One of the core operating principles for success at Sendible is to "Be the CEO of your domain". However, until recently, Sendible had adopted a Product Management process that was reliant on stakeholders passing down the solution to the Development Team. This didn't leave much room for developers to come up with their own solutions. 

In fact, it was a complete contradiction of the kind of company we wanted to be! 

Something needed to change...

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Leanne O'Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne's agency has survived and thrived for almost 20 years.

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The biggest mistake people make on social media is that they position themselves as the perfect hero. But, the truth is that people could care less about your perfect life, your perfect family, your perfect meal or how perfect your product or service is. 

They care about how you can make them better versions of themselves. So, if you want to get their attention, you need a new approach.  

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Most companies require that their people commute to a physical office where they get to interact in-person every day.  But, if you listened to our first episode, you'll know that Sendible has recently adopted remote working in a big way.  Remote working has a lot of positives for both employees and employers, but it can also be challenging for those who are new to it, especially when your co-workers and customers are in different timezones.

In this episode, Gavin talks to Sendible's Customer Success Specialist, Anneliese Sabitzer, about some of the challenges she faces as a remote worker and the tactics she uses to maintain work/life balance and mental wellness.  

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Nicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met. 

Like Gavin, Nicky is originally from South Africa but spends most of her time in the UK. She is currently a digital nomad and travels the world. 

Nicky is passionate about inspiring and empowering businesses to use Social Media to grow. She believes that Social Media is not about tools and technology, but about people and relationships.  Her latest book is: “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success”.

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This week, Gavin speaks to Sendible user, Dr Adam Gower.  Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online.

Adam has interviewed almost 100 people and through his personal journey, has become somewhat of a digital marketing expert himself. He shares these leanings with his own audience of real estate developers at https://gowercrowd.com/ and we're thrilled to have him join us today to tell us his story.

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Gavin and Martine currently work together at Sendible, but although they've been married since before the company launched, Martine wasn't always part of the business. 

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Seth Silvers has been passionate about storytelling and marketing since he started his first organization at 16. For the last 4 years, Seth and his team at Story On have been focused on helping small businesses grow in a more authentic way by marketing with stories.  

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Rachel Orr originally joined Sendible as a Business Analyst, but shortly after starting, we realised that we needed to build a department to look after our most valuable customers. So I asked her to create a department and that's when Customer Success was born. 

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Park first met Gavin at Social Media Marketing World earlier in the year and we're super excited to have him on this show to talk about storytelling! That's because at Sendible, we're on a mission to help agencies share their clients' stories on social media.  

Park has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years.  He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their story to amplify their impact and simplify their life.   

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