The Sensei Playbook

This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a five-star experience, and the physiological and psychological differences between male and female consumers. Katie shares her inspiration drawn from her own negative car-buying experiences and her drive to create inclusive environments. The episode also touches on utilizing social media effectively and the role of storytelling in customer relations. Katie discusses her nonprofit work with 'Ladies Take Control' and upcoming events designed to train car dealers on experience design.

Links:

Ladies Take Control: http://www.ladiestakecontrol.com/

The Power of Experience: www.thepowerofexperience.ca

Ladies Take Control pod: https://www.podpage.com/LTC/

Katie's Instagram: https://www.instagram.com/katiemares

TEDx Tickets: 2024 TEDx Southlake | Innovating the Human Experience, tickets available: https://www.tedxsouthlake.com/event-details-registration/2024-conference-innovating-the-human-experience

In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative impact of AI on the automotive industry. Topics include improving customer experience, tackling communication challenges in dealerships, staff retention, and high turnover rates. Additionally, Derek draws parallels between his martial arts journey and his business tactics, emphasizing dedication and a competitive spirit.

In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the automotive industry, including the challenges of customer satisfaction, the importance of online reviews, and evolving customer behavior. Duke reveals how he manages his dealership, emphasizes the value of personal customer interactions, and discusses the impact of digital retailing and attribution tools in modern car sales. The episode also touches on Duke's personal and professional philosophy, encapsulating his commitment to family, fair business practices, and continuous improvement in customer service.

In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains how he has never really sold a car but transitioned from being a salesperson to a trainer. Kyle shares his experiences with mystery shopping, which helps dealerships improve their sales processes by providing detailed feedback. He discusses recruiting strategies, the impact of AI on the industry, and provides tips for effective follow-up and customer engagement. Kyle also shares personal anecdotes about his journey, including a story about a prospective hire's car exploding during an interview and some unconventional customer interactions. The discussion also covers Kyle's move to Colombia, his approach to sales training, and how Revdojo helps automotive dealers enhance their performance through innovative solutions like LMS and mystery shops.

Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and a keen eye for emerging trends, she has played an integral role in shaping the group's growth and reputation. Join us as we delve into Jaymie's journey within the automotive realm, exploring her insights into leadership, customer experience, and industry evolution. From her strategies for cultivating a customer-centric culture to her vision for the future of automotive retail, Jaymie's expertise promises to inspire and enlighten. Get ready to gain invaluable insights from a true leader in the field as we uncover the secrets to success with Jaymie Hampson on the Sensei Playbook podcast! #AutomotiveLeadership #CustomerExperience #industryinnovation Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of knowledge on how to separate effective digital marketing strategies from the noise, guiding dealerships on harnessing the power of digital analytics to maximize marketing dollars and eliminate ad waste. As the founder of Generations Digital, he has dedicated himself to demystifying digital marketing, empowering dealer clients to make smarter ad spends and achieve tangible results. Throughout the episode, George delves into key topics such as the importance of understanding digital ad performance, optimizing Google Analytics for actionable insights, and navigating the complexities of digital marketing ROI measurement. Drawing from his extensive background as the first employee hired by Dealer Specialties, as well as his roles in vehicle content syndication and CRM management, George provides invaluable insights into the ever-evolving landscape of automotive digital marketing. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS

ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

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Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passion for improving sales, reducing turnover, and implementing cutting-edge marketing strategies, they bring a fresh perspective honed from hands-on experience in the trenches of automotive retail. What sets our guest apart is their unwavering commitment to staying connected to the pulse of the industry. By actively working in dealerships every month and still selling cars, they maintain a deep understanding of the challenges and opportunities facing today's automotive professionals. At the heart of their approach lies Sellchology—an innovative philosophy that blends customer-focused selling, community-driven marketing, and impact-focused leadership. By harnessing the power of psychology, they empower dealerships to forge meaningful connections with customers, drive community engagement, and lead with purpose. Join us as we dive into the world of Sellchology and discover how our guest's insights are reshaping the automotive landscape. Get ready to elevate your dealership's performance and unlock new levels of success with the Sensei Playbook podcast!

#AutomotiveSuccess #Sellchology #leadershipimpact

Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS

ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB

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In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized the importance of being different and standing out in a crowded market. She highlighted the significance of asking questions, building trust, and creating meaningful connections with customers, especially women consumers. Jody's experience and expertise in cause marketing and community engagement added a unique perspective to the discussion, inspiring listeners to make a positive impact in their businesses. With a focus on empowering listeners to embrace their individuality and make a difference, Jody's message resonated with the hosts and audience alike. Her stories of off-roading adventures and personal growth served as a reminder that how we approach challenges in one aspect of our lives can translate into success in others. Overall, the episode was filled with valuable advice, engaging storytelling, and a sense of enthusiasm that left listeners inspired to take action and make a difference in their own businesses. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS

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ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB

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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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SCHEDULE A CALL TODAY: https://bit.ly/3x657YC

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FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS

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ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review!

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Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB

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Don't miss this opportunity to learn from one of the industry's finest. Tune in to the Sensei Playbook Podcast and elevate your game with Jesse Orton's strategies.

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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, the importance of differentiation, and the power of purpose in business. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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SCHEDULE A CALL TODAY: https://bit.ly/3x657YC ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►🔥

FREE EBOOK "THE COMPLETE ONLINE PLAYBOOK FOR TRANSFORMING REVIEWS INTO REVENUE" GET IT HERE: https://bit.ly/4a5ZrfS

ONLINE PLAYBOOK PODCAST: https://bit.ly/senseipodcast Subscribe to the Online Playbook Podcast listen to all the episodes and leave us an honest rating and review! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Follow Us on Social Media: - Follow Sensei on Instagram: https://bit.ly/sensei_IG - Like us on Facebook: https://bit.ly/sensei_FB

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