The SEO Mad Scientist

Episode 70 Table Of Contents 

– Google confirms that passage rankings will look just like riche snippets

– Passage ranking and page experience are separate algos

– Google ad settings allow seeing less alcohol and gambling ads

– John Muller SEO suggestions for 2021

And so much more!

1:40 Weekly Update (Jan 8, 2021)

• SEO Mad Scientist Update: GMB Description Test

• Swag is finally here and ready to be sent out…

• Live Agency Webby will be pushed back in FEB (All about Client Acquisition)

• Webhooks introduced for our Agency Partners

25:23 SEO News Overview (Jan 8, 2021)

36:20 Google Claims – Yocale May Be Added To Your Google Local Listing

52:40 Chaz’s Goals for 2021

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 69 Table Of Contents 

– Google confirms that passage rankings will look just like riche snippets

– Passage ranking and page experience are separate algos

– Google ad settings allow seeing less alcohol and gambling ads

– John Muller SEO suggestions for 2021

And so much more!

 3:50 SEO Mad Scientist Update: Multiple GMB tests are in Process

10:12 Weekly Update (Jan 1, 2020)

• End Of Year Holiday SEO ends Tomorrow

• Get FREE Premium Press Release on any New Order Placed

• Any DFY Campaigns Get FREE 5 Hours/Month Custom Signals Creation for the Life of that Campaign.

16:25 SEO News Overview (Jan 1, 2020)

22:27 Is There Value To Gaining Google My Business Followers?

25:35 Sites that are technically better have a better chance of Rankings

Q&A

42:35 If some work is already done on a GMB before starting a campaign with Web20Ranker? How do you compensate for that?

46:48 If you only have to pick 1 channel for Lead Gen what’s going to be priority eg. FB, Website, GMB, and so on

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 68 Table Of Contents 

Special Guest: Victor Perez

– Core Update Complete

– Request Indexing Tool Back

1:00 This Week’s Special Guest: Victor Perez

5:15 SEO Mad Scientist Update: Removing different variables on GMB listing to see how it affects rankings

15:30 Weekly Update (Dec 25, 2020)

• End Of Year Holiday SEO – Save Big On SEO

• 10% of All Sales on Friday 12/25 Donated to Make A Wish and Get a Web 20 Xmas Stocking

23:38 SEO News Overview (Dec 25, 2020)

24:45 Core Update Complete

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 67 Table Of Contents 

Special Guest: Bucky Helms

– Danny Sullivan: Core update goes out page by page to the entire index

– SEOAsked.com – Portal To Search For Google SEO Q&As On Twitter

– Google Tests New Local Pack User Interface Buttons

– Google My Business Call History Report Shows Answered & Missed Calls

– Google Structured Data Testing Tool Moving To Schema.org

And so much more!

3:05 Weekly Update (Dec 18, 2020)

• SEO Mad Scientist Update: Testing GMB Products and Services

• Agency Partnership Program (Updated)

• End of Year Sale is Coming Up

• DFY SEO/Link Building Campaign and get 10% OFF the first month and 5 Hours of Custom Signals for the Life of the Campaign.

33:05 SEO News Overview (Dec 18, 2020)

38:05 Google Core Update and Web20Ranker Services

47:40 Google My Business Call History Report Shows Answered & Missed Calls

50:58 Google Deprecating the Street View App

Episode 66 Table Of Contents 

– Core Update Continues to Roll Out

– Google Guaranteed Testing New Badge Design

– Google Search Testing Taller Shopping Ads

– ​Google’s John Mueller Gives SEO Clues To Site Owner

And so much more!

3:50 Weekly Update (Dec 11, 2020)

SEO Mad Scientist Update: Multiple Organic tests are going on

GMB Masterclass on Dec 15 (Don’t forget to Join)

Link Building Guide will be out Next Week

Holiday Sales is Coming Up… So be Ready

14:05 SEO News Overview (Dec 11, 2020)

18:55 Google My Business Allowing Service Businesses to Book Appointments Online

22:22 How to Leverage GMB Site more?

27:20 Google Guaranteed Testing New Badge Design

Q&A

43:45 Do you know what the most effective way would be to link to from YouTube to improve Maps Ranking?

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 65 Table Of Contents 

– Core Web Vitals & Page Experience FAQs

– Google Discover Ads Has A New Format Option

– New Google Release: Large site owner’s guide to managing your crawl budget

– Google Core Algo Update

And so much more!

0:55 Weekly Update (Dec 4, 2020)

SEO Mad Scientist Update: How Google looks at and filters Exact Match Brands

GMB Masterclass Coming Up on Dec 15 (People who qualified on Black Friday Sale)

Agency Client Getting Call on Jan 5th

22:20 SEO News Overview (Dec 4, 2020)

Q&A

32:15 Ranking Organically but Does not Rank at all in the Local Pack?

35:35 Saw a 24hrs. drop after posting GMB posts. Do you know more about that?

48:00 GMB Site – Is Google My Business Website Worth It?

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 64 Table of Contents 

- Copying Your Content Wouldn't Result In Your Pages Rank Lower

- Years in Business Spotted on GMB Listings

- Google Local Adds Messaging Button To Google Posts

- Possible Google Update. GMB Suspensions Possible on the Rise

And so much more!

2:25 Weekly Update (Nov 27, 2020)

• Special weekend Sales is Going On...

• SEO Mad Scientist Update: Using the Keyword and City in GMB Title

• 10% of All Sales Donated to St Judes Children's Hospital (Still 8 Hours to go to be part of this Great Cause)

• Tons of Content is lined Up once Black Friday Sale Ends.

14:45 SEO News Overview (Nov 27, 2020)

23:40 Large Spike in Google My Business Suspensions. Is It True? If Yes, Why It's happening?

Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 63 Table of Contents 

- Custom signals added to DFY SEO, Traffic Link & Link Booster Monthly Campaigns

- Google Search Ranking Algorithm Update November 17th & 18th?

- Google Local Q&A Limited To 440 Characters From 1,000?

- Google Launches Small Business Advisors

- GMB Metrics Update: Your insights are moving

And so much more!

2:45 Weekly Update (Nov 20, 2020)

• SEO Mad Scientist Update: Using the GMB App to “Safely” make Edits & Local Organic Tests

• Special weekend cashback deals this month (with prizes)

• Custom signals added to DFY SEO, Traffic Link & Link Booster Monthly Campaigns

• SEO Campaign Coordinator option for agency partners, 10+ monthly clients

https://web20ranker.com/product/seo-campaign-coordinator-agency-partners-only/

• New Blog Post is Up: Dominating the SERPS with Guest Posting - The Definitive Guide

26:15 SEO News Overview (Nov 20, 2020)

Q&A

41:10 Got a fence contractor with offices (and GMB listings) currently in Lakeville, MN, and Hartford, WI. In addition to contracting, he also wants to sell fence supplies for DIYers and other contractors and essentially wants to rank for this service in all the cities and towns between Minneapolis and Milwaukee. Is it good to get a separate website and fake GMB for that new location?

57:35 Next year, Google may be "moving" away from backlink driven authority and focusing MORE on traffic driven authority. I'm sure this is a natural evolution, but what do you think the future of SEO looks like?

Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Episode 62 Table of Contents 

- SEO pricing tool live

- Google Page Experience Update To Launch May 2021 With New Snippet Labels

- Google My Business Reviews Publishing Delayed

- XML Sitemap is a minimal baseline for any serious website

And So Much More!

1:25 Weekly Update (Nov 13, 2020)

• TONs of giveaways coming for the holidays + special weekend cashback promotions. So stay tuned!

• SEO Mad Scientist Update: Does the service area allow you to show in different Local SERPs?

• SEO pricing tool live

• Special weekend cashback deals this month (with prizes)

8:25 SEO News Overview (Nov 13, 2020)

Q&A

21:45 How do you get outreach done?

24:15 Bing Webmaster Tools is super helpful

25:45 Do you think with the CLS they are more so trying to see how well users can reach the info they need without having to mess with the UI?

29:15 How much are you paying for Content? Are there any platforms you use specifically to hire SEO writers?

Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Episode 61Table Of Contents 

– Google Short Videos Carousel In Search Results

– On October 28, 2020, Google misclassified some Google Discover data as video in the Performance report

– John Mueller: Google Cache Link Not Dependent On-Site Traffic

– Danny Sullivan: Why Rankings Go Up But Traffic & Clicks Down

And so much more!

0:48 Weekly Update (Nov 6, 2020)

• No Giveaway this month. TONs of Giveaways coming for the Holidays.

• SEO Mad Scientist Update: More SAB Findings. Does the Service Area allow you to show in different Local SERPs?

• SEO Pricing Calculator almost ready to Launch

12:00 SEO News Overview (Nov 6, 2020)

24:05 Gary Illyes talks about how Google handles Duplicate Content Detection and then the Canonicalization – Each Page is given a Check and if two Pages match it is dupped.

29:52 Why Rankings Go Up But Traffic & Clicks Down

Q&A

35:15 Posts on GMBs don’t really matter, but recently I’m hearing more and more they do. What do you think is the best way to continue to increase geographic ranking with a GMB?

51:50 I shouldn’t Inject Geo LAT LONG all over the Suburbs if I’m located Centrally?

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/