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In this episode, Ron and Kristin, discuss the science behind the power of persuasion. They break down the steps to help both leaders and aspiring leaders be more effective at home or work.  They discuss such principles as Reciprocity, Commitment and Consistency, the proper use of authority, the advantage of being liked and the scarcity principle.  They also explain that in recent times buyers want more autonomy than in previous times.  

Don't miss this important episode and make influence your superpower!

Sources:

https://www.influenceatwork.com/7-principles-of-persuasion/
Chat Gpt https://www.vidartop.no/uploads/9/4/6/7/9467257/harnessing_the_science_of_persuasion.pdf

Co-hosts: Ron Ward and Kristin Sokoloff
Sponsor: 4Ward Operations
Producer: Stephen Ridley
Facebook Group Administrator: Cassy Roop

Where leadership meets entertainment! This weekly podcast takes both a humorous and intense look at leadership through impactful stories, answers to listener questions, and breakdowns of dirty lessons from Ron's best selling book, "The Dirty Side of Leadership".

Connect with us at 4wardoperations.com

Connect with us at 4wardoperations.com