The SEO Mad Scientist

Episode 100 Table Of Contents

Co-Host: Mike Milas + Jessie Taylor + Bucky Helms + Danielle Windsor

17:07 Web 2.0 Ranker Weekly Update

- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced

- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)

- Dynamic Event - Can Fit 3x The Previous Amount Of People

- You Will Leave With The Pieces Of YOUR Agency That You Need!

- At Certain Access Levels You Gain "Accountability"

- 12 Month Group Comes With Networking & Quarterly Calls

Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/

1:02:18 SEO News For The Past Week

SERP Changes/Tests

- Google Removes Safe Browsing As A Google Ranking Signal - This Comes From The Google Page Experience Update

- Google Testing Discussions Carousel - Google Is Testing A New Design Layout For Displaying Forums In The Search Results

Google Says

- Google: Try To Use One Sitemap File For Google News

- Danny Sulivan - Confirmed That Google Core Updates Can Sometimes Impact Both Image Search & Local Search Results

- Google: If You Remove A Part Of Your Website You Will Rank Differently - John Mueller Confirmed

- Google Says Coming Back In Search Is Faster Than Dropping Out In Search After Downtime

Q&A:

9:56 Do you know if it's possible to get a due follow link from my maps? Or did Google close that one? Is it still worth getting?

25:02 Chaz - I'm linking my social profiles, my press releases, and my guest posts, should i link "web20" links? the links I find when i do a brand search?

30:10 AP News - Is This US Specific?

33:09 Chaz - I've looked at some past posts from you (Web20Ranker) regarding CTR manipulation. In some you indicate that it's legit, and it's something that web20ranker.com does, and in others you say it's overrated, can you clarify?

47:28 Tier 2 links. How many tier 2 links to a GP and what metric do you use to decide how many you link to a GP; DR? RD? Traffic? Keywords?

49:24 I have 3 websites, 2 of them i've used ALL of your GMB services (they were all pieced together), for my third website, what service/option is there to encompass all of them?

51:47 A client has a car rental company near the Toronto airport (despite the airport address actually being in the connecting city of Mississauga). The client has an affiliation with a European vehicle rental company too. The problem is...a) my client's GMB address is in "Mississauga". b) the affiliate also has a GMB at the exact same address as our client - but with " - Toronto" added to the GMB name. If I search the area for "car rental mississauga" or even "car rental" my client comes up. But if I search for "car rental toronto" the European affiliate comes up. I'd rather my client show up for "car rental toronto" since that is a way more popular kw. Anything I can do to help get my client showing up for "car rental toronto" related kws?

1:06:09 Speaking of YouTube when you put on the subtitles on your videos do you think Google is picking that wording up for keywords?

1:08:47 Do you take a different approach ranking a local service business that is commercial only? But that does 0 residential?

1:14:40 Is there any value in doing multi-language websites if you live on the border?

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Episode 99 Table Of Contents

Co-Host: Sophie Allen + Bucky Helms + Mike Milas

2:01 Web 2.0 Ranker Weekly Update

- AP News Brand Feature Is Officially LIVE!

- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced

- NEW GIVEAWAY For The 100th Episode! - Ticket To The Mastermind - Giveaway Will Be Live On The Vault! - Agency Level Giveaway - EXCLUSIVE LEVEL Includes 12 Month Exclusive Consulting

36:54 SEO News For The Past Week

- Google Link Spam Update - Could Be The Cause Of Any Recent Changes

SERP Changes/Tests

- Google Local Business Listing In Search Displays Areas Served - Shows What Regional Areas Businesses Serve

- Google Changes Eligilibility For Fact Check Rich Results - New change Makes It So You Can Only Have 1 "Rich Result" Per Page

- Google Removed Where Your Business Is Located At

- Review Stars Are Back In SERPS

Google Says

- John Mueller On The Recent Google Link Spam Update - "You Don't Have To Change Your Links To No Follow and Sponsored"

- John Mueller - Google Does Not Ignore All EDU Links

- John Mueller On Google Page Experience Update - Google Page Does Like To Have Duplicated Codes

- John Mueller Says Try Google Shopping Feed - Now Free Google Shopping That People Can List

Q&A

8:11 in GMB is a mobile service-based business better off having a fixed address that services x amount of areas or just have it as a serviced area business with no fixed address. Will either option make it rank better or in more areas?

