The SEO Mad Scientist

Episode 80 Table Of Contents 

Co-Host: Sophie Allen + Mike Milas

– Local GMB Updates

– Google Maps Street View Images For Service Area Home Businesses

– New Tool Google My Business Review Removal Request Status

– Emojis In Google Search Suggestions & Autocomplete

– Google Showing Product Image Thumbnails In Search Snippets More Often

– New Sentiment GMB Layout On Mobile

And So Much More!

02:05 Weekly Update (March 26, 2020)

– Beta Testing of our new Page Speed Optimization Service will be launching shortly

– Scheduling Agency Scaling Webby in about 2 Weeks

– Getting Bonuses out for last few Weekend Sales

5:23 SEO Discussion – Live Questions & Comments

14:45 SEO News for The Past Week

– Creepy: Google Maps Street View Images For Service Area Home Businesses

– Google Local Pack Showing Menu Highlights

– New Tool Google My Business Review Removal Request Status

– Google Maps Business Listing Overlay New Ad Spot

– Emojis In Google Search Suggestions & Autocomplete (Desktop & Mobile)

– Google Showing Product Image Thumbnails In Search Snippets More Often

– New sentiment GMB layout on Mobile:

17:10 SEO News Discussion

42:30 SEO Mad Scientist: Image Tests & Shortlink Update

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Episode 79 Table Of Contents 

Co-Host: Sophie Allen

– Large Unconfirmed Google Local Search Algorithm Update Yesterday

– Google Posts Spike In Rejection Notices

– Google Search Console Q&A and FAQ Reports Upgraded

– Google Preparing For New Search Console Functionality

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Episode 78 Table Of Contents 

Co-Host: Sophie Allen

– Google March 2021 Search Ranking Algorithm Update

– Google Chrome to start using scroll to image and video links similar to scroll to text in riche snippets and search.

– SEM Rush is going public under SEMR on the NY stock exchange

– Google On Pagination: Noindex pages that require the previous pages for context.

– Google Recommends Pyramid Navigation Structure For Large Sites

And so much more!

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Episode 77 Table Of Contents 

Special Guest: Sophie Allen & Dustin Minch

– How Google uses tokenized data

– Google Mobile-First Indexing

– John Muller: The number of links to a page is irrelevant to SEO

– Gary Illeys: Title Tags longer than google shows get SEO value

– Google: There Is No SEO Reason To Make Bloated Sites

And so much more!

01:17 Special Guest Intro Dustin – Agency Info & Crypto Affiliate Website

10:05 New Co-Host Intro Sophie

13:30 SEO Mad Scientist – GMB Q & A Tests Results & Other GMB Tips

19:11 SEO Sales Disscution – Live Queestions & Comments

25:05 The Importance of SEO Training & LCT Training Review

33:40 SEO Mad Scientist – Upcoming GMB Test Info

35:18 Web 2.0 Ranker Updates

– SEO Campaign Updates

– Backlink Metrics Web 2.0 Ranker Blog Post

– PBN Map Embed Service Launch & Sale

– Scale Your Agency Webinar

40:17 Go High-Level Webby Details & Discussion

48:31 SEO News for The Past Week

– About Serving Index & Index Shards

– Mobile-First Indexing Deadline Is Around March 2021

– More Associations Available In Google Search Console

– Google Showing Less Featured Snippets

Google Says

– Page Experience Update in March Will Not Have Big Impact at First

– John Mueller: Number of links to a page is irrelevant to SEO

– John Mueller: No search penalty for too many redirects

– John Mueller: Google doesn’t announce depreciated ranking signals

– Gary Illyes: In the past 10 years Google has only adjusted their algo 4 or 5 times due to SEO manipulations

– Gary Illyes: Title Tags longer than google shows get SEO value

54:00 SEO News Discussion

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Episode 76 Table Of Contents 

– Web 2.0 Ranker Updates

– Google Local Browse Restaurants By Filters

– Google Search Console Screenshot Hack

– Google Search Console Core Web Vitals Boundaries Changed On February 17th

– Can You Ride The Google Discover Wave?

And so much more!

1:50 SEO Mad Scientist Update: Still analyzing Name and Category tests – Q&A and Review Responses test are in Pipeline

10:22 Geotagging Images will help?

18:52 Is the Local Business Schema on all my City Pages Considered “SPAM”?

23:55 Weekly Update (Feb 19, 2020)

• New Blog Post (Exploring Link Metrics – Links that Matters and Links that Don’t)

• PBN Map Embeds Launch Tomorrow (Every $200 Spend will win $99 worth of TIER 2 PBN’s)

• Special Announcement: Scaling Your Agency Webinar March 10th (Sign Up Link is in the Weekend Email)

29:45 SEO News Overview (Feb 19, 2020)

34:05 Unconfirmed Google Search Ranking Algorithm (Update February 17th)

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Episode 75 Table Of Contents 

– Unconfirmed Google Search Ranking Algorithm Update February 8th

– Google Related Searches Stuck To Top Of Mobile Search Results

– Google Search Tests Dark Mode Theme Controls

– Google Search May Use Core Web Vitals Data From Non-indexed Pages

– John Mu: Google Search Prefers To Neutralize The Effect Of Spam

– Google Ads Lead Form Now Triggers On Headline Click

And so much more!

2:45 SEO Mad Scientist Update: Follow Up on Irrelevant GMB Category Test

16:55 Any tricks for getting GMB’s out of pending that are stuck?

23:35 Weekly Update (Feb 12, 2021)

• Early Valentine’s Day Announcement, Starting 2/14 we are going to offer free NAP updates for all accounts created by Web 20 Ranker

• 1st Webinar for FB Community – Value Packed with System and Processes to Scale your Agency (Held on March 10, 2 PM EST)

• Open positions at Web20Ranker.com

• Valentine’s Day Special Announcement from Web 20 Ranker! Don’t forget to check your Email

34:35 SEO News Overview (Feb 12, 2021)

42:05 Some Chattered About the Update

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Episode 74 Table Of Contents 

– Google: Core Web Vitals Values Won’t Differ Based On Type Of Site

– Google Launched The About This Result Snippet Feature

– Google My Business Adds Guidelines For Co-Working Spaces

– Chrome Data Added To Google Search Console Discover Performance Report

– Google May Suspend E-Commerce Sites That Change Prices On Checkout Page

– Google On the Same Link But Different Anchor Text On the Same Page

And So Much More!

2:00 SEO Mad Scientist: GMB Category Updates: Did We Lose the Rankings?

14:05 Is the ranking of a GMB going to affect the ranking of our site in the SERP’s (and vice versa)?

17:20 Is there any update on the post from local Viking with the images going over to your GMB account?

18:50 Weekly Update (Feb 5, 2021)

• Lots of Updates going on with Local Viking

• Scaling Your Agency Webinar March 10th @ 2 pm EST

• For Every $300 Spent Get a Free 1k Traffic Guest Post

28:30 SEO News Overview (Feb 5, 2021)

35:25 Google My Business Adds Guidelines For Co-Working Spaces

39:57 Google: Core Web Vitals Values Won’t Differ Based On Type Of Site

46:35 Google May Suspend E-Commerce Sites That Change Prices On Checkout Page

48:50 Google On the Same Link But Different Anchor Text On the Same Page

55:35 Niche Directory won’t have a NAP or GMB. What’s the best way to Pass Link Juice?

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Episode 73 Table Of Contents 

– Logos Disappearing From Google Local Listings

– Google Drops Review Snippets For Lawyers

– Google To Stop Supporting Data-Vocabulary.org In Search This Weekend

– Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages

– John Mu: Google Can Penalize A Network Of Sites For The Same Manual Action

And So Much More!

0:35 Today’s Special guest Michael Rayburn, the owner of Rayburn SEO and Bullet Proof SEO Facebook Group

6:30 SEO Mad Scientist Update: Irrelevant Categories test shows significant Results

25:12 Weekly Update (Jan 29, 2021)

• Agency Growth and Client Acquisition Webby will be held in FEB (Date will be announced later)

• Quarterly Live Webby for our FB Community (Open for All)

30:35 SEO News Overview (Jan 29, 2021)

34:43 Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages

45:15 Google Can Penalize A Network Of Sites For The Same Manual Action

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The SEO Vault: Episode 72

– Medic Update may be ranking med sites too well

– Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews

– Google Continues Injecting Links Into Featured Snippets (Like Wikipedia)

– Google Crawl Stats Report Can Handle Additional Types Of Crawls

– Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers

And So Much More!

5:20 SEO Mad Scientist Update: GMB Short link and Irrelevant Category Test

31:45 Core Updates and How they are Going

36:20 My website (Chain of 11 Chiropractic Clinics) Ranking well for Chiropractors but now I want to branch out to Massage and Physical Therapy. Best way to approach this?

51:05 SEO News Overview (Jan 22, 2021)

56:23 Weekly Update (Jan 22, 2021)

• State of SEO Webby Yesterday

• Agency Growth and Client Acquisition Webby will be held in February (Date will be announced later)

• Quarterly Live Webby for our FB Community (Open for All)

1:02:40 Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews

1:11:50 Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers

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Episode 71 Table of Contents 

Special Guest: Brandon Leibowitz

- Search Console Google News Performance Report

- Google SMITH Algorithm Is Not Live

- Focusing on one SEO tactic can hurt overall results

- Google Counts Links On Noindexed Pages?

And so much more!

1:20 This week's special guest: Brandon from SEO Optimizers - Intro and some of his Experience

10:50 SEO Mad Scientist Update: GMB Shortlink test and other variables

20:05 Are driving directions still moving the bar for GMB?

24:40 Weekly Update (Jan 15, 2021)

• 2021 SEO Webby will be on Jan 20th at 12 PM EST (Only for those who Qualified)

• Webhooks for Agencies Launched

28:05 SEO News Overview (Jan 15, 2021)

33:03 Will spending on Ads will help your Organic Rankings?

41:35 Google’s SMITH Algorithm Outperforms BERT

45:20 Does Google Count Links On Nonindexed Pages?

53:55 Google's Thoughts On Selling Domains Based On SEO Value

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