation is to brainstorm all your ideal clients objections to buying this program/course.

Why won’t they buy?

Let me show you what I mean by this - because I’m not just talking about the typical “I can’t afford it” type of objections…I want you to get even more specific and intimate with their real objections to making this program work for them.

For example…

One of my first courses was called Corporate to Called…I knew that most of my target audience for this would still be working day jobs, so one of their biggest objections would be “I don’t have the time to build a business.”

I knew this was just an excuse that people make, because I built my business on the side of my corporate job…it’s about doing the most important things, not ALL the things. And I was really skilled at productivity and efficiency, so I created an optin called…

How to Build Your Business In 20 min/day — this was overcoming their objection that they didn’t have time to go through my program that I would later offer them.

Create a list of all their objections, things they need to know to be able to get results from your program, things they need to understand to feel it’s important.

So, if you’re selling them a course on public speaking and they’re afraid of public speaking, you need to sell them on both: 1. overcoming their fears, and 2. understanding the importance of speaking for growing their business BEFORE you can sell them into a program on public speaking. Make sense?

Then you want to decide what format to present that to your peeps in…

For example, you can create:

• Cheatsheets
• Checklists
• Ebooks
• Webinars
• Swipe files
• Workshops
• Resource lists
• Printables
• Email courses
• Audio downloads
• Step-by-step guides

Get access to my full "how to sell out your program, even with a small list" cheatsheet here!

Chantelle Adams is a Professional Speaker, Speech Stylist and Courage Igniter. She has delivered over 800 speeches in the last 5 years and created a 6-figure business in just 9 months, recently having a 100K launch. But the financial success is not her WHY, she has put her success to good use and helped build schools in Kenya, Nicaragua and Haiti and she is on a mission to help entrepreneurs find their voice, own their story and have the courage to share it so they can turn their message into a movement.

She knows what it takes to get booked and shine on stage and has been called a storytelling ninja and hears that her support is better than Spanx. She believes that together we can change the world with our voices.

In this episode, Chantelle shares with us:

• her own personal story of finding courage to share her story
• the power of story & how YOU can find the courage to share it
• and how to get booked to speak!

Join Chantelle in her Online Celebrity Bootcamp here!

Naming your "thing" is a bigger deal than you might think. A good program/business/offer name can be everything.

Well sort of. It’s an important piece of the puzzle that helps people understand what you do and how you can help them.

Let’s face it though, naming your program (or product) is hard. Communicating the essence of your program or business in just a few words is part science, part art.

Your name needs to evoke emotion and make a promise about their results.

For example, Corporate to Called {purpose + profits group coaching program} was the name of one of my courses. One that I sold 15 spots @ a $997 price point, when I had a list of less than 200 people.

Now, I’m definitely not saying this was the best name ever, I know you can do better than me {I didn’t understand the importance at the time and have named things poorly since}!

But, people knew exactly who it was for and what results they were going to get {corporate peeps looking to go out on their own and make money via their purpose}.

Here’s a few things to get you started:

• it should echo what your clients want
• it should be short.
• it should be clear what it is
• it should speak to the results/outcome

Your name needs umph.

Brainstorm at least 10 power words and their synonyms {use google} that are relevant to your offer -- https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list

Next, continue brainstorming emotional and results/outcome oriented words.

So, what are the results that your course/program provides?

List at least 10 words that describe the emotions & results/outcome of your program. {consider using verbs as well {use google to help}.

Put this baby together now.

What combinations from these can you create?

Mix & match the different options and cross out the ones that are not exciting and keep working with the ones that have potential!

Sit on them for a few days and say it out loud, really FEEL what it’s like to have a program with that name. Think about how you’d introduce it to strangers and if they’d understand what the heck that means.

You can also use: http://www.leandomainsearch.com/ to get some additional ideas and even make sure you’re domain is available.

You can keep this list for future naming as well.

Make sure to download the cheatsheet here to get all 10 tips to sell out your program, even with a small list!

Alex Epstein is the author of the New York Times best-selling book The Moral Case for Fossil Fuels and an expert on energy and industrial policy. Called “most original thinker of the year” by political commentator John McLaughlin, he champions the use of fossil fuels like coal, oil, and natural gas and has changed the way thousands of people think about energy. He has risen to prominence as the nation’s leading free-market energy debater, promoting a philosophy that is “anti-pollution but pro-development.” He challenges many popularly held ideas about energy, industry, and the environment, including the big picture benefits (and costs) of fossil fuels and nuclear power. He draws on cutting-edge research and original insights to offer an alternate perspective on the energy debate and shares eye-opening thoughts into how fossil fuels and technology will improve the lives of people – safely, cleanly, and effectively – for years to come.

Today we focus on his journey as an entrepreneur, how he made his work stand out & captured attention, and how he has become one of the most productive people on the planet.

Resources:

Alex's Productivity Secrets & Resolution Revolution

Interviewing is a learned skill and art form. There are some insanely powerful and insightful interviewers out there, and then there are those who fall flat and maybe need a little more practice.

I think we're all refining our skills along the way, but here are some tips to help you become a better interviewer in any capacity - whether it's formally with a podcast or interview show, with mentors to get the best information and guidance, or even with clients/customers. Interviewing is not a skill that is specific to traditional reporters.

Here's 6 tips to get you started:

1. Let the person you are interviewing do most of the talking

2. Be genuinely interested in the human you are interviewing

3. Learn how to deal with different personality types

4. Become your audience

5. Focus on actionable takeaways whenever possible

6. Watch the time

Practice makes perfect and the more comfortable you are, the better you will become at the art of interviewing!

You can get access to my full interview tips for FREE in the episode 127 download.

Resources:

Interview Tips

Free FB community

Simplified Success Society $1.00 trial

Srinivas Rao is the host and founder of the Unmistakable Creative Podcast. He's also the co-producer of the animated series Unmistakable Creative shorts that he and his team have produced in partnership with Soulpancake. He's conducted over 500 interviews with thought leaders and people from all walks of life which has given him an incredibly distinctive view into branding, storytelling, and marketing. He's also written multiple books including the WSJ Best Seller The Art of Being Unmistakable created planned and executed a 60 person conference called The Instigator Experience and recently signed an offer with Penguin Portfolio to write 2 books. Somewhere along the way his compass led him in the direction of an economics degree from UC-Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is his superpower. And in his spare time he's usually chasing waves. Resources: Srini's Compass Chris Sacca Commencement Speech There's no such thing as an "I've made it" moment - blog post Sarah Peck Interview Terry Gross - The Art of Opening Up Shitty First Sentences post by Srini Rao Free FB Community Simplified Success Society $1.00 trial