In this episode, Ameé speaks with persuasion scientist and author, Dr. Christophe Morin. Christophe is the co-author of the book The Persuasion Code and CEO at Sales Brain, the first of its kind "neuromarketing" agency that uses the science to help businesses achieve better results with their marketing and advertising. 

Ameé had an opportunity to meet Christophe in 2019 when she attended one of his 2-day workshops and invited him to speak with her about how the brain makes decisions - because it's not well known that our rational, conscious thoughts are rarely driving our decision-making process. And in the context of current times, having a better understanding of how messaging in mainstream and social media is impacting us at a primal level, revealing this information may be very important to many people.

In this episode, you will hear:
What parts of the brain are stimulated during our decision-making
How fear drives our decisions, even if we don't think that's what's happening
How biases short-cut our thinking processes
How to make us persuasion-proof against being overwhelmed by fear-based messaging

Resources:
https://www.salesbrain.com/
The Persuasion Code 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit advirelle.substack.com