Scott Conary leader of Carborro Coffee Roasters considers the pursuit of quality as the ultimate answer to all business questions. This episode is chock full of coffee cherries pun intended. Learn how to roast coffee and what makes some roasters elite. In this episode:

• The World coffee championships
• The Cup Of Excellence
• Cupping
• Coffee fitness program
• Does coffee come from a bean or a seed?

On the mic this week: @trujillo.media @weisswine

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The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

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