The Sendible Insider Podcast

By Sendible

Join the team to become a Sendible insider as we dive into growth strategies, obstacles, and the social media landscape. Building on over 12 years in the industry, we will share a look behind the scen... more

· Business

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FAQs about The Sendible Insider Podcast:

How many episodes does The Sendible Insider Podcast have?

The podcast currently has 53 episodes available.

The Sendible Insider Podcast episodes:

December 03, 202039. How This Agency Bounced Back After Losing 50% Of Their Clients
Syndi Braun is the founder and CEO of The Social Robin and a Sendible Partner. The Social Robin is a full-service marketing company, based in Fort Worth, Texas with a focus on quality growth.
In this episode, we discuss:
Why Syndi decided to start her own agency

How she convinced her first three employees to work for her (for free)

Her number one tactic for finding new clients

The impact COVID has had on her business, her team and her processes

How her agency bounced back after losing 50% of her clients

How to sell the value of social media to clients

The importance of sourcing client testimonials and reviews

And much, much more...
Connect with Syndi:
LinkedIn: https://www.linkedin.com/in/syndibraun/

The Social Robin: https://www.thesocialrobin.com/

The Social Robin's Agency Listing: https://agencyvista.com/agency/the-social-robin/marketing-agency
We want to hear from you
Send an email to [email protected] or leave us a voice message!
Want to be a guest on the show?
Grab your spot here: https://www.sendible.com/meetings/gavinhammar/sendible-podcast-interview
...more
33min
November 26, 2020Launch #3: The Importance Of Research Findings & User Feedback
Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
Today, Rachel is joined by Sendible's Lead Product Designer, Stefano, and UX Researcher, Alexis to discuss user testing and how it's helping us make better decisions when we shape solutions for our product.
In this episode, we talk about:
Why it's so important to get research and testing right

How we use research findings in our work

Some of the challenges we face when running these tests

Our advice for those wanting to start running their own tests
We want to hear from you
Send an email to [email protected] or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/
...more
14min
November 12, 202038. How We Grew Customer Reviews By 43% In 12 Months
In today's episode, Gavin is joined by Katey Gold, Sendible's customer marketing manager. One of Katey's responsibilities at Sendible is to ensure that our customers are consistently leaving us positive reviews.
Since pioneering Sendible's review strategy, not only has Katey managed to increase the number of reviews by 43% in just 12 months, but our improved rating has helped to get Sendible listed as one of the top 50 products for marketers in 2020.
In this episode Gavin and Katey discuss:
Why reviews are so important in 2020

Whether you should focus on multiple review sites or just one.

How you should deal with a negative review

How to use NPS to get positive reviews

And much, much more!
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
21min
November 03, 2020Launch #2: How We Find Inspiration Through Design At Sendible
Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.
Today, Rachel is joined by Sendible's Lead Product Designer, Stefano D'Avascio, and Visual Designer, David Preston to explain Sendible's new design process and how it's helping us to deliver a better experience for our customers.
In this episode, we discuss:
How we apply a design process to our work at Sendible

How we differentiate between Product & Visual design

How design forms part of our project work

How we build a design culture
We want to hear from you
Send an email to [email protected] or leave us a voice message!
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/
...more
17min
October 22, 202037. Tips For Onboarding New Employees Remotely Since COVID
At Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely.
Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing. Gavin thought his insights may be useful to listeners, so he decided to record the conversation!
In this episode we discuss:
The challenges of remote onboarding vs. more traditional face-to-face onboarding

Why Gavin created a Management Playbook for the leadership team and how it's helped drive employee engagement and growth

How to measure the immersion and identify extra support needs for the new remote employees

The pain points we've experienced with remote employee onboarding in the past and how we're trying to overcome them

And much, much more!
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
33min
October 13, 202036. How We Grew Revenue By 50% With A Smaller Sales Team
At Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year!
So, to explain how we went about this, Gavin invited Nico Watson, our Head of Growth, and Johnny Costello, our Head of Sales to join him on the show.
In this episode we discuss:
How automation and lead scoring allowed us to downsize our sales team

How we increased our close rate from 30% to 50%

How we implemented MadKudu at Sendible

And much, much more!
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
17min
October 06, 202035. The Sendible Founding Story
When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born!
In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.
Connect with Gavin:
Connect with Gavin on LinkedIn

Follow Gavin on Twitter
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
27min
September 28, 202034. Asynchronous Communication & Why You Should Try A Zoom Fast
With the world working remotely as a result of COVID, Zoom has been an incredible tool. But 6 hours of Zoom meetings every day for 4 months left Gavin completely burnt out. So, he decided to have a "Zoom fast" and in the process, discovered the power of asynchronous communication.
In this episode, Gavin talks about:
Why going remote can result in excessive use of real-time communication.

How he ran a company town hall meeting completely asynchronously.

How he politely redirected requests for a real-time conversation to asynchronous channels.
Connect with Gavin:
Connect with Gavin on LinkedIn

Follow Gavin on Twitter
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
9min
September 21, 2020 33. Using Cues To Inspire Thumb-Stopping Content For Social Media
With so much demand for our attention these days, the best way to get anyone to engage with your content is to build an audience that trusts you. And we know that the best way to gain someone's trust is to connect with them on an emotional level through authentic storytelling.
But a lot of agencies and marketers struggle to surface these stories from the brands they manage.
That's why we created a deck of storytelling cue cards to help.
In this episode, Gavin and Martine demonstrate how they used these cue cards to surface stories from a real-life client, Winston Davis.
Grab your deck of Storytelling cue cards for free:
https://www.sendible.com/swag

Connect with Winston Davis
https://www.linkedin.com/in/winston-davis-0b338537/
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
12min
September 14, 202032. Using Brand Storytelling To Increase Your Social Media Presence
In this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling.
This is a panellist discussion taken from a live webinar we ran earlier this year.
Panellists
Desiree Martinez, Founder of All-In-One Social Media

Sophia Rabe, Founder/CEO of Olive + Milo Social Studio

Andrew Bartolotta, Digital Media Director at cityCURRENT
We want to hear from you
Send an email to [email protected] or leave us a voice message!
...more
43min

FAQs about The Sendible Insider Podcast:

How many episodes does The Sendible Insider Podcast have?

The podcast currently has 53 episodes available.