The Selling Show

OMG! Geoff Ramm, customer service and marketing expert and speaker, talks with David on what the true power of OMG marketing through a couple of amazing true stories that will make you go……OMG! You'll hear stories and tips on how businesses can truly stand out!

In This Episode, You'll Learn…

• Geoff's favorite audience
• The true power of OMG Marketing
• Geoff's favorite marketing book
• What is Celebrity Customer Service?
• Why you should avoid 'easy'?
• The benefits of sending gifts to clients and employees

Links and Resources Mentioned in This Episode

• Geoff Ramm on Facebook
• Geoff Ramm on Twitter
• Geoff Ramm on YouTube
• Geoff's Website

The title says it all! Listen in as David and Tom tackle the myths and bad practices and steer you in the right direction of what you really need when publishing a book, course, or crowdfunding campaign.

In This Episode, You'll Learn…

• The best audience to publish ANYTHING for
• Being the 'authority' of your niche
• Changing course from niche to niche
• What you really need for a crowdfunding campaign
• The difference between a 'speaker book' and a good book
• Managing 'resistance' or procrastination when starting a book

Links and Resources Mentioned in This Episode

• Tom's Website

Get ready to sit fireside with a speaker who decided to step outside of the box and find out how it paid off for his business (fire not included). Scott McKain tells us how he utilizes the term 'distinction' to avoid being boxed in the 'customer service' industry, and how it allows him to incorporate leadership as well as providing ultimate customer experience for his clients.

In This Episode, You'll Learn…

• How Scott leveraged his book into his thought-leadership platform
• How becoming an author revamped Scott's speaking career
• There's no such thing as a 'free' speech
• Your business is about the content, not the speech
• From customer service expert to 'distinction' expert
• How your niche is your topic
• How Scott 'fell' into consulting
• Why you should decrease downtime between content releases
• Leveraging your personal story in your speeches

Links and Resources Mentioned in This Episode

• Scott's Website
• Create Distinction Website
• Project Distinct Podcast

013: Guest Encounters of the Third Kind with Laurie Guest

Laurie Guest, customer service expert and CSP, talks with David about the current landscape of customer service. We also get an inside look at some of her programs based on her successful keynotes and how she incorporates the expertise of fellow speaking colleagues.

In This Episode, You'll Learn…

• 'The Red Carpet Secrets'
• The 'Guest Encounters' Program
• Applying keynotes from other speakers
• Customers are 'walking billboards' for your business
• When to praise and when to criticize
• Where customer service is at today

Links and Resources Mentioned in This Episode

• Laurie Guest Website
• Guest Encounters Website

John Corcoran has built a business focusing on real human relationships with people that truly matter to his clients' success! John shares his techniques and tips behind this philosophy of networking, including finding and nurturing these relationships that can bring you income.

In This Episode, You'll Learn…

• Why people struggle with networking
• Why you should make a list of people you like, trust, and admire
• John's experience with networking throughout his varied career
• The 3 tools recommended to start networking
• What is 'Influencer Marketing'
• How selfish thoughts can be one of the biggest mistakes in sales
• Why it is best to allow time to let a relationship build

Links and Resources Mentioned in This Episode

• Smart Business Revolution Website

011: The Journey from CEO to Speaker with Steve Rodgers

Business and lifestyle consultant Steve Rodgers talks to us about how he went from being a CEO of a Warren Buffett company to running his own business as a speaker and consultant. Steve leverages the focus on a client's passion and purpose in life towards their own successes.

In This Episode, You'll Learn…

• Steve's early years as an entrepreneur
• Adjusting your lifestyle from CEO to entrepreneur
• 30 years of business coaching
• Being the 'CEO' of your life

Links and Resources Mentioned in This Episode

• Steve Rodgers (Premiere Speakers Bureau)

Bryan Cohen talks the do's and don'ts of book marketing for both aspiring and established authors on today's podcast. This is a must-listen for speakers and experts preparing a book for release!

In This Episode, You'll Learn…

• The 'cardinal sins' of book marketing
• How the book description is more important than the book cover
• Taking control of your book sales
• Bryan's 'Something Nice to Say' Podcast and its separation from his branding
• Brian's podcast: 'Sell More Books Show'
• Why you should write more than one headline and survey peers for the best one

Links and Resources Mentioned in This Episode

• Bryan's Website
• 'Something Nice to Say' Podcast
• 'Sell More Books Show' Podcast

009: New Media Strategies for Speakers with Steve Olsher

David dishes out perspectives on mediums of media, creating visibility, and finding a specified purpose for you speaking business with his guest, Steve Olsher. Steve is a New York Times bestselling author, keynote speaker, and radio host, best known for helping businesses focus on their one niche and generating massive profits through that focus. Steve also talks about his book: What is Your What?: Discover the One Amazing Thing You Were Born To Do

In This Episode, You'll Learn…

• Definitions of old and new media
• When you've really missed the boat on new media trends
• The one thing to understand for success in a new medium of media
• Why visibility is important to your business

• The obstacles of creating visibility
• How success is much easier than presumed through new media
• How to identify your 'What'

Links and Resources Mentioned in This Episode

• Steve's Website
• Reinvention Radio

Sound Effects Credits:

-Fog Horn (http://soundbible.com/2142-FogHorn-Barge.html) Daniel Simon

-Fishing Rod (https://freesound.org/people/esperri/sounds/118973/) esperri

David talks to Tim Sanders, bestselling author, keynote speaker, and technology pioneer. Tim provides a slew of quotes, analogies, and sayings reflecting on his experience as a collaboration and leadership development expert.

In This Episode, You'll Learn…

• What convinced Tim to write his book 'Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges'
• The 4 levels of the sale and how they impact the salesperson
• Why marketing is sales most important partner
• What is "Dealstorming"
• Dealstorming to acquire and/or save a client
• Putting together an all-star Dealstorming team

Links and Resources Mentioned in This Episode

• Tim's Website

007: Social and Digital Marketing Smarts with Neal Schaffer

Social and digital marketing superstar Neal Schaffer fills us in on what to look out for in social and digital media trends.

Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.

In This Episode, You'll Learn…

• Why you should focus on LinkedIn for B2B and speakers
• Maintaining a presence in the growing pay-to-play landscape
• Benefits of limiting your content availability
• Business or personal page? Which one generates the most presence
• Creating content that ignites discussions and visibility
• The benefits of being an influencer in your industry
• Best places to curate content from
• How Neal became a professional author and speaker

Links and Resources Mentioned in This Episode

• Neal's Website

Sound Effects Credits:

-Fire Truck (https://www.youtube.com/watch?v=hEa3ZliQkZ0)