The Self Styled Podcast

In today’s episode, I’m covering everything you need to know to plan photos for your book.  Writing a book is a big deal so don’t save planning your author photos until  the last minute.  Your author photos will be used in the marketing and promotion of your book for years to come and, if done well, can help make you and your brand unforgettable. In this episode, you’ll learn:

• The two types of photos you’ll need to promote and market your book
• When you should hire a photographer and why booking before other experts are hired can result in wasted money and time
• What to look for when picking a photographer for your author photos
•  What to ask your photographer for to ensure you get the most flattering photos  
• Tips for picking clothes that  flatter your body in your author photos

Join the Waitlist for the March Style Your Brand Workshop here: https://bit.ly/3qoVuw4

Learn more about the Style your Brand Workshop: https://nicoleotchy.com/online-course

CONNECT WITH NICOLE:

Email: [email protected]

Instagram: @nicoleotchy

In today’s episode of the podcast, I’m sharing why a thorough and effective closet edit is important if you are planning on stepping into your visibility in the new year.  Closet edits are the kind of thing that we often have great intentions for but never complete. Having a well-edited closet is a critical part of your visibility strategy because opportunities don’t wait for you to have the perfect outfit in your closet. When you’re deep in the work of growing your brand and business,  it’s natural to leave your outfit last. Having options that make you feel amazing ready to go makes saying yes to opportunities so much easier and editing your closet is the first step to getting there. Tune to to hear:

• The exact step-by-step process I’ve used for over 10 years when editing clients closets
• Why my specific order when editing is critical to making sure you don’t have gaps in your wardrobe that make it frustrating to create full looks
• Why your not done with your closet edit when you finish sorting your clothes and why this final step is the key to being well dressed
• The tips + tricks you can implement to automate caring for your wardrobe (or at least make it a lot easier)

CONNECT WITH NICOLE:

Email: [email protected]

Instagram: @nicoleotchy

Website: nicoleotchy.com

In today’s episode of the podcast, I want to introduce you to a concept called the Thrive List. The concept of a Thrive List was created by my former business coach, Tara Newman, to “focus on the items and experiences in your life that help you thrive and make you grow”. Learn how to create your 2021 Style Thrive List so you can use your wardrobe to make you feel your best no matter what 2021 throws at you. Grab some paper and a pen and tune in to hear the eight questions you can answer to help you create your own style thrive list to set yourself up for style success in 2021.

Link to Tara’s article in Money: https://money.com/how-to-create-thrive-list/

Episode 11 with Tara: https://nicoleotchy.com/2020/05/14/episode-11-using-your-wardrobe-to-solidify-your-personal-brand-with-tara-newman/

CONNECT WITH NICOLE:

Email: [email protected]

Instagram: @nicoleotchy

In today’s episode, I’m chatting with Dr. Agnes Wainman. Agnes is a clinical psychologist and founder of London Psychological Services. She helps people who suffer from Expectation Discrepancy Syndrome, a common condition where there is a distressing gap between expectations and reality.  Her approach is to Screw Expectations and create a life on your own terms. Listen in as we discuss: 

• The problem with the definition of self-care society has thrust upon us
• How Agnes’s views on self-care have shifted since her blog post on the topic went viral 
• The expectations placed on women to ensure they can’t win 
• If working on ourselves was enough we wouldn’t need self-help anymore. Agnes shares what she thinks we need instead
• The ways that perfectionism and the persona of being a “hot mess” are keeping women from true connection and happiness
• How and why Agnes is showing women to screw expectations 

Agnes’s blog on The Problem with Self-Care: https://www.screwexpectations.com/news/the-problems-with-self-care

Join Agnes’s mailing list to get updates on her book here: www.screwexpectations.com

In today’s episode, I’m sharing four lessons from my recent business rebrand. Business rebrands and wardrobe makeovers have a lot in common but the connection might not seem clear at first. Sometimes the best thing we can do for ourselves, our business, and our brand is to leap before we think we’re ready and make an investment. 

How do you accurately assess if it’s the right time to make a big change in your branding if it’s a  bit of a financial stretch?  I’m sharing the four things to keep in mind before you make an investment and how to know when leaping before you're ready-- whether it’s a website rebrand or whole new wardrobe-- is worth it. Tune in as I share more about:

• What to ask to evaluate whether you’ve outgrown your existing personal style/ branding or you’re trying to fix a different problem
• How to find and invite the right experts  into your rebranding process
• Why it’s critical to incorporate new systems into your new branding or wardrobe so you maintain your investment
• What your new branding, wardrobe or website must have to ensure that your investment has longevity 

Want to work with the amazing team who helped make my rebrand a reality? Connect with them below:  

Oh Sierra (Design Agency): https://ohsierra.ca/

Erika Holmes (Copywriter): https://www.erikaholmes.com/

Brand photos by Jessie Wyman: https://jessiewymanphotography.com/

In today’s episode, I’m chatting with publicist, Cher Hale. Cher is the principle and CEO of Ginkgo Public Relations, a PR firm dedicated to helping underrepresented and marginalized voices take back their narrative. Cher helps book authors, expert entrepreneurs, and socially conscious  brands book podcast interviews, television sorts and magazine placements to further their reach and impact. With nine years of PR and marketing experience under her belt, Cher shares practical tips on stepping into your visibility and getting clear on what  PR can do for your business. Listen in as we discuss: 

