The Search Session

How do enterprise SEO, visual search, and AI really fit together?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, product thinking, business strategy, and user behavior.

They explore why AI search isn't as new as it seems, how internal site search can uncover valuable SEO insights, what changes when managing crawl and internal linking at enterprise scale, and why image and visual search are becoming increasingly important for visibility and conversions. The discussion also covers multimodal search, automation, and the role SEO communities play in helping professionals learn, grow, and build confidence throughout their careers.

Whether you're working on enterprise websites, technical SEO, or preparing for the future of AI-powered search, this episode offers practical insights into how modern search really works at scale.

This is the 72nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Roxana Stingu
• (06:30) Internal Search as SEO Intelligence
• (10:10) The Engineering and Business Reality of Bot Crawling
• (16:28) Adopting a Product Mindset in Enterprise SEO
• (19:18) Alamy: The Intersection of E-commerce, Marketplace, and SaaS SEO
• (23:10) Image Search as a Conversion Channel
• (28:40) Ensuring Cosine Similarity Between Copy and Images
• (33:24) Visual Query Fan-Out: How AI Search Expands Beyond Text
• (36:25) How Search Engines Decide Which Images to Understand
• (39:54) Crawling and Indexing Millions of Images at Enterprise Scale
• (43:02) "Constructive Laziness" and Smart Automation
• (49:26) The Professional ROI of Communities and Industry Awards

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/scaling-seo-crawl-strategies-image-optimization-internal-search 

Where to find Roxana Stingu

• LinkedIn: https://www.linkedin.com/in/roxana-stingu/ 
• X: https://x.com/ 
• Website: https://www.alamy.com 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Can AI really understand your brand, or is it just guessing?

In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. 

From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch.

This is the 71st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Myriam Jessier
• (01:40) How Search Keeps Repeating Itself
• (10:20) From Technical SEO to "Technical Branding"
• (15:24) How Visuals Shape AI Understanding
• (22:21) Video as the Canonical Source of Truth
• (25:56) Video Optimization Beyond Schema
• (33:29) Fandom, Lore, and the Problem of Consensus
• (36:45) How Familiarity and Brand Depth Drive AI Recommendations
• (49:25) Understanding "Brand Depth"

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search  

Where to find Myriam Jessier

• LinkedIn: https://www.linkedin.com/in/myriamjessier/ 
• X: https://x.com/myriamjessier
• Website: https://www.neurospicy.agency/ 
• Website: https://myriamjessier.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Have AI and AEO really changed SEO as much as everyone claims?

In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping how people discover information, how AI agents interact with websites, and why brand has become a critical visibility signal.

From agent-led search and multimodal experiences to international SEO and the evolving role of informational content, Eli explains why this may be the most exciting time in SEO—and why skilled practitioners are more valuable than ever. If you want to separate AI hype from real strategic shifts, this conversation is a must-watch.

This is the 70th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Eli Schwartz
• (02:58) What AI Actually Changes in SEO
• (13:49) How Agent-Led Search Changes SEO
• (21:07) Why SEO Must Serve Both Humans and Agents
• (25:03) Informational Content with a Business Purpose
• (31:18) The Ceiling and Floor of SEO Brand Power
• (39:12) Rethinking SEO for Multimodal Discovery
• (45:20) International SEO Challenges in the Age of AI
• (52:30) Life Beyond SEO: Travel, Curiosity, and Creativity

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search 

Where to find Eli Schwartz

• LinkedIn: https://www.linkedin.com/in/Schwartzze/ 
• X: https://x.com/5le 
• Website: https://www.eliSchwartzz.co/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How is digital PR evolving in the age of AI search?

In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever, and what it takes to build real trust with journalists.

From AI-assisted workflows to the growing value of subject matter experts, Britt breaks down what’s changing in PR and what still depends on human connection. They also dive into resilience, community, and why investing in yourself is just as important as investing in your clients.

This is the 69th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Britt Klontz
• (01:58) How AI is Raising the Bar for PR
• (07:48) How Britt Uses AI in Her Digital PR Workflow
• (10:55) Spotting AI-Generated Corporate Speak
• (14:41) How PR Measurement is Changing in AI Search
• (20:11) Combatting Pitch Fatigue and Getting Creative with Content
• (24:36) How to Make PR Campaigns Last Longer
• (28:44) Building Authentic Relationships with Journalists
• (32:31) Why Rejected Pitches Aren’t Always Lost Opportunities
• (36:06) The Power of Networking, Communities, and Serendipity
• (41:28) Celebrating Small Wins and Tracking Success
• (45:33) From Journalism Dreams to Digital PR Reality

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/digital-pr-pitching-and-earned-media-strategies 

Where to find Britt Klontz

• LinkedIn: https://www.linkedin.com/in/brittklontz 
• X: https://x.com/Britt_Klontz 
• Website:  https://vadacommunications.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does search success look like when rankings are no longer enough?

