The Sell Your Service Show

In this episode, I'm going to take you through my Facebook ads pricing formula and five tips on how to decide what you should charge customers for Facebook advertising.

 

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It's far easier for us to continue to have a conversation with someone and frankly, sell to someone who has expressed interest. If we look at the pages or the content that they've already seen, that is expressing an interest in a particular topic, potentially even a product or a sale. Just because someone says no doesn't mean they're saying no forever.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

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The first thing we need to do is to identify the leak. Where are people falling out? If we think of our funnel as a physical funnel and it had holes within it, as we pull water into the top of the funnel, if we had holes, water would pour out, it would fall out.

It's more important to us to plug those leaks and that's what we call closing the loop with things like remarketing and activities like remarketing, rather than just trying to fill up with more water. We need to be able to identify where people are falling out of the process.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

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In this episode, we're going to talk about a concept called closing the loops.

We all deal with funnels or some kind of like series of conversions and a lot of the time we think that we have to go after a particular conversion and then go after the conversion beforehand. I believe that we have a real opportunity to very cost-effectively and profitably do something called closing the loop.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

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I put a post out asking people to send me some questions. I've been getting quite a lot of questions via email, social media messages like forums so I figured I'd try and round them up and we're just going to go through them.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

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It's my first day back to rehab and I've still got a pretty gnarly scar.

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

In this episode, I'm going to go over in real-time how to find leads for your business and the exact process that you can follow along with.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

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⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* Choose a niche and define what we want as a lead    * You need more contacts (name, email maybe phone number)    * Indicators of interest i.e. what problem they want solving    * within a specific niche* Two types of lead gen - front load and scale or constant outreach    * front load - squeeze page, ads, content.    * Scalable but can take a while to really take off    * constant outreach - dialling, emailing, networking and calling in favours    * hard work, grind but faster results* Research events, groups, forums, sites, channels and platforms    * agent.growthtools.com (http://agent.growthtools.com/)    * Facebook    * LinkedIn    * Network    * Forums    * Websites    * YouTube* Create a hit list    * Who do you want to work with?    * What do those companies look like and where do they hang out?    * Who do they currently buy from?    * What are their biggest problems* don't sell strategy, sell a future    * The complete formula for doubling sales conversion rates with your current website    * How to add $100K to your sales in 3 months    * Exactly how many times a week you should email your list    * Stop selling online - it’s killing your business. Do this instead    * The weird 6A framework for selling 5 figure projects to clients (even if you have zero experience)

In this episode, I'm going to talk through how you can generate brand new, completely from scratch leads for your marketing funnel business.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

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Cliff Notes: * What do you want from a lead    * Contact information    * indicator of interest* create a target hitlist    * who would you want to work with?    * A list of awesome potential customers    * 20-30 ideal clients* research events, groups, forums, sites, podcasts, channels and profile    * where do they go? People on your hitlist    * sales is more about stalking, not talking    * do deeeeeeep research on your market and understand what their problems are* research audiences interests on Facebook    * use sudiencer.io (http://sudiencer.io/​) to create potential targets    * combine with a message about what problems you can fix* tell other people who you work with    * Does your grandmother know who you work with?    * Tell anyone and everyone WHO you work with, not what you do

If you have ever wanted to scale your sales process, or if you're wanting to sell more marketing funnels, or maybe you're looking to improve your sales process and you want to see if webinars are the right sales process for you, in this episode, I'm going to share with you on how to use webinars to sell your marketing funnels to your clients that I've used and I've learned the hard way.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* Get the call to action right    * Make the call to action extremely simple    * Write out the CTA first    * Have a CTA page* Expect a 1% conversion rate    * You need around 100 people on a call to get 1 sale    * Or 10 calls with 10 people    * You can double or even 5x with....* Fortune is in the follow up    * You’ve got their contact information    * Email follow up for a few days after the call    * Get people who took action or almost took action on another one to one call* Keep the webinar specific    * Solve a specific problem    * Make the “sell” a faster and easier solution to that problem    * “3 steps to converting more free traffic on your website”* Use this basic funnel outline    * Squeeze page    * webinar    * CTA    * follow up

Maybe you're not selling the number of funnels that you want, maybe the frequency isn't right like the number of sales you make per year or per month, maybe you want to increase your prices, maybe you feel your closing rate is a bit low.

If you're looking to fix your sales process and one killer reason that could shake up your entire business strategy, in this episode, I'm going to share with you a number of reasons why you're struggling to sell marketing funnels.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* trying to sell too much    * overwhelming the customer with information and advice    * we buy specific solutions to specific problems    * get specific about the problem you solve* not following up    * it takes 5-8 interactions to make a sale    * pitch and ditch doesn’t work    * emails, calls, meetings, content, texts    * make more offers - we can still help!* weak pitch    * don’t start with what (funnels) rather than who (niche)    * spend more time on their problems, rather than your solution    * ask more questions and qualify    * give a hyper-specific call to action* focused on pricing    * boiling down the offer to price* don't want to make a sale    * fear of success drives us to avoid sales    * don’t want to do the work    * don’t want that customer