The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance inside Wayfair as its Senior Content Strategy Manager for Content Operations & Governance. In this episode, she shares what content governance means to her and how it plays out in practice in a large organization like Wayfair. She also talks about the content audit process, how it should be carried out, and why it is essential to content governance. If you have an idea of the sheer volume of content Megan deals with in the day-to-day, you would appreciate the true value of the governance program she describes in this interview. Join in and learn how you can possibly apply this mechanism in your organization’s own content marketing strategy!

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