The Second Layer

The Second Layer

By Belinda AramideBusinessEntrepreneurship
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The Second Layer episodes

  • 63. Advanced Sales Strategy - Selling to Corporate Clients

    In this episode, Belinda unravels the art of advanced sales strategy: dissecting the complexities of selling to corporate clients. From intricate decision-making processes to the dynamics of B2B sales, dive into a world where business sophistication meets strategic finesse.

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    In This Episode, You’ll Learn:

    1. All about focused industry selection: from niche markets to expanding to larger corporate clients.
    2. Diverse outreach tactics: including cold email outreach, leveraging warm introductions, and impactful content creation.
    3. Insights into crafting discovery calls that go beyond selling:focusing on understanding client needs and building trust.


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    Grab 5 of my high-converting DM outreach templates (for FREE) here.

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.


    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    28 min
  • 62. Effective Sales Strategy For Email DM Outreach Sales Calls and Presentations - Part 1: The Basics

    In this episode, Belinda unpacks the essentials of effective selling, covering the nuances of email and direct message communication, the art of discovery and sales calls, and the power of presentations and negotiations. 

    These valuable insights will help you elevate your sales game, whether you're engaging with corporate clients or navigating social media sales. Get ready for some expert tips to level up your sales game!

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    In This Episode, You’ll Learn:

    1. How to craft emails and direct messages that are not only concise but also captivating to ensure you grab your audience's attention effectively.
    2. The art of conducting discovery and sales calls that set the stage for success. Get ready to set clear agendas, ask the right questions, and decode your client's unique needs and decision-making process.
    3. How to become a master presenter. It's all about tailoring your pitch with details gathered from prior interactions. This showcases your attentiveness and proves that your solution perfectly aligns with your client's needs.


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    Grab 5 of my high-converting DM outreach templates (for FREE) here.

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    28 min
  • 61. 5 Ways to Position Your Business for Success In a Recession

    In this episode, Belinda shares five ways to navigate the shifting business landscape. From becoming the go-to expert for the entire process to building deep, trust-based relationships, she provides invaluable guidance for your success in these challenging times.

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    In This Episode, You’ll Learn:

    1. Strategies for adapting to changing business dynamics.
    2. The importance of building trust-based relationships.
    3. Ways to explore high-end markets and expand your business.

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.


    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    18 min
  • 60. 5 Mistakes I Made Once I Hit 6 Figures In My Business

    In this episode, Belinda reflects on her own journey and shares invaluable insights on the five critical mistakes she made as she crossed the six-figure milestone. These revelations will reshape your perspective on business success, ensuring you don't hit the same roadblocks on your path to financial growth.

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    In This Episode, You’ll Learn:

    1. The significance of setting audacious, long-term goals beyond reaching six figures in your business journey.
    2. How failing to pivot swiftly and decisively can hinder your growth and confuse your clients.
    3. The power of your mindset when it comes to viewing money and its impact on your business's expansion.
    4. Avoiding the trap of thinking that making more money will solve all your problems, and instead, focus on addressing underlying money mindset issues.
    5. The realization that working harder doesn't necessarily equate to working smarter, and the importance of maintaining momentum in your business even after hitting your initial revenue goals.

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    15 min
  • 59. 10 Sneaky Ways You’re Sabotaging Your Business Growth

    In this episode, Belinda reveals 10 sneaky business-sabotaging behaviors you may not have noticed you were doing. She gets into the impact of each and shares effective strategies to leverage their potential for your business's growth.

    Join her as she guides you through understanding, addressing, and integrating these behaviors into your entrepreneurial mindset, ultimately propelling your business to new heights.

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    In This Episode, You’ll Learn:

    1. 10 hidden business-sabotaging behaviors and their impact.
    2. How to transform self-sabotage into a catalyst for growth.
    3. Recognize the importance of celebrating achievements for business success.

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    23 min
  • 58. Lifetime Customer Value: The Key To Growth Beyond 6-Figures

    In this episode, Belinda takes a deep dive into ways to increase your lifetime customer value, the secret sauce for taking your business to the next level beyond those six figures.

    She goes into defining what it is and how to weave it into how you think about and grow your business.

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    In This Episode, You’ll Learn:

    1. The significance of lifetime customer value in growing your business beyond six figures.
    2. Practical strategies to increase the lifetime value of your customers.
    3. How to harness this concept to achieve financial success and thrive in a world of inflation.


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    Join the PIVOT waitlist now!

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

    ---

    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    12 min
  • 57. Should You Hire a Business Coach? 4 Questions to Ask Yourself

    In this episode, Belinda talks about the pivotal decision of whether or not to hire a business coach. With a candid and insightful discussion, she guides you through essential questions to help you navigate this critical choice for your entrepreneurial journey.

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    In This Episode, You’ll:

    • Reflect on whether hiring a business coach is the right fit for you and your business

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    12 min
  • 56. 3 Things You MUST Do in Order to Successfully PIVOT Your Business

    In this episode, Belinda talks about a pivotal moment that every entrepreneur faces at some point in their journey – the need to evolve their business. If you've ever found yourself at this stage, her insights and advice will be your compass to navigate the path of transformation.

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    In This Episode, You’ll Learn About:

    • The importance of clearly defining the reasons for a business pivot
    • How to create a compelling narrative around your business pivot to engage and connect with your audience
    • Strategies to generate both internal and external momentum during the transition

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    Resources

    DM templates (free download link!)

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

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    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co

    20 min
  • 55. 4 Must Haves For Building a Stable Business

    In this episode, Belinda explores a world where your entrepreneurial journey isn’t just about making as much money as possible, but rather the unwavering stability that ensures you can live life on your terms. Join us as we unravel the secrets of achieving business stability AND financial freedom.

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    In This Episode, You’ll Learn About:

    The importance of mindset in achieving business stability

    Understanding your target audience psychographically

    Selling and marketing

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

    ---

    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co.

    20 min
  • 54. August’s Monthly Reflection

    In this episode, Belinda reflects on a whirlwind month filled with unexpected challenges, personal growth, and business lessons learned. Discover how she navigated through setbacks, expanded her client relationships, and the three valuable lessons she shares to help you thrive in both your personal and professional life.

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    In This Episode, You’ll Learn About:

    Balancing Personal and Professional Life

    Setting and Adhering to Boundaries

    Confidence in Your Process

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    Listen to June’s reflection here:

    Listen on Spotify

    Listen on Amazon Music

    Listen on Apple Podcasts

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    Join the Claim Your Space email list to get a weekly(ish) email to help you get your mind right as an entrepreneur.

    ---

    If you enjoyed this episode, please leave a review wherever you’re listening, share it with a friend, &/or follow me on social: LinkedIn, Instagram, and Tik Tok.

    For more information about our education programs and resources for entrepreneurs visit: www.claimyourspace.co.

    16 min

About The Second Layer

From the publisher's feed

I am a smart-mouthed, heart-focused sales and business strategist with over 7 years of business coaching experience, on a mission to help entrepreneurs make better decisions that help fix the…