In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone.

A sharp, wide-ranging conversation on where SEO is heading next.

This is the 68 episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• 00:07 Meet Our Guest: Laura Iancu
• 03:29 AI Fatigue and the Challenge of Keeping Up
• 08:04 Diversity and Gender Dynamics in the Tech Community
• 10:47 From Web Design to Search Experience Optimization (SXO)
• 17:15 Auditing a Page for SXO Across Global Markets
• 21:11 Brands, Knowledge Graphs, and Proprietary Terms
• 27:44 The Unexpected SEO Value of Legal and Policy Pages
• 31:51 Omnichannel Search and the Future of Brand Visibility
• 39:27 Can AI-Powered PR and Outreach Go Too Far?
• 43:23 The Great Misunderstanding of Content Chunking
• 48:17 Beyond Search: Getting to Know Laura Iancu

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization 

Where to find Laura Iancu

• LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/ 
• Website: https://searchpedia.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is SEO facing its biggest disruption yet?

In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO specialist Daniel Foley Carter to explore how AI Overviews, declining click-through rates, and Google's evolving search ecosystem are reshaping the industry. 

Daniel shares why trust, links, and brand signals remain critical for visibility, how to assess the impact of core updates, and what Google's increasing focus on de-indexing low-value content means for the future of SEO. The conversation also takes a candid turn, touching on burnout, uncertainty, and staying grounded in a rapidly changing profession.

This is the 67th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Daniel Foley Carter
• (02:13) AI Hype and the Slowdown in SEO Client Business
• (10:52) From Traditional Search Engines to Rapid Content Consumption
• (19:05) How Trust Signals Define AI Overview Visibility
• (26:52) Link Relevance vs. Link Quality
• (31:09) Google’s Indexing Strategy and Content Evaluation 
• (35:12) The HCU Impact: Purging Commodity Content
• (43:58) What Daniel Checks After a Google Core Update
• (47:04) The Mental Health Crisis in SEO

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/the-seo-industry-under-pressure 

Where to find Daniel Foley Carter

• LinkedIn: https://www.linkedin.com/in/daniel-foley-assertive/ 
• X: https://x.com/foley_seo 
• Website: https://www.danielfoley.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How is AI changing the rules of local SEO?

In this episode of *The Search Session*, host Gianluca Fiorelli talks with Darren Shaw, founder of Whitespark and one of the leading voices in local search marketing. Darren explores how AI Overviews, Ask Maps, reviews, community prominence, and third-party signals are reshaping local visibility, and what businesses need to do to stay competitive.

From agentic search and Google Business Profile opportunities to multilingual optimization, local content strategy, schema, and reputation management, this conversation offers practical insights into the future of local search and the role AI will play in it.

This is the 65th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Darren Shaw
• (01:25) The Scale of Local Search vs. Traditional SEO
• (05:25) How AI Overviews and "Ask Maps" Are Reshaping Local Search
• (09:16) How the Traditional Local SEO Pillars Are Changing
• (13:21) Google Pulling Social Feeds Into Google Business Profiles
• (15:53) Agentic Search and the "Extreme Data Dumping" Strategy
• (19:15) Ditching "How-To" Blogs for High-Impact Portfolio Content
• (23:29) Merchant Center: The Massive Local Inventory Opportunity
• (29:47) How to Target a Multilingual Audience on Google Maps
• (32:45) The Real Value of Local Schema and Entity Knowledge Graphs
• (39:41) The AI Review Crackdown: Why Legit Reviews Are Vanishing
• (44:10) Local Guides: The "Influencers" of the Google Maps Ecosystem
• (46:51) Combating "Zombie Information" and Hallucinations in LLMs
• (52:38) The Next Level of Local Link Building: Unstructured Citations
• (54:30) Darren Shaw Outside of Local SEO

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/local-search-reviews-community-brand-prominence 

Where to find Darren Shaw

• LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/ 
• X: https://x.com/DarrenShaw_?lang=en 
• Website: https://whitespark.ca/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to connect SEO, branding, and business strategy in today’s search landscape?

