I Love Annuities

The Secret to Spending Without Fear in Retirement - Understanding Behaviorial DNA with Hugh Massie


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Are your money habits helping or hurting your retirement? In this episode of the I Love Annuities Podcast, Jeremiah Konger and Zachary Van Es sit down with Hugh Massie, founder of DNA Behavior, to uncover how your behavioral DNA shapes your financial decisions — and why understanding your money wiring is the missing link in smarter retirement planning.We explore how behavioral psychology, money habits, and financial DNA directly impact retirement income strategies, spending confidence, and long-term security. You’ll learn how loss aversion, present bias, and spending anxiety show up in retirement — and how tools like annuities, guaranteed lifetime income, and protected retirement strategies can calm the behavioral traps that cause retirees to overspend, underspend, or freeze when it matters most.If you’re nearing retirement, already retired, or simply want to understand how your unique financial DNA impacts money decisions, this episode is packed with insights. From the science of behavioral finance to the peace of mind offered by annuities and lifetime income, Hugh Massie reveals how aligning your behavior with your plan leads to a more confident, worry-free retirement.👉 Subscribe for more episodes where we break down annuities, retirement planning, behavioral psychology, lifetime income strategies, and guaranteed income solutions.⏱️ Timestamps00:00 – Intro: Why behavior drives retirement success05:00 – Meet Hugh Massie & DNA Behavior10:00 – Behavioral DNA explained: natural vs learned money habits18:00 – Retirement pitfalls: loss aversion, fear, and spending anxiety28:00 – How annuities and lifetime income protect against behavioral traps36:00 – Key takeaways for retirees & couples39:00 – Closing thoughts + CTA🔗 Resources & LinksLearn more about Hugh Massie: dnabehavior.comSchedule Free Annuity Discovery Meeting:https://annuityassociation.chilipiper.com/concierge-router/link/annuity-association-1st-appointment-routing?utm_source=youtubeSubscribe for future episodes of I Love Annuities Podcast

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I Love AnnuitiesBy Jeremiah Konger

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