The Selling Show

036: Getting Your Speaking Business VA-Ready with Shalon Ironroad

So your speaking business is starting to grow! You've accomplished many feats and overcame many roadblocks. Now time for the one of the toughest parts…. expanding. Poor delegation can hurt your business. That's why there's Shalon Ironroad! Shalon talks with David about her Virtual Assistant Prep School program and offers a few tips on effectively delegating for your business!

In This Episode, You'll Learn…

• Why reviewing your capital is most important in deciding when to delegate
• The importance of finding your niche
• If you can write it down, it can be delegated
• Seeking robots before humans
• Shalon's Virtual Assistant Prep School and Matchmaking Service

Links and Resources Mentioned in This Episode

• Virtual Assistant Prep School

Virtual Assistant Matchmaking Service

035: Speaking Success: Exactly What to Do with Phil M. Jones

Phil M. Jones, the keynote speaker, author, and as of recently, bourbon maker, who told us Exactly Where to Start, Exactly How to Sell, Exactly What to Say, and Exactly…. What to Drink talks with David on when to increase your financial worth, the effectiveness of audio media towards his business, and his pursuits outside of his speaking!

In This Episode, You'll Learn…

• Selling 120,000 copies in a couple of months
• What's more effective for booking speaking gigs: a book, or an audiobook?
• Door opening strategies in the speaking business
• Finding your people (or niche)
• When to increase your rate
• Phil's new bourbon venture
• Phil's new theatre deal with Audible

Links and Resources Mentioned in This Episode

• Phil M. Jones' Website

034: Influence Redefined: Speaking Edition with Stacey Hanke

Stacey Hanke, owner and founder of Stacey Hanke Inc., talks with David about consistency in presenting yourself to the customer base no matter what form of media you present yourself with.

In This Episode, You'll Learn…

• The definition of 'Redefining Influence'
• CEO skills: Inherited or learned?
• Mistakes that most Executives make when exerting their influence
• How you behave as a leader is a reflection of your personal brand
• The evolution of her 4 programs
• The benefits of having a solid team

Links and Resources Mentioned in This Episode

Stacey Hanke Inc. Website

033: Empire Building with a Social Twist with Philip Calvert

Philip Calvert talks with David on using LinkedIn to not only generate business, but a community of like-minded professionals, specifically through the use of LinkedIn groups.

In This Episode, You'll Learn…

• The two types of selling on the internet
• Being selective of your LinkedIn connections or maintain an open network
• Having a social media group can be more important than having a book

Links and Resources Mentioned in This Episode

• Philip's Website

Philip's LinkedIn Master Class Webinar

032: Sell is Not a Four-Letter Word with Casey Carpenter

Casey Carpenter, business coach, speaker, and author, founded The Sales Breakthrough Coach for organizations that want to exponentially improve their sales, communication and leadership skills, and close more deals.

In this episode, Casey and David break down the four-lettered word 'sales' and why there can be an unfavorable pre-disposition towards it. They also discuss the necessity of sales for generating revenue and how the mindsets of both the seller and buyer can affect the entire sales process!

In This Episode, You'll Learn…

• Being an introvert in sales
• Something you can always count on in your sales
• What are 'Consequence Questions'?
• Flexing your 'ask muscle'

Links and Resources Mentioned in This Episode

• Casey's Website

031: What's Your Talk Trigger with Jay Baer

Jay Baer returns to The Speaking Show to talk about his new book, 'Talk Triggers' and how the idea of getting business through word of mouth is truly effective when you create an experience that will people can't help but talk about!

In This Episode, You'll Learn…

• Definition of Talk Triggers
• The best Talk Triggers
• The T's and C's of being a great speaker
• The 4 R's

Links and Resources Mentioned in This Episode

• Talk Triggers Website
• Jay's Website

030: Your Non Fiction Book Publishing Plan with Stephanie Chandler

Learning the ropes on getting your book published can be daunting. That's why there are people like Stephanie Chandler! David and Stephanie talk about her journey from leaving her job at Silicon Valley to becoming the founder of the Non-Fiction Writers Conference and what he learned about the publishing business through this journey!

In This Episode, You'll Learn…

• Why you should start an association
• Pros and cons of self-publishing
• Is it beneficial to translate your book?
• How a book can be a large source of revenue for speakers
• Stephanie's thoughts on co-authoring
• Writing your manuscript faster
• Why you should write your book in sequential order
• Reusing content on future books, blogs, etc.…

Links and Resources Mentioned in This Episode

• Non-Fiction Writer's Conference Website

029: Digital Marketing: All About Focus with Patrick Allmond

As a speaker, do you absolutely need a website? Or a presence on social media? Or should you ONLY have a website? Or ONLY be on social media? Is it bad for your business to recommend other speakers? Patrick and David answer these questions and more!

In This Episode, You'll Learn…

• The best platform or platforms to promote your business on
• Bad moves made with social media
• Patrick's thoughts on podcasting and custom apps
• Don't be cheap in what you charge or in what you sell

Links and Resources Mentioned in This Episode

• com

028: Solving the Speaking Puzzle with Mary Kelly

Mary Kelly is an internationally renowned author and keynote speaker on leadership, productivity, and business growth. In 21 years as a Navy intelligence and logistics officer, Mary trained more than 40,000 military and civilian personnel.

Mary and David discuss the struggles of emerging speakers finding ways to create value, adding distinction to your business, overlapping expertise, and the daunting task of selling themselves. Mary and David also give props to other fellow speakers and colleagues.

In This Episode, You'll Learn…

• Your clients are not tired of hearing from you
• Some of Mary's pet peeves in the business
• There's no 40 hour work week in entrepreneurship (There's way more)
• Using other people's material (Tastefully with credit)
• Why books are better than handouts
• Plan your business to serve your clients

Links and Resources Mentioned in This Episode

• Mary's Vault of Resources
• Mary's Website

027: Master the Art of Connecting with Lou Diamond

Lou Diamond is THE Master Connector. He has over a quarter century of experience in sales, relationship management, business development and executive coaching. Lou is an energetic, humorous, and inspirational business development strategist and performance coach. He has consulted with and mentored leading performers from companies all over the world.

Lou tells David the pivotal story of pitching to Compaq and winning their bid as a consulting firm through the ability to read a room and the power of empathy. Lou also discusses the importance of listening over talking and the difference between connecting and networking.

In This Episode, You'll Learn…

• How you can truly connect with your clients
• The power of empathy
• Difference between connecting and networking
• Leave room for curiosity
• Door opening strategies for those without referral systems

Links and Resources Mentioned in This Episode

• Lou's Website
• Thrive Loud Podcast