Creative Training Techniques - The Bob Pike Group

The Science Of Learner Attention


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The currency of learning is attention. How do you keep people engaged with so many distractions? Becky says attention spans are not shrinking, but the competition for focus is fierce. Becky has some tips on how to get — and keep — your learners’ attention.

Research References:

American Psychological Association. (2021). Attention and learning in the digital era. Link

Simon, A. J. (2023). Quantifying attention via vigilance tasks across the lifespan. PMC. Link

Cardoso-Leite, P., et al. (2021). Media use, attention, mental health and academic performance among 8 to 12 year-old children. PMC. Link

Suppawittaya, P., & Yasri, P. (2025). The effectiveness of chunking methods for enhancing short-term memory of textual information. Psychology and Education, 57(9), 6313–6327. Link

Purchase Becky's new book here

Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2

On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd

And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos

Bob Pike Group is the industry-leading firm to train your trainers and design your training programs.

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Creative Training Techniques - The Bob Pike GroupBy Becky Pluth Of The Bob Pike Group

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