Sales isn’t just about hitting targets -it’s about becoming sales fit. 

In this episode of The Sell, I break down how developing the right mindset and daily habits can transform your sales career.

What You’ll Learn:
・The Levels of Competence and how to move from beginner to expert effortlessly.
・The three key sales actions that will keep your pipeline strong.
・How to overcome fear, build confidence, and create real connections.
・The power of storytelling in sales - and how to use it to engage prospects.
・Why LinkedIn is a game-changer for generating leads and building relationships.

Ready to level up your sales game? Let’s dive in!

This week, we have Walter Crosby.

I had such a good time talking to Walter.

He has more experience than me and his way of thinking about sales is so good.

He started doing 400 cold calls a day.

Now he teaches CEOs and sales leaders how to do it right.

If you’re wondering what the magic source of sales is, Walter gets pretty close to answering that.

Such a thoughtful, grounded conversation. I think you’ll really enjoy it.

This week’s episode is with Annabelle Lin.

She’s worked at some of the biggest companies: Citi, Google and now runs her own startup.

She started in marketing, but learned pretty quickly that sales was her thing.

If you’re looking to get better at sales, start in sales, or just want some sales tips, Annabelle is your person!

I think you’ll really enjoy this one.

This week's episode is a special one. 

If you regard just me and no guest special, then it's a special one. I write sales poetry. Yep, I know it's weird, but I do. 

And I turn it into newsletters every week. 

This podcast episode is me reading a selection of that poetry to you. 

The idea is to give you some thoughts around sales, show how amazing sales can be, and hopefully shows you how much I love sales. 

I really hope you enjoy it.

I met Freddie,  two years ago, since then, we've done so much sales together. Although we work for our own individual firms, we often collaborate and get on calls where we both sell together, we push each other, we laugh, we chat. Real old-school stuff. 

Freddie at 20 has already launched his own business, raised capital for it, he's absolutely doing an amazing job growing sales there. I think Freddie's going to continue to grow into one of the best salespeople of our generation.

In this 2-hour conversation, there is some absolute gold. I really hope you enjoy it.

This week on the show we have Priya Malani. 

Such a great conversation. She spent 10 years building her start up. 

She's had to sell the idea, sell the product and she really has built something that now is going to stand the test of time. 

The word that describes Priya is resilient. 

Such a great story. 

I hope you all enjoy it. 

Today on The Sell, we have Chris Atwell. 

What a guy. 

He now teaches the mindset of sales. 

He has learnt that from his incredible life, from being in the Canadian military, to moving house 27 times, to being a legitimate rap star, to getting rhabdo, which any of you endurance people will know. 

He took the decision that he'll take everything he learnt and teach Sales reps. 

How to build resilience and mindset. Such a great conversation. 

I know you're gonna love it. 

The one, the only Chris Atwell.

This week's episode is with James Spurway. 

This was such a magical conversation. 

I've known James for 10 years. 

He has been through one hell of a life, from growing up on a farm without electricity to making it in the world of finance to almost dying with a heart attack to investing in 75 startups. 

If you want to know how to be a founder, how to sell, how to storytell, and more importantly, how to manage a business, this one is for you. 

The one, the only, James Spurway!

This week’s episode is a dear friend of mine, Johan Tellvik. 

I worked with him back in the ‘90s. He was the brains at a brokerage I worked at. 

We recently reconnected and have been chatting about the data of sales. 

He has many interesting thoughts on how to use data to boost sales. 

Well worth a listen! 

I hope you enjoy it!

This week's episode of The Sell is something different.

We’ve got a bunch of guests lined up, but there’s a topic that keeps coming up, and I wanted to take it on myself.

In this episode, I’m diving into the single most important part of sales—specifically for B2B tech companies.

Introducing: The Secret of Sales Maths.

I hope you enjoy!