In this episode of The Search Session, Gianluca Fiorelli is joined by Silvia Martin, a Spanish SEO consultant based in England, to explore how brands can build meaningful visibility beyond rankings alone. From the ideas behind her book SEO for Branding to her Brand SEO Visibility Loop framework, Silvia shares practical insights on measuring brand impact, monitoring LLM reputation, simplifying technical SEO communication, and building stronger omnichannel strategies.

The conversation also dives into the evolving role of community in SEO and why collaboration and inclusivity matter more than ever in shaping the future of the industry.

This is the 65th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Silvia Martin
• (01:49) Navigating Constant SEO Change Without Panicking
• (08:19) Writing SEO for Branding for Non-SEOs
• (11:56) SEO and Branding in the AI Era
• (14:18) The Brand SEO Loop Framework
• (18:35) Measuring Brand Visibility Across Platforms
• (21:33) Online Reputation Management in the LLM Era
• (29:08) Entities, Schema, and AI Understanding   
• (36:36) Omnichannel SEO & Search Everywhere
• (41:59) Career Growth in SEO
• (47:51) Soft Skills, Networking & Communication

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/seo-for-branding-visibility-and-business-strategy 

Where to find Silvia Martin

• LinkedIn: https://www.linkedin.com/in/martinsilvia/ 
• X: https://x.com/silvia_smp 
• Website: https://silviamartinpalacio.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How is SEO changing as search becomes more AI-driven and what does that mean for the future of visibility and strategy?

In this episode of The Search Session, Gianluca Fiorelli talks with Ramon Eijkemans, a big-site SEO specialist and SEO automation builder from the Netherlands, about how AI is reshaping search and forcing SEOs to rethink content, structure, and relevance. 

The discussion goes beyond rankings, exploring how clearer, self-contained content, semantic HTML, and stronger information architecture help both users and AI systems understand pages more effectively. They also look at why SEO increasingly benefits from a more humanistic, context-driven approach, and how SERPs can be interpreted as a kind of market research surface rather than just a ranking list.

The conversation further covers the challenges of scaling SERP analysis, the role of sentiment and user context in relevance, and how e-commerce pages can be improved with precise, situation-aware copy without sacrificing UX.

This is the 64th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Ramon Eijkemans
• (03:00) Why SEO Needs Humanities Again
• (13:49) Finding Common Patterns Across AI Models
• (17:13) SERPs as Market Research and Consumer Psychology
• (26:34) What Makes Scalable SERP Analysis Difficult
• (29:04) Sentiment Analysis and the Future of SEO Research
• (38:07) Infusing Structured Data into Natural Language
• (44:09) Rethinking E-commerce SEO for LLMs

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/mad-scientist-guide-to-language-machines 

Where to find Ramon Eijkemans

• LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ 
• Bluesky: https://bsky.app/profile/eikhart.com 
• Website: https://eikhart.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take for B2B brands to stay visible in the age of AI search? 

In this episode of The Search Session, Gianluca Fiorelli sits down with Viola Eva to explore how AI platforms like ChatGPT, Gemini, Claude, and Copilot are reshaping brand visibility, content marketing, and SEO strategy.

The conversation dives into becoming the source that LLMs trust, why support content and documentation are gaining visibility in AI-generated answers, and how outdated third-party information can distort brand perception. Viola also shares insights from AI search experiments, explains why generic skyscraper content is losing relevance, and breaks down what effective AI-assisted content marketing actually looks like when paired with human expertise.

If you're navigating B2B SEO, AI search, and the future of content strategy, this episode delivers practical insights on how brands can adapt and stay discoverable as search continues to evolve.

This is the 63rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Viola Eva
• (04:08) Experimenting With AI Search and LLM Visibility
• (07:50) LLM Optimization as Online Reputation Management
• (12:20) Differences Between ChatGPT, Gemini, Claude, and Copilot
• (18: 45) Reputation, Reviews, and Accuracy Problems in LLMs
• (26:12) The Rising Importance of Help Centers and Developer Docs
• (28:07) Is the Skyscraper Technique Still Useful?
• (31:16) Original Content, Information Gain, and Thought Leadership
• (36:11) What Is the Value of an AI Search Impression?
• (41:19) Human-in-the-Loop Content and Smarter AI Workflows
• (50:10) Running a Fully Remote Global Agency
• (54:08) Beyond Work: Books, Flow States, and Personal Passions

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/b2b-brand-visibility-and-reputation-in-ai-serach 

Where to find Viola Eva

• LinkedIn: https://www.linkedin.com/in/violaeva/ 
• X: https://x.com/ViolaEva1 
• Website: https://www.flow-agency.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking