"Social Media Marketing World (SMMW) has been a game-changer for me, you have to go!" - this was the sentiment echoed by our customers and partners, time and time again. So, it really didn't take much more convincing for us to decide to attend our first conference in March 2019.  And it turns out, they weren't wrong:  The conference was a game-changer for Sendible too and we're going back again in 2020!  

In this episode, Gavin and Martine sit down with experienced attendees Desiree Martinez and Rob Balasabas to reflect on the conference and to discuss their top tips for making the most of SMMW.

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It's become clear that a more diverse workforce can lead to better products that can address a wider range of customers.  In this episode, Gavin is joined by Heidi Pereira, Sendible's first female developer. Originally from Venezuela, Heidi joined Sendible in 2019 and has quickly become an integral part of our Development Team.

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Heather Gilletti joined Sendible at the start of 2019 as our first US-based, customer-facing employee. A few months later, she was promoted to Customer Success Manager. At the time, one of our goals was to get closer to our customers, so Heather was tasked with not only leading but also growing Sendible's first fully distributed department.  

In this episode, Gavin talks to Heather about:

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Since 2002, hundreds of leaders have trusted Chris Hutchinson and Trebuchet Group to help them achieve great accomplishments through creating great teams.

Chris brings together real-world experience and understanding to support leaders who feel the weight of their company on their shoulders, and are frustrated by teams not achieving their potential.

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At Sendible, we recently implemented a brand new social media strategy and embraced authenticity on a whole new level.  That's because, we believe that people are no longer interested in your perfect life, product or service. They care about the stories you tell so that you can inspire them to be better versions of themselves. See Episode 10:  Don't Be A Social Media Narcissist. 

In this episode, Gavin invited Veronika (Sendible's Inbound Marketing Manager) to host a fireside chat with Anneliese and Coral from Sendible's Customer Success Team.  

Be a fly on the wall as they each discuss their experience growing up with social media as millennials and the trends they're predicting for 2020.

In our final episode of 2019, Veronika, Anneliese and Coral discuss:

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There is a lot of talk about managing a remote team, but what happens when the manager is remote and the majority of the team are based in the HQ? 

When our super-talented Customer Support Manager, Shanaaz, told us she was moving from London, where our HQ is based, down to Cape Town, we knew we had to do whatever it took to keep her. So, we saw it as a massive opportunity to alter the way we work, open offices in South Africa and see if remote management around the world was possible.

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Ben Ford is a programmer and development team coach. He applies operational principles from the Royal Marines and 10 years in tech leadership to help businesses scale without getting stuck. Ben takes a systems approach, with more breadth than dogmatic agile consulting, and deep technical experience that's sometimes missing in business coaching.

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"We have to think about growth on the agency side as our ability to build trust. Growth comes from being focused on the customer first and having customer feedback inform how we do work. Feedback informs the system." 

Talar Malakian is a Business Unit Director at Hubspot diamond tier global partner, Salted Stone, with experience conceptualizing and producing fully integrated omnichannel marketing and advertising campaigns for clients. Clients that she's worked with have included Xbox, Microsoft HoloLens, Microsoft Office, and venture-backed B2B and B2C companies in high-growth periods.

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Shamiel Jansen is a business development, marketing, sales and management-oriented entrepreneur with over a decade of experience from working within the tech, retail and financial services industries. 

Originally from South Africa and now living in Denmark, Shamiel is a passionate networker who enjoys all things startups, tech and innovation.

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Most tech startups want to grow as quickly as possible. They raise capital and instead of working to make their customers successful, they work to make their investors successful. At Sendible, we've taken no outside funding and have grown at our own pace. By doing that, we've been able to keep that startup culture alive. 

But, Gavin wanted to find out what it's like working for a larger, VC-funded company. 

So, he chatted to Sendible's Anneliese Sabitzer, whose previous role was with a much larger, VC-backed tech company, to find out how it's different. 

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