• How Cher maintains her signature positivity and authenticity both in her networking relationships and when cold pitching media outlets
• The very intimate reason Cher decided to pivot the mission of her PR firm
• The small but effective steps Cher took to embraced her own visibility 
• What kind of expectations you should (and shouldn’t have) have for PR in your business
• The #1 thing you need to have in place before you invest in PR 
• Why Cher highly recommends entrepreneurs take charge of their own PR when they’re just getting started 
• How to reframe rejection to increased your resilience 

CONNECT WITH CHER:

Website: https://ginkgopr.com/

Join Cher's email list to get more PR tips:https://ginkgopr.com/subscribe

Instagram: https://www.instagram.com/ginkgopublicrelations/

CONNECT WITH NICOLE:

Website: https://www.nicoleotchy.com

Email: [email protected]

Instagram: https://www.instagram.com/nicoleotchy/

In today's episode, I’m covering how to  prepare for a branding photo shoot. Branding photo shoots are a critical piece of your marketing strategy if you’re an entrepreneur or a personal brand. They're an investment in your business so they should be planned for with care. All too often I hear women say they left the preparation for their shoots to the last minute and ended up with photos they were less than in love with. Tune in to hear my more on these five tips for preparing for your photo shoot:

• Tip 1: Give yourself more time than you think you need to plan
• Tip 2: Find your outfit color scheme and what you need to think about when picking colors
• Tip 3: Identify the contexts that these photos will be used in to plan the formality of your looks
• Tip 4: Have a content plan so your photos make sense with your messaging
• Tip 5: Learn why it’s important to plan at least one look that helps you live into the future of your brand 

In today’s episode, I’m talking with business coach, Hanneke Antonelli about some very juicy topics. Hanneke is an award-winning and certified coach with over 15 years of international business experience. She has personally built two award-winning businesses in the last ten years. With so much  business experience under her belt, I wanted to have Hanneke on the show to talk about how women view money and investing in themselves as she has played an important role in transforming how I think about money in my own life and business. Listen in as we discuss: 

• The biggest money blocks she sees in women when it comes to investing in themselves
• What gets in the way of many women asking for help when it comes to money and business (and personal style)
• How to stop fearing feeling vulnerable when it comes to consulting experts to expand your financial literacy and business growth
• The most important thing you need to do as a business owner if you want to hire a team
• What it means to fail forward and how important it is to normalize “failing” when you’re running a business
• The mindset shift Hanneke thinks we should all make around the concept of “charging what your worth”

Grab a chapter from Hanneke’s upcoming book, The Uplevel Project here: downloadchapter11.com

CONNECT WITH HANNEKE:

Website: https://hannekeantonelli.com/

Instagram: https://www.instagram.com/hannekeantonelli

CONNECT WITH ME:

Website: https://www.nicoleotchy.com

Instagram: https://www.instagram.com/nicoleotchy/

Email: [email protected]

In today’s episode, I’m covering  one of my favorite topics: how you can use your style as a form of nonverbal communication to make your personal brand more memorable.  

While political style may seem boring, speech writing teams and political advisors actually spend a significant amount of time looking at style as part of their overall communication plan. In light of that, I’m sharing three examples of what women in politics wore this year with you to illustrate how your clothes impact your non-verbal communication. Listen in to hear how you can use use your personal style to create a more memorable personal brand by learning:

• How Ruth Badder Ginsberg’s collar made her memorable, and eventually iconic, by using an accessory as a visual reminder of how significant it was that she was a woman on the Supreme Court. Find out how you can use accessories like she did to help your audience connect more deeply with you and your message.

• How Melania Trump’s outfit at the Republican National Convention this year was an example of how your personal style can overshadow your message if what you wear and what you say are not aligned (and how you can avoid doing this at your next talk or presentation)

• How Kamala Harris' decision to wear head-to-toe purple at the Democratic National Convention served to reinforce her identity and remind viewers that not all women were grated the right to vote in the U.S. on the 100th anniversary of the women's suffrage movement. Gain some tips on how you can use color to reinforce your personal brand and deepen the impact of your message without saying a word.

CONNECT WITH ME:

Website: https://www.nicoleotchy.com

Instagram: https://www.instagram.com/nicoleotchy/

Email: [email protected]

Today on the podcast I’m taking a deeper look into why the phrase  “When you look good, you feel good” isn't always true.

You’ve probably had the experience of shopping for an outfit you thought looked amazing on you in the store but when you wore it out in the world, it didn't feel right. Or, maybe you bought an outfit you saw on someone else and loved but when you wore it, you didn’t feel like yourself. Why does this happen to us? I’m answering that very question today.

Tune in to hear how I figured out what the key differentiating factor is between clients who have great outfits vs. those who have a recognizable signature style. The most fascinating part of it all? The critical ingredient for cultivating a signature style is absolutely free.

Want to join me for my next round of the Style Your Brand Workshop mentioned in this episode? Doors close on October 23rd so grab your spots here: https://nicoleotchy.com/online-course

CONNECT WITH ME:

Website: https://www.nicoleotchy.com

Instagram: https://www.instagram.com/nicoleotchy/

Email: [email protected]