16:32 Do you think you can rank for a highly competitive keyword organically without having a verified GMB?

21:01 I understand SEO citations for local are critical but how many should you start with? Any Testing on that?

26:06 I understand citations for local are critical. How many citations should you start with?

27:57 Do you guys think doing affiliate SEO or Rank N Rent selling leads is better or more profitable for your experience?

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Episode 98 Table of Contents

Co-Host: Mike Milas

Special Guest: Jessie T.

5:25 Local Viking Input

- Local Viking *What's Happening* - Rolling out Whitelabeled Private Instances With Local Viking - Fully Whitelabeled Under Your Brand

- Features Are Being Developed - Geogrid Updates - SERP Tracking - Almost Done

12:01 Web 2.0 Ranker Weekly Update

- NEW 100% Free Neat Content Upgrade On All Account Building - Price is The Same as Before - AI Generated Content On All Socials!

- Upgrade to Hand-written is Available

- NEW Premiere Niche Guest Posts For Tech Websites - Hand Selected Target List!

- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced

- NEW GIVEAWAY For The 100th Episode - Ticket To The Mastermind - Giveaway Will Be Live On The Vault!

47:41 SEO News For The Past Week

- NEW features for Google Maps - One is allowing users/searchers to leave more detailed reviews for Restaurants

- Updates with Covid Congestions Reports in More Areas

- Google My Business Supporting Hours Of Operations Details

SERP Changes/ Tests

- Google Drops The AMP Label In The Mobile Search Results

- Google is Testing NEW Local Map Layouts!

- NEW Timestamp Ability On Your Own Webpages!

- Google Released A Post About Search Operators and Their Limitations - Confirming That Search Operators Have Their Limitations

Google Says

- John Mueller - No Results Found Response Can Lead To Soft 404s In Google Search Console

- Gary Illys - Google: Redirects Signals Stick With Destination URL After A Year

- All Redirects Will Stick For Technically 2 years

- Google Core Updates Could Impact (PAA) Section, and Other Search Features

Q&A:

17:48 Hey hey. I have a question. I just acquired a new client. They are in the mortgage industry and have a GMB called Arizona Lending Group. When you type in "Arizona Lending Group" into Google, their business GMB doesn't show up and their website URL doesn't show up on the first page either. They launched both their website and GMB about 4 months ago. They have done almost zero SEO. My question is, how can their business name/website URL/GMB show up at the top of Google when you type in their business name into Google? I'm guessing domain age, proper indexing, and GMB optimization might play a factor. I plan on outsourcing their GMB SEO to you guys, so maybe you guys can look into it more when I send all the details. thanks, guys!

23:25 is there any way of preventing others from suggesting an edit to our GMB listing?

26:00 I'm seeing Google Map listings in some local searches with only 2 results in the Maps area... Is this something new? Are they gonna slowly roll out the Google 3 pack?

30:50 1 More ..... Have a client. I have a strange one here.. Maybe someone can give some insight. When I go to the 3 pack for my GMB I don't show up, however when I click more I show number #3 yet I'm not #3 in the 3 pack on the Google search page

35:49 hey, I have a client where an employee moved the pin with his personal email. I fixed it in the GMB but he isn't showing on google anymore. it does 2 things show driving directions or if I misspell it will show him. any ideas. he already had a gstack.

39:37 Are citations still effective in ranking a GMB? How about using the CID as the web link? Any benefits? Also how important are citations with spun content? Is Google getting pickier about citation descriptions now? Are NAPs with a copy/paste description not enough anymore?

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Episode 97 Table of Contents

Co-Host: Sophie Allen + