The Selling Show

056: Boring Presentations with Mary Foley

Mary is the author of three books, a popular national speaker, and former co-host of the Girlfriend We Gotta Talk! radio show. Her latest book, Live Like Your Nail Color, Even If You Have Naked Nails became an instant Amazon bestseller. Mary inspires women with practical advice to create sanity for their lives and confidence for their careers - all while having a bit of fun!

Mary and David talk about the best ways to prevent yourself from giving a boring presentation. Some of these ways include how you acquire your content, utilizing technology, and more.

In This Episode, You'll Learn…

• Speed bumps speakers will run into when switching up their presentation
• Let the audience create content
• Technology - A potential threat to speakers and experts
• Preparing for AI takeover
• Use fewer points of info and more ways to interact with those points
• Utilizing technology effectively in improving your presentation
• A speaker's job is not to give information, but to give insight

Links and Resources Mentioned in This Episode

• Mary's Website

055: Connectivity in Business with Nick Night

Nick Night is the CEO of Revizzit, a streaming content delivery platform that helps you connect with your target audience and provide them with engaging digital content!

Nick and David discuss the current landscape of client relations with digital media and the best ways you can continue to grow and maintain these relationships.

In This Episode, You'll Learn…

• The loss of courtesy within digital communication
• No one buys a product, they buy a promise
• Where we go wrong with handling relationships over digital communication
• Loyalty rewards and why you should be offering them
• Don't just be a better sales person, be a better person
• Replace customer service with concierge
• The importance of exclusivity

Links and Resources Mentioned in This Episode

• Revizzit

054: Social Media Management with Rachel Pedersen

Rachel Pederson is a social Media Strategist who specializes in creating and implementing intense social media strategies for a strong result. Rachel helps entrepreneurs grow their business with social media and shows them how to become successful social media managers!

Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.. Rachel and David go through the best practices of effectively managing your social media presence on all of these platforms and more!

In This Episode, You'll Learn…

• Becoming the "Queen of Social Media"
• Why you should embrace the competition
• Tips to building your social media group audience
• Make it less about you and more about your audience
• How Rachel's matchmaking service works
• The viral wedding ring post
• Personal and professional social media
• Tips on utilizing Facebook, Instagram, Twitter, Snapchat
• When to determine an idea as a failure
• Why you should reach out to influencers
• Automating your social media
• When it is best to pursue podcast
• The relevance of blogging

Links and Resources Mentioned in This Episode

• Rachel's Website

053: Fireside Chat About the Business of Speaking with Mark Sanborn

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author, keynote leadership speaker and noted expert on team building, customer service and change.

Mark shares his insight of 30+ years in the business from working in multiple markets to producing content and offers some much sought after advice for newcomers in the speaking realm!

In This Episode, You'll Learn…

• Mark on the speaking industry – Past, present, and future
• Effectively diversifying within the business
• Maintaining brand consistency throughout a transition
• How 'The Five Friends' were formed
• Mark's roles in Speakers' Roundtable and Mastermind groups
• The importance and easy of creating video content
• Finding the right fit in an association or Mastermind group
• Separating opportunities from distractions
• When to determine an idea as a failure
• Advice to newcomers on having a personal message and developing relevance within your market
• What buyers really want from a speaker

Links and Resources Mentioned in This Episode

• Mark's Website

052: Books and Courses for Experts with Pat Iyer

Pat Iyer MSN RN LNCC is a professional speaker, editor and author. Pat's publishing career began in 1980 when she met a woman whose husband's beating left her paralyzed. To answer the question of "Why did she stay with him" Pat wrote her class paper on battered women. At the encouragement of her graduate school professor, she turned the paper into her first article. Since then, Pat has written or edited over 800 books, case studies, articles, online courses or chapters.

Pat shares her journey of getting into writing, editing, and legal nurse consultation. Including her experience with writing her first article to co-authoring, working as a freelance editor, and creating a business of networking between attorneys and expert witnesses.

In This Episode, You'll Learn…

• How she published her first article
• How Pat's networking business works
• Thoughts on being a 'serial entrepreneur'
• Using a ghost writer
• Writing like you speak – the right way to go?
• Editing between a freelancer or in-house at your publishing company
• Creating an online course from your book or vice versa

Links and Resources Mentioned in This Episode

• editingmybook.com
• Pat's website

051: Build Your Community with Yifat Cohen

An Engagement Maven, Yifat Cohen is a visionary. A muse. The architect behind generating a quarter of a million dollar in just 10 days with hangouts. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists.

She also loves speaking, strategizing and sharing her 4 min. solutions with anyone possessing a great sense of humor.

Yifat and David talk about the most effective ways to create and retain engagement from your audience through building a community of peers. They also discuss the best platforms to host your communities and how she uses her show "I'm That Geek" to engage with her audience.

In This Episode, You'll Learn…

• Yifat's beginnings with the launch of Google +
• How she gained early access to Google Hangouts Air
• The benefits of creating a community
• Having a show on Google Hangouts
• Difference between passive viewing and active participation
• 'Rented property' and why you shouldn't rely on them to build maintain your community
• Starting on a public platform (Facebook, LinkedIn, etc..) and moving to your own real estate (website, blog, etc.…)
• Why you should prioritize community over content
• Difference between community and fan club

Links and Resources Mentioned in This Episode

• I'm That Geek website

050: Self-Publishing Fireside Chat with Alfred Poor

Alfred Poor has made a career out of making complex concepts accessible to people so that they can put them to practical use. He is an experienced speaker and trainer. He offers a range of speaking programs for colleges, corporate clients, and small businesses. He also is freelance writer with thousands of columns and reviews to his credit, as well as more than a dozen books. He is available for writing assignments with online and print publications, as well as for white paper projects for individual clients.

The Speaking Show wraps up 2018 with an informative chat featuring Alfred Poor! Alfred and David discuss the best practices of successfully selling your books, how the landscape of publishing has changed over the years, and breaks down the process of getting a contract with a publisher.

In This Episode, You'll Learn…

• Writing on the first HP LaserJet Printer
• Publishing in the late 80's and early 90's
• Getting paid NOT to write a book
• How a book contract with a publisher works
• Problems with the royalty system
• Advances don't sell books
• Why it can be hard to come by an advance
• Why there are less perks from publishing companies today
• Problems with Legacy publishing
• Self-publishing
• Using a book coach
• Why Alfred releases his books in hard cover print only
• You don't need a book, you need a book strategy
• The truth about Amazon Bestsellers

Links and Resources Mentioned in This Episode

• Alfred's Website
• com
• com
• Email: [email protected]

049: How to Play the Long Game and Win with Tami Evans

Tami is an energetic and thought-provoking communicator and performer, with extensive background in both corporate and independent environments. She holds a Master of Fine Arts degree and Bachelor's degrees in Broadcasting Communications, and Theatre. She has CTI coaching training, and firmly believes laughter is a vital part of learning and living.

Tami takes us through her journey from a soap opera actress to entering the speaking world and what moves she has made to create and maintain relationships among her peers and clients!

In This Episode, You'll Learn…

• Tami's early career
• Getting into the speaking business
• Presenting existing tools in her own unique way
• Transition from training to keynotes
• Narrowing down content for keynotes
• Make room for attendees to be the star of the show
• Be sellable, be seen, and be solo
• Think of bureaus as a 'who' not a 'what'
• Spend the amount you want to make on your video
• Communicate with you're A/V team
• Speaking leads to speaking
• Be your own bureau

Links and Resources Mentioned in This Episode

• Tami's Website
• Tami's Book: 'Half Full of It'

048: Client Success Showcase with Kathy Parry & John Ramstead

Kathy Parry works with leading professional services firms including: Consulting, Accounting and Banking that want to energize employees in order to BOOST PERFORMANCE, INCREASE RETENTION and IMPROVE STAFF UTILIZATION.

John Ramstead began as a Navy pilot having flown during Desert Storm before becoming a successful startup entrepreneur and joining the management team of a Fortune 100 company. Today, John is the founder of Beyond Influence LLC, a global leadership coaching and consulting firm.

Kathy and John share with David their experiences before, during, and after working with Do It! Marketing and how it has affected their business, income, and overall mindset.

In This Episode, You'll Learn…

• Their first successes since using David's strategies
• What was missing prior to working with Do It! Marketing
• Why they ultimately chose to work with David
• What they learned from working with David
• Fee difference between before and after working with Do It! Marketing
• Advice to those on the fence with using David's services

Links and Resources Mentioned in This Episode

• Kathy's Website
• John's Website

047: Authentically Social Media with Corey Perlman

As the owner of Impact Social Media, Corey Perlman is at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he's worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.

Aside from goofing off, Corey and David discuss having an authentic social media presence, his new book in the works, and going from running workshops to keynotes and managing an agency.

In This Episode, You'll Learn…

• Potential directions for Corey's new book
• Publishing his first two books
• Strategies to getting butts in seats for workshops
• Your champion customers = Your salesforce
• Value of training workshops
• Transition to keynote speaking
• Benefits of creating a relevant secondary revenue source
• Changing the company name
• Becoming a team manager and valuing your team
• Utilizing Upwork and Fiveer for your business
• Personalizing your social media presence

Links and Resources Mentioned in This Episode

• Corey's Website
• Impact Social Media
• Corey on Facebook
• Corey on LinkedIn
• Upwork
• Fiverr
• Downtown Windsor Community Collaborative