The Selling Show

Jon Schumacher, master of the webinar, talks about why webinars are important for speakers to spread their expertise and provide a unique experience for their clients. Jon is the founder of Marketing Mastery Media INC a digital marketing agency focused on building both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference.

In This Episode, You'll Learn…

• The benefits of webinars for your business
• Tips for webinar newbies
• Mistakes to avoid when doing webinars
• The CTA sentence to close a sales call
• The 3 P's of webinar traffic
• Boosting webinar show-up rates
• What we can do on a webinar to maximize sales

Links and Resources Mentioned in This Episode

• Jon's Website
• Webinar Mastery Academy
• Webinar Mastery Summit

Here is John Nemo, a man who left a decent day job to help businesses generate leads using ONLY LinkedIn! As of today, he has helped hundreds of businesses, coaches, consultants, and trainers optimize LinkedIn for lead and income generation. John tells David how he uses LinkedIn as his all-in-one lead generation tool and why.

In This Episode, You'll Learn…

• Why LinkedIn?
• How LinkedIn is 'Google to find clients'
• Using LinkedIn to demonstrate your expertise and value
• Applying specificity and relevance on LinkedIn
• Why 'content is currency'
• The #1 sentence every LinkedIn profile should have
• 3 key components to utilizing LinkedIn to generate leads
• Does it help to have a paid LinkedIn account?
• Sharing your personal side on LinkedIn

Links and Resources Mentioned in This Episode

• LinkedIn Riches Website
• John's LinkedIn Profile

Sound Effects Credits:

-Airplane Landing (http://soundbible.com/2219-Airplane-Landing-Airport.html)

Jeffrey Hayzlett, host of the television show C-Suite, sits with David and talks about his latest book, Think Big, Act Bigger and how it's core lessons were developed through his experience of being a C-level marketing executive, to building his own consulting firm and becoming a business celebrity.

In This Episode, You'll Learn…

• Jeffrey's journey towards becoming a business celebrity and building his personal brand
• Maintaining focus while running multiple companies
• 'Just do it!' The importance of acting towards getting stuff done
• Do things the way YOU want to do them
• Know what you want: fame or fortune
• Asking for or providing help
• Applying change to break from a plateau

Links and Resources Mentioned in This Episode

• Jeff's Website (Where you can find contact info, C-Suite Network, and his books)

Sound Effects Credits:

-Crowd Cheering (https://freesound.org/people/Bansemer/sounds160493/)

Today's episode features a man with an interesting perspective on dealing with critics and unsatisfied customers! Jay Baer is a Certified Speaking Professional, renowned business strategist, best-selling author, and consultant who focuses his clients towards using technology as an advantage in marketing and customer service.

In This Episode, You'll Learn…

• Customer acquisition vs customer retention
• How the customer service environment has changed with technology
• Benefits of answering EVERY customer complaint
• The money is in the audience
• Great examples if the "Hug Your Haters" philosophy
• Jay's book: "Hug Your Haters"

Links and Resources Mentioned in This Episode

• Jay's Website
• Hug Your Haters
• Convince and Convert Website

Sound Effects Credits:

- Music Box (https://freesound.org/people/terminal/sounds/22685/)

David sits with Dov Gordon, "The Alchemist Entrepreneur", discussing how he applies a 'root cause' approach towards helping entrepreneurs become more effective salespeople.

In This Episode, You'll Learn…

• Why "Alchemist"?
• The ups and downs of becoming "The Alchemist Entrepreneur"
• Consuming information vs gaining experience
• The 3 questions of a prospect you must answer
• The impact of delivering the right introduction to your clients
• An inelegant sales conversation
• The importance of skill mastery

Links and Resources Mentioned in This Episode

• Dov's Website
• "How to Be Noticed, Be Valued, and Be Paid" Webinar

On today's episode, I welcome my good buddy, Mark Hunter, "The Sales Hunter". Mark Hunter is a sales consultant, coach, author, and Certified Speaking Professional. Mark talks about his book 'High-Profit Selling: Win the Sale Without Compromising in Price" and discusses his methods and strategies as a "client-centric" sales consultant.

In This Episode, You'll Learn…

• The importance of believing in your own price
• Focus on the outcome of the sale
• The best sales presentation is actually a discussion
• The customer lies
• How asking good questions can lead to a better price
• Connecting with university faculties
• Selling prospecting and marketing prospecting

Links and Resources Mentioned in This Episode

• Mark's Website
• Order "High Profit Selling" on Amazon

Order "High-Profit Prospecting" on Amazon

000: Welcome – Sneak Preview and Coming Attractions

An introduction to The Speaking Show and its fantastic host David Newman! This is the beginning of an exciting journey towards making you a better speaking-driven entrepreneur!

In This Episode, You'll Learn…

• What "The Speaking Show" is all about
• Who "The Speaking Show" is for
• What to expect from this podcast

Links and Resources Mentioned in This Episode

• "Sell More Speaking" Advanced Masterclass
• The Speaking Show Website
• 6 Keys to Rapidly Grow Your Speaking-driven Business

Sound Effects Credits:

-Jet Startup (https://freesound.org/people/ikbenraar/sounds/322178/)

-Stadium Crowd Cheer (http://www.freesfx.co.uk/soundeffects/crowds_audiences/)