The Search Session

What does it take to stay visible when AI becomes the new search engine? 

In this episode of The Search Session, Aimee Jurenka joins Gianluca Fiorelli to break down how SEO is evolving into AI visibility strategy.

They explore why brand alignment across every channel matters, how informational content still drives authority, and why topic entities, schema, and internal linking can shape how AI understands a business. Aimee also shares how smaller brands can compete, how AI visibility can be measured, and why human strategy is still essential in an AI-first search world.

Watch now to learn how brands can adapt before the next wave of search leaves them behind.

This is the 62nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Aimee Jurenka
• (02:31) What Does AI Search Look Like in 12 Months?
• (06:57) The Death of "Skyscraper" Content and Generalized Informational SEO
• (11:12) Case Study: Boosting Visibility Through Topic Entity Organization
• (14:07) Overcoming the "Yeti Problem": Branding in a Crowded AI Space
• (16:56) Combatting "AI Slop" and the Mad Cow Syndrome of the Web
• (21:22) Measuring Success: The Mention Rate Tool and Prompt Tracking
• (30:05) Building Entity Recognition Tools and Knowledge Graphs
• (36:16) Beyond LLMs: Preparing for the Future of AI Agents
• (39:05) Breaking the SEO Silo: Collaborating for Growth
• (48:36) Personal Passions: From AI Ecosystems to 100-Year-Old Houses

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/engineering-seo-ecosystem-for-ai-search-era 

Where to find Aimee Jurenka 

• LinkedIn: https://www.linkedin.com/in/aimee-jurenka/ 
• Website: https://aimeejurenka.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to get international SEO right in the age of AI and LLM-driven search?

In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO and analytics consultant Jonathan Moore to unpack the real complexity behind global SEO. From the limits of AI in understanding local markets to the hidden challenges of hreflang and scaling across regions, the conversation goes far beyond surface-level tactics.

Jonathan shares his perspective on why strategy and market context should come before technical fixes, how his journey from agency to consulting shaped his approach, and why modern SEO increasingly demands multidisciplinary thinking. They also dive into the evolution of SEO tooling—from traditional data workflows to AI-powered systems—and where human judgment still makes the difference.

If you’re navigating international SEO or trying to understand how AI is reshaping search, this episode brings clarity, nuance, and a few perspectives you might not have considered.

This is the 61st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Jonathan Moore
• (03:16) AI’s Struggle with Local Nuance
• (07:14) The Business Logic of Global Search
• (13:52) Why Hreflang Is Only the Tip of the Iceberg
• (17:36) Global SEO Pitfalls: Architecture Messes and Platform Limitations
• (22:28) The Joy of Specializing in International SEO
• (31:17) Transitioning from Agency Life to Independent Consultancy
• (39:25) Technical SEO in the Age of AI and LLMs
• (46:59) Jonathan’s Passion for Maps, Geography, and Curating Places

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/hidden-complexity-of-international-seo 

Where to find Jonathan Moore 

• LinkedIn: https://www.linkedin.com/in/moorejonathan/ 
• X: https://x.com/nathanless 
• Website: https://jonathanmoore.digital/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to stay visible in local search as AI reshapes the rules?

In this episode of The Search Session, Gianluca Fiorelli sits down with Celeste Gonzalez to unpack how AI is transforming local SEO—from Ask Maps and review sentiment to the growing influence of ChatGPT. The conversation goes beyond rankings, diving into what search experience optimization (SXO) actually means and how user behavior, testing, and UX signals directly impact performance.

They explore why consistent business data matters more than ever, how reviews now act as fuel for AI-driven discovery, and why short-form video is becoming a serious player in local visibility. It’s a practical, forward-looking discussion on connecting online and offline experiences, improving conversions, and turning search presence into measurable results.

Tune in to understand how modern local search really works—and how to make it work for you.

This is the 60th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• 00:07 Meet Our Guest: Celeste Gonzalez
• 01:22 AI in Local Search: Opportunities and Accuracy Risks
• 04:59 Reviews as the New "Unique Selling Point" for LLMs
• 09:56 Freshness, Review Velocity, and Reputation Recovery in Local Search
• 12:35 ChatGPT vs. Gemini for Local Search Discovery
• 14:57 Explaining Search Experience Optimization (SXO) to Clients 
• 22:54 Technical Metrics of User Frustration
• 29:08 Human vs. Bot Behavior in Session Recordings
• 31:08 Designing a Holistic SEO Testing Process
• 37:24 Connecting the Digital and Analog Experience
• 39:56 Short-Form Video, TikTok, and Local Search Visibility
• 46:56 Closing Thoughts: Community and Personal Passions

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/sxo-for-local-search 

Where to find Celeste Gonzales

• LinkedIn: https://www.linkedin.com/in/celestelili/ 
• X: https://x.com/yourfavoriteseo 
• Website: https://www.celesteseo.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is SEO really changing in the age of AI, or are we just forgetting what always mattered?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Amanda King, a Sydney-based growth consultant and enterprise strategist, to explore how AI and LLM-driven search are reshaping the industry. From the return of keyword obsession to the limits of tracking LLMs, they cut through the noise and refocus on what actually drives impact: strategy, business alignment, and human-first thinking.

This conversation challenges shortcuts, highlights the role of technical and operational knowledge in modern marketing, and explains why entity-driven content and real business goals matter more than ever.

This is the 59th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Amanda King
• (01:16) Why "New" SEO is 90% Standard SEO
• (06:58) Information Gain and the Hidden Timeline of LLMs
• (10:27) SEO is Marketing: Relearning the Fundamentals
• (13:35) The Dual Nature of SEO (Technical vs Content) 
• (19:01) Why Log Analysis Isn’t Practical (Yet)
• (21:58) To Block or Not to Block? The Brand Bias of Training Data
• (28:02) Moving Beyond "Helpful Content" Cliches
• (38:52) Entities, Brands & Topical Authority
• (39:08) Product-Led SEO: A Framework for Prioritization
• (42:43) Making Data Less Intimidating

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/seo-is-marketing 

Where to find Amanda King

• LinkedIn: https://www.linkedin.com/in/amandaecking/ 
• X: https://x.com/amandaecking 
• Website: https://floq.co/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does reliable SEO testing actually look like in an AI-driven search landscape?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Ryan Jones to unpack how experimentation, measurement, and strategy are evolving as platforms like ChatGPT and Gemini reshape search.

The conversation explores how SEOs can run meaningful tests when traditional metrics are shifting, why small-scale experimentation is more valuable than ever, and how premature reliance on AI-generated content can backfire. Ryan also breaks down the real impact of internal linking, the importance of building strong topical hubs, and why success should ultimately be measured by business outcomes—not just rankings.

From navigating visibility in AI Overviews to understanding what truly makes an SEO test reliable, this episode delivers practical, experience-driven insights for anyone looking to stay competitive in modern search.

This is the 58th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Ryan Jones
• (03:06) Testing for ChatGPT, Gemini, and Other LLMs
• (07:52) Test First, Scale Later
• (10:55) Beyond Best Practices: Why Context Matters in SEO
• (14:27) How to Explain Failed SEO Tests to Stakeholders
• (16:53) How to Test SEO When Google Keeps Changing the Rules
• (20:47) Testing AI Overviews and Their Impact on Clicks
• (26:29) Internal Linking Still Works - Really Well
• (31:11) Do Link Position and Page Authority Matter?
• (33:56) How to Build Smarter Topical Hubs
• (43:20) Defining Success: SEO Testing Metrics That Matter
• (46:49) Beyond the Tool: Football, Books, and Life Outside SEO

👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/running-seo-tests-in-ai-search-era

Where to find Ryan Jones

• LinkedIn: https://www.linkedin.com/in/ryan-g-jones/ 
• X: https://x.com/RyanJonesSEO 
• Website: https://seotesting.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does technical SEO look like when it stops fixing problems and starts shaping strategy?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking.

From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues.

This is the 57th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Will Kennard
• (00:39) AI Hype, AEO, and Calming Client Expectations
• (06:47) The JavaScript Debate: Next.js and React for SEO
• (15:19) Why Technical SEOs Need to Get Closer to Development
• (18:34) AI Tools, Prototyping, and Learning Through Code
• (21:58) JavaScript SEO for LLMs: Rendering, Visibility, and Compromise
• (26:56) Using Technical SEO as a Creative Catalyst
• (32:32) Startup SEO: Building Demand, Authority, and Early Momentum
• (39:40) Navigating Corporate Bureaucracy and Stakeholder Buy-in
• (43:46) Beyond the Screen: Warhammer, Gym Life, and Personal Passions 

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy 

Where to find Will Kennard

• LinkedIn: https://www.linkedin.com/in/willkennard/ 
• X: https://x.com/WillKennard 
• Website: https://www.willkennard.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if the secret to making AI actually work for your brand lies in how you structure knowledge itself?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Beatrice Gamba, Italian AI-powered digital strategist and innovation leader, for a deep dive into the world of semantics, ontologies, and knowledge graphs — and why they're becoming the backbone of how brands communicate in the age of AI.

Beatrice shares how her early exposure to semantic technologies sparked a passion for connecting users with the right information, and how she now helps enterprises turn abstract concepts like ontological cores and structured data into real business decisions. The conversation covers everything from grounding AI in industry regulations and taming hallucinations, to the delicate art of building websites that speak fluently to both humans and machines.

If you've ever wondered how raw data becomes meaningful, scalable knowledge — this is the episode for you.

This is the 56th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Beatrice Gamba
• (06:59) Turning Academic Concepts into Practical SEO Workflows
• (11:32) Explaining Knowledge Graphs with Metaphors and Practical Examples
• (18:43) Brand as a System of Entities
• (24:09) Orchestrating Data and Content: No Mixed Signals
• (28:35) Semantic Alchemy: The Five Phases
• (39:57) Tackling Hallucinations with Human-in-the-Loop
• (45:38) The Future of Agentic Search and the Website's Role
• (50:09) Life Beyond the Knowledge Graph: Running, Reading, and Rome

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/knowledge-graphs-actionable-for-businesses 

Where to find Beatrice Gamba

• LinkedIn: https://www.linkedin.com/in/beatrice-gamba/ 
• X: https://x.com/geatricebi 
• Website: https://beatrice-gamba.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build authority in an AI-driven search landscape?

In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topical Trust Flow to tools like InLinks, the conversation dives into how structured data, internal linking, and topic hubs help machines truly understand your brand.

They explore the concept of a business’s “entity DNA,” the role of schema as a shared language across the web, and how to identify gaps between what your site says and what AI actually knows about you. The episode also tackles why many brands still miss the mark on building strong topic hubs—and what it takes to establish real credibility before even thinking about launching SEO tools.

A sharp, insight-packed discussion for anyone looking to stay relevant as search continues to evolve.

This is the 55th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Dixon Jones
• (02:56) The Genesis of Entity SEO: Being Scared of Bill Slawski
• (07:52) Digital DNA: Internal Linking as a Knowledge Graph
• (11:21) What SEOs Should Own in the Brand Conversation
• (16:17) Schema as a Thinking Tool, Not Just a Technical Signal
• (21:12) Measuring What AI Knows About You
• (24:45) Visibility Gap Analysis and Prompt Tracking
• (33:52) When AI Gets It Wrong: The Hidden Risk of Bad Training Data
• (35:54) The Maybelline Pattern: Why Even Big Brands Fail at Topical Hubs
• (38:25) Internal Linking Is Still the Most Underrated Weapon in SEO
• (41:41) Advice for the Next Generation of Tool Builders

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/rethinking-seo-structure-entities-internal-links-topic-hubs  

Where to find Dixon Jones

• LinkedIn: https://www.linkedin.com/in/dixonjones/ 
• X: https://x.com/Dixon_Jones 
• Website: https://dixonjones.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior?

In this episode of The Search Session, Gianluca Fiorelli sits down with Laura I. Abreu, an SEO and PPC specialist originally from Spain who focuses on lead generation and revenue growth. Together, they explore why modern marketing success relies less on purely technical tactics and more on authentic human connection, smart channel selection, and strong brand reputation.

Their conversation dives into the difficulty of measuring AI-driven visibility, the impact of Google’s evolving ad formats on traffic quality, and how businesses should choose the right platforms based on audience behavior and profitability. Laura also explains why simple, raw branded content is outperforming highly polished or AI-generated material, and why marketers need to adapt their tone and strategies to platform-specific user intent.

The episode also examines how brands can build a distinctive voice, avoid the pitfalls of overusing AI in content, and protect their online reputation in a world where AI models can surface old or negative information. It’s a practical discussion about what SEO, PPC, and brand strategy look like when authenticity and trust matter more than ever.

Enjoy the conversation and discover why the future of search may depend as much on human connection as on algorithms.

This is the 54th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Laura I. Abreu
• (01:44) The Profit-First Approach: Rethinking SEO Success Metrics
• (07:11) Balancing Traffic Volume and Quality in Paid Media Strategy
• (14:03) Embracing "Raw" Content: Why Human Connection Beats AI
• (18:16) New Media, New Rules: SEO in the Creator Era
• (20:54) Understanding User Behavior Across Platforms
• (25:08) Speaking the Customer’s Language Authentically
• (34:08) Modern Online Reputation Management and Digital PR
• (41:55) The Global Marketer: Lessons from Living on "Mars"

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/seo-ppc-authentic-brand-authority 

Where to find Laura I. Abreu

• LinkedIn: https://www.linkedin.com/in/laurainesabreu/ 
• X: https://x.com/Lauritaabreuu 
• Website: https://serpconf.com/vienna/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Curious how modern SaaS SEO goes beyond traffic and rankings? 

In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4. 

If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you.

This is the 53rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:55) Meet Our Guest: Bengü Sarıca Dinçer
• (03:25) KPIs for the Modern SaaS Funnel
• (13:53) Measuring the Value of Top-of-Funnel (TOFU) Content
• (17:02) The Hidden Conversion Power of Documentation Pages
• (22:13) Using AI as a Copilot, Not a Decision-Maker
• (28:35) Discovering New Channels: Is TikTok the Next SaaS Growth Lever?
• (33:06) Using Email Marketing to Test SEO
• (37:06) International SaaS Strategy: Revenue-Driven Localization
• (41:51) From Introvert to International Speaker

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era 

Where to find Bengü Sarıca Dinçer

• LinkedIn: https://www.linkedin.com/in/bengu-sarica-dincer/ 
• X: https://x.com/bngsrc 
• Website: https://designmodo.com 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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