The Sell Your Service Show

In this episode, we're going to look at five of the best marketing funnel examples that I think are out there for you to copy on the internet. If you're looking to start building better funnels, or maybe you're looking for some inspiration for your own funnels or for your customer's funnels, what I'm going to do is show you what I think of the best five marketing funnel examples available out there that you can copy for your funnels.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

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⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* Miles Beckler    * https://www.milesbeckler.com/pages/fr...​* Josh Bridges    * https://www.youtube.com/watch?v=WWjj6...​* Sell Your Service    * * Frank Kern    * https://frankkern.com/5-day-challenge...​* Digital Marketer    * https://www.digitalmarketer.com/

In this video, I'm going to talk about five reasons that I find most marketing funnels suck and don't convert.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:

* Your initial optin is too complex    * Trying to give too much away    * Offering too much to do     * Solve something in 15 minutes    * Templates work better than “the entire book”* Favouring "design" over simplicity    * Beautiful pages, stunning images, lots of clever text    * 2 lines        * Headline        * Call to action    * Remove remove remove    * Cut in half and half again    * My template that I use over and over (40-60%)* Not rewarding motivated buyers    * If someone takes action, there’s a small chance they’ll take another action    * Funnels are upsell machines    * Yes 99% won’t but that 1% that do are where you make bank    * Biggest sin - optin pages or lead magnets with no thank you page and offer    * Offer a product to help further!* The offer is too weak or complex    * You can only sell what people want    * Stop thinking your product is “sooooo good”    * What is the absolute fundamental core kernel of what you’re selling    * If you can’t sum it up in a title, it will not sell    * Sell the problem that you solve    * Would this person have an epiphany if they saw this title?* You're focusing on the wrong metric    * Story about generating leads    * Complained about no sales    * All our funnels were focused on leads    * Therefor sales and conversions dropped off    * I never decided what “good” for leads was    * So I was always chasing more

In this episode, I'm going to talk about how to sell a "Miles Beckler" style ATM funnel. If you're looking to sell the specific funnel that Miles has made very, very popular, which is the Audience, Trust, Monetization based funnel, I'm going to go over how you can sell that to your customers and deliver a really effective ATM funnel to them.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* Rule #1 of selling funnels: don't talk about funnels    * You’ve seen this amazing conversion tactic    * You’re excited - your customers are not    * Talk about them    * Emotion and excitement can easily overshadow what the benefits are* Sell the problem they have    * Sell futures not features    * What is the problem or top 3 problems they have?    * Ad costs being too high    * Not enough ads converting into sales    * Not enough leads converting into sales    * Struggle to scale the business    * Leads take too long to convert into a sale* Not everyone will benefit from an ATM funnel    * Proven product    * Proven conversions into an optin    * $2000 ad testing budget

In this episode, I'm going to talk about how to build marketing funnels for your specific type of customer so if you think that your customers and your niche are very specific and unique, I'm going to show you how to build marketing funnels that are specific to that niche as requirements that I've learned from scratch.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

Cliff Notes: * Do your research    * Events, groups, forums, magazines    * Don’t tell me “I’ve tried research and it isn’t out there”    * Try harder - there is always research    * Find out what they struggle with in their industry    * Speaking event agendas are sales letters* Have conversations    * Ask them what they need    * Ask their suppliers    * What is that industries top problem?    * How are other people serving them?* It's not just leads    * Not all businesses want or needs leads    * Offer something beyond leads    * Either offer something that more leads will get them    * Or offer something bigger/better than just leads* Ease them into it    * Don’t build a complex funnel yet    * Grow into the funnels* APEX model    * CC/CP    * CC/NP    * CP/NC    * NC/NP

If you're looking to attract more leads and sales to your funnel agency, or if you're looking to be more effective with your time management and productivity, in this episode, I want to talk about how to build a marketing funnel, that's going to drive leads and sales for your marketing agency, that I've learned the hard way.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* Don't worry about traffic    * you can get traffic easy    * focus on leads and appointments* Have a free offer    * Something specific    * Solve a problem in 15 minutes    * Specific lead magnet* Have a checkout page    * Can people pay you online?    * Even without a “product”    * Make it easy to take money    * Ideally have a checkout for all services and products* Collect leads from all traffic with popups    * Offer the simple optin    * Use a popup and test offers    * Get over yourself and use them* Example page and funnel    * Whiteboard funnel

Could you hire a VA to do your marketing for you? It's a question I'm often asked and in this episode, I'm going to talk about how you can hire a VA to do your marketing for you and potentially even building your marketing funnels for you.

I want to talk about relinquishing control and gaining trust from people because it's a lot of responsibility to put on someone's shoulders and how to hire people to do your marketing for you that I've learned the hard way.

