The Sell

Ned sits back down with Dani Galarza — Momentum Activator, strategic advisor, and founder of Momentum by DG — for a candid conversation about what it actually takes to get moving on the things that matter. Ned and Dani go way back. They built Wealth Tech Unwrapped and Bambu TV together, learning hard lessons about content, consistency, and showing up before you feel ready. In this episode they dig into that history, talk honestly about entrepreneurship, and unpack why momentum — not motivation — is the thing that actually changes your trajectory. If you've got an idea you keep putting off, or you're in the thick of building something and it feels messy — this one's for you. WHAT WE COVER Dani's journey — from backpacking to co-building Bambu TV, to launching Momentum by DG and helping high-performers bring their ideas to life in Barcelona and beyond. How Wealth Tech Unwrapped really started — the unglamorous version. What it was like building a niche fintech content brand from scratch, and what they'd do differently. From podcast to brand — the shift from just recording episodes to building something with real reach, and why most people get stuck at the first step. Authenticity vs. value in content — Dani challenges the idea that you have to pick one. Why the best B2B content is both high quality and consistent, and how to stop overthinking it. The reality of entrepreneurship — what nobody tells you, and why the people who make it aren't smarter, they just stopped waiting for the right moment. Overcoming the excuses — the specific stories we tell ourselves to delay starting, and how to spot them faster. What a Momentum Activator actually does — Dani explains her work helping experienced professionals move from idea to action. KEY TAKEAWAYS - Embarrassment is part of the process. The people who grow fastest stopped being precious about looking like a beginner. - Quality AND quantity both matter in B2B content. Choosing one is an excuse. - Authentic storytelling is a skill, not a personality trait — it can be built. - Momentum doesn't come from motivation. It comes from making the first honest move. - Most people already know what they need to do. The gap isn't information — it's the decision to start. ABOUT DANI GALARZA Daniela Galarza is a Momentum Activator and strategic advisor based in Barcelona. For nine years she helped companies build brands and launch products. Now she works with high-performers who have something they want to build — and helps them actually build it. Connect with Dani: linkedin.com/in/daniela-galarza

Access is one of the hardest problems in sales.

In this episode, Andrew Kaufman shares how his experience in trading floors and fintech led him to build Time to Give Network, a platform that connects professionals through charitable giving.

A new way to create value, build relationships, and open doors that cold emails often can’t.

Enjoy this episode with Andrew Kauffman.

This week on The Sell, we have Natalia,

someone I’ve known for a couple of years through The Sales Movement.

24 years at Intel.
From retail sales in Moscow… to closing high eight-figure enterprise deals with HSBC.

We talked enterprise strategy, reading investor reports to sell smarter, and what it feels like to walk away after a quarter of a century.

Now she’s building a fractional career and cycling 1,000km across Cambodia to raise money for education.

She can sell $10 to a taxi driver.
She can sell eight figures to a bank.

You’re going to enjoy this one. 

This week on The Sell, we had Aiden Brannigan.

He’s 25. Makes his living creating funny content for B2B tech brands. Memes. Virality. Attention.

When I first found him on LinkedIn, I thought we’d just talk about how to make funny posts.

Wrong.

This guy is seriously thoughtful about marketing psychology. About why brands can’t be boring anymore. About how the differentiator isn’t the product — it’s how people feel about you.

His company is called No Boring Brands. And after this chat, you’ll understand why.

He’s a creator. A marketer. A sales guy. And he’s building something big.

And even better — his dad has sold over $50 million of yearbooks in his lifetime. Sales clearly runs in the family.

Funny content. Serious business.

You’re going to love this one.

Enjoy Aiden Brannigan.

Sometimes you meet someone on LinkedIn, become genuine friends, talk for years… and then realize you’ve never actually met in real life. That’s exactly the case with Aram Mughalyan and me.

We first connected through a shared love of running, resilience through injury, and a lot of back-and-forth conversations over the years. What makes this episode especially fun is that I’ve been very open about my skepticism of crypto, and Aram has patiently (and intelligently) helped me see how the space has evolved.

In this conversation, we dig into how Web3 and crypto are moving from “degen culture” toward institutional adoption, why storytelling matters more than technology, and how LinkedIn has become one of the most powerful platforms for building real business in B2B. Aram shares how he intentionally chose LinkedIn over X, how he reframed the crypto narrative to speak the language of institutions, and why authenticity, not hype, is what actually converts.

We also get into content, sales, mindset shifts, and why it’s far less cringe to share your thinking publicly than to spam cold DMs.

This was one of those conversations that feels like a masterclass wrapped in a friendly catch-up. I think you’ll enjoy it as much as I did.

Tune in and let me know what resonated.

This week on The Sell, we’ve got James Barker.

If you’re on LinkedIn and in sales, you’ve probably seen his stuff—he’s the fintech sales guy, and he says it like it is.

We talked about founder-led sales, AI, cold calling, hiring, content, personal brand, and why most CRMs are broken.

And yes, we may have invented two new companies live on the call.

If you’re in B2B and want to sell better, this is a must-listen.

Enjoy the one and only James Barker.

This week we have Ted Merz on The Sell.

Over 30 years at Bloomberg. Now telling stories in a whole new way on LinkedIn, through video, and with a voice that’s as clear as ever.

This was such a good conversation.

We talked about visibility, storytelling, the future of CEOs as creators, and why holding a camera up might be one of the most valuable skills in business today.

Ted calls it “committing journalism in the wild.”

You’ll love this one.

Ted Merz, everybody.

This week, we have Mathew Ward on the show.

I really enjoyed chatting with him, and here’s why.

He’s been through it all.

From cold selling at the start, to building startups in Japan, to selling companies.

This is the kind of founder story I love.
Wins, losses, exits, and the lessons that come with it.

You’re really gonna enjoy this one.

Enjoy Matt Ward.

This week we have Sam Baisla on the podcast.

We’d never spoken before, just LinkedIn friends, but wow!

We only had half an hour, but it was unbelievable.

Sam’s trained hundreds of thousands of sales reps. 5,000 at once.

The way he thinks about sales is beautiful.

That’s why I love sales so much. There’s so many ways to see it.

You’re gonna adore this.

Half an hour of pure sales genius.

Get at it.

Sales is hard work - it's relentless. 

If you're not careful, it can get a bit much. 

Love this conversation with Liz Bradford. 

She's been there, she's burned out, she's understood what it means to be an incredible high-level. 

This show, she'll talk to you about the signs that come when you're doing too much, what to do, and how she's worked it through for herself and her clients. 

I love sales. I love doing as much as I can. 

But we also have to be realistic with ourselves. It's such a good conversation on how to balance it all together. 

Enjoy with Liz Bradford!