People can't buy what they don't know exists! Part of running a successful, profitable business is focusing on a visibility strategy. This is your plan of the various ways you're going to get visible so people can learn about you and what you offer. One thing people often get wrong though is trying to be visible in too many places all at once when they are starting out. Pick one or two things and practice it consistently for awhile to see the results. Then you can start adding in new visibility avenues.

Figuring out how to price your offerings can feel like a nightmare. You want to make money, but how do you "get paid your worth" and also have prices you're not scared to talk about? 

On this episode I give you some insight into how I look at pricing, and why I'm not a big believer in the advice: "Just raise your prices!"

So if you feel nervous about undercharging, overcharging, or you don't even know where to begin, give this episode a listen.

Are you holding yourself back from higher income levels because you’re afraid of hearing “no” when talking to potential clients? If so, you aren’t the only one!

The reality is…objections will come up. Many people will say “no.” But this doesn’t mean you suck and your business is terrible. While there are ways to have better sales conversations, knowing how to handle objections is a crucial selling skill.

This episodes goes into why people say “no” and what you can do to save some o

I love working, but I hate hustling! Luckily you don’t need to work 80-hour weeks to succeed in your business.

With a little strategic planning that takes into account BOTH your goals AND the structure of your life, you can grow without the boom-and-bust cycle that comes from intense hustle and burnout.

Tune in to hear how I do quarterly planning in my own business, and with my clients.

If you want to sustain your business for the long-term, you have to be able to take time off to rest and enjoy the other parts of your life. If work always comes first, you'll eventually burn out. Whether you want to take vacations or just have time to unplug, the keys to doing it without hurting your business are to eliminate, automate, and delegate. Tune in to learn how to do all three so you can enjoy some guilt-free time off.

The LGBTQ+ community has over a trillion dollars in buying power, and will rely on word-of-mouth and brand perception for many of their spending decisions. It's not enough to slap a rainbow on your site during Pride month to show you're a welcoming business. Guest Mason Aid shares some simple and specific ways that you can show potential clients you're inclusive of members in the LGBTQ+ community. Worried about "getting it wrong?" We cover ways that some brands get it wrong, and what to do when you slip u

We've heard the saying, "The fortune's in the follow up." But what does good follow up look like? And how can you do it without being pushy and annoying? 

Follow up doesn't have to be complicated, but you could be missing out on potential revenue by not having a system in place. 

In this episode I explain why follow up is so crucial, some examples of good follow up systems, and why when it's done properly, it's not annoying at all!

When you start a business it’s easy to assume that because you love what you’re selling, that everyone in your life will love it too!

Some might be thrilled to pay you for it. But the reality is that your friends and family might not be the right audience for what you’re offering.

The sooner we can change our mindset around where and how to get clients, the better off we will be. Especially in the long run! And if it happens that friends or family do become clients, all the better!

Because I preach a lot about showing up as yourself in business to attract clients that you’ll love working with, I’m going to practice what I preach.

Although I’ve always had a lot of queer friends, and straight friends that are open-minded, it took the courage of a new-to-me-friend coming out in order for me to publicly come out in 2018. Courage is contagious!

At the end of the day I only want clients who are jazzed about working with me, and that starts with them knowing who I truly am.

Bro-marketing has less to do with gender, and more to do with an attitude about business. It’s the mentality that says you should wake up early and go to bed late if you want to succeed. It tells you to forego everything that brings you joy if you want to be worthy of making money. It says that you can only earn enjoyment from your business when you reach a certain point, and along the way should be nothing but “hustle.” And it encourages business owners to sell in a very pushy and aggressive way.