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

Cliff Notes:* Could a brand new hire build an entire funnel from scratch? Probably not    * Unless you’re willing to pay big bucks    * Take time to train people up    * “What if they leave me?”    * Most people won’t - some will, that’s life* These things take time    * Invest in their skills like you do yours    * pay for courses and training    * allow them to spend their time on training    * Be clear with your expectations* Divide projects into tasks    * Most employers and managers have ZERO job roles written out    * What exactly - specifically - do you want them to do?        * Setting up hosting for new customers        * getting account details added to Xero        * collecting questions, emails and comms from customers and responding        * installing themes, plugins and tech stacks        * collecting passwords and logins        * updating clients on where their project is        * creating pages, posts and sourcing images        * writing processes and documentation    * Define OUTCOMES before you define “how to”    * Some people do things differently, but be willing to give feedback and define outcomes    * Start and keep a “stop list” of things that you don’t want to do any more* Don't expect too much too fast but expect a lot in return    * Don’t underestimate what people are capable of    * Too many businesses expect staff to run before they can walk* Story about corporate digital marketing hire    * had no idea what to do with me    * no “use” for my skills    * I was told I wasn’t right for the company    * You as the employer don’t have to manage and know everything

In this episode, I'm going to talk about how to hire a VA or a staff team member to deliver marketing funnel work for you to your customers.

If you're looking to start hiring a team or maybe you've hired in the past and it was an absolute disaster, I know how you feel.

I'm going to show you my process for hiring people to deliver marketing work to your customers so you're freed up to focus on sales and partnership building and kind of the strategic and bigger vision of the business while other people deliver the work to the customer.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff notes:* Have a process    * write out specifically the outcomes and results that you want them to achieve    * if you don’t have a written document - then start creating one    * Even better - get them to document what they’re doing* Spend time to hire the right person    * Hiring is like selling, you need a lot of leads to start with    * Be clear about what you want to hire, the skills and values    * I pay less attention to CV skills and more to how we’d work together    * take your time and ask lots of questions* Hire by the hour/day    * You don’t need to go fulltime from day 1    * List out the tasks you do need to get done    * Hire from there and expand as you go    * You’ll be surprised what people can achieve when they have the time and focus* Lots and lots of training    * Open comms about the work    * What your expectations are    * Lists of resources, ideas and your company's values    * Your vision of the project (it’s not overkill) and the business* Start small and work up    * List out the basics and work from there    * Start with admin, repeatable tasks and the simple ops    * hosting set up, email, payments etc.

In this episode, I'm going to talk about how I managed to set up an agency and start selling marketing services using just a laptop and the laptop I had was like shit as well.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:

Cliff Notes:* define a niche    * I cannot express this enough - be clear about who you want to go after    * at a minimum - test it and define a niche, if it doesn’t work change it    * I’ve got a great video here about defining a niche* have a free offer page    * give something - ANYTHING - away in exchange for an email and maybe even a phone number    * record some training for your niche and show them something quick and easy    * offer a follow-up call with the booking form    * follow up with people who download* Be willing to get on Zoom to sell and qualify    * don’t rush to the sale but be willing to ask more questions    * qualify via zoom or calls and discover the problems people have    * offer to help them* ignore the brand shit and total website    * you don’t need to get all that stuff ready    * logo, name, brand, colours - forget all that    * ESPECIALLY if you don’t have a niche    * get on calls, be helpful and offer to help further for pay* get good at follow up and booking calls    * When I first started, the local comp got annoyed with me    * not because I was a better marketer or designer (def not)    * I didn’t have a bigger team    * I was willing to follow up, sell, and close

In this video, I'm going to show you what you need to think about in order to get a VA or a virtual assistant to sell your marketing funnel services for you.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

 

Cliff Notes:* if you can't sell marketing funnels - why will someone else?    * if you don’t want to sell marketing funnels because you’re afraid of selling        * difficult to train someone to swim when you’re afraid of water        * if you can’t do something, you can’t train someone        * so you’ll have to hire experienced people    * you don’t want to sell marketing funnels because you don’t have the time (bigger picture)        * good position to be in        * still requires lots of training to the sales team        * can’t micro-manage, manage based on results    * you don’t want to sell marketing funnels because you don’t know how to (skills)        * no one cares about your customers and your business more than you        * having said that, there are sales specialists who like to sell and be rewarded* what section of the sales process are they covering?    * prospecting    * list building    * lead generation    * qualification    * appointment booking    * discovery/deep dives    * consultation    * sales and selling    * proposal writing    * proposal closing    * follow up    * account management* lots and lots and lots of training    * training on what you sell    * who you target    * you might have to let go of your ideas of “how to do it”    * sales training        * closes, objections        * qualification        * systems        * processes        * information and permission* measure what their results are    * appointments    * leads    * proposals    * sales    * upsells* pay well and pay often    * if someone brings in a $25,000 customer, what are you willing to give?    * might need to increase prices

If you're looking to start selling copywriting services to your customers, or if you're starting out and you want to increase the number of clients that you're attracting, or maybe you've been going for a while now, and you just want to scale out the number of clients that you work with, in this episode, I'm going to share with you my super simple system for attracting clients to your marketing funnel business. It's a very high-level overview, but I think you're going to get a lot from this.

 

The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/

Join over 1500 other funnel builders here-👨🏽‍🤝‍👨🏼 The Facebook Group: http://bit.ly/2VX3XYA

📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV

⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP

Cliff Notes:* Are you ready to attract clients?    * Do you have a booking system?    * Can you capture lead details without being there?    * Have a website with        * Free training page        * Free 15 minute consultation call        * Paid discovery page    * Remove CTA friction* Create a free download or training page to capture leads    * Phone number, email, name    * Capture leads    * Redirect to the immediate sales page for strategy call* Facebook lead ads    * Cold audience    * Different interests    * Offering the download/training    * test, test, test* Draw up a list of ideal clients    * Who do YOU want to work with?    * Have you...asked?    * Have you asked your network?