Introduction to Sales and Marketing 0:00

Understand the importance of sales and marketing in growing a cleaning business.

Recognize that success comes from learning through experience and overcoming challenges.

Skill Sets Required for Success 5:01

Courage to Commit:

Commit to marketing, coaching, and employee management.

Maintain daily commitment despite challenges.

Ability to Learn:

Acknowledge personal responsibility for business growth.

Be open to feedback and willing to adapt.

Conviction to Sell 9:28

Understand that selling is essential for business growth.

Focus on serving clients rather than just selling to them.

Self-Control to Follow the Plan 10:54

Stick to the established business plan even when faced with difficulties.

Ensure consistency in actions to achieve desired outcomes.

Understanding the Marketing Ratio 52:50

Calculate your marketing ratio:

Formula: Total Marketing Spend / Total New Sales Revenue.

Aim for a minimum ratio of 5:1 to market effectively for free.

Sales Call Framework 30:05

Opener: Introduce yourself and your company warmly.

Understand the Problem: Ask questions to identify the client's needs.

One-Time vs. Recurring: Determine if the client is looking for a one-time service or ongoing cleaning.

Identify the Avatar: Understand if the client has used cleaning services before.

Logistics and Pricing 39:18

Gather necessary logistics information (e.g., home size, pets).

Provide a clear quote based on the information gathered.

Closing the Sale 47:20

Present the recurring offer if applicable.

Schedule the cleaning appointment and set expectations.

Collecting Deposits and Cancellation Policy 49:22

Collect a non-refundable deposit to secure the booking.

Clearly communicate the cancellation policy to the client.

Always prioritize the client's needs over your own sales goals.

Avoid rushing through the sales process; take the time to listen and understand the client.

Practice your sales script regularly to improve confidence and delivery.

Use a CRM to track client interactions and preferences for better service.

Continuously seek feedback from clients to refine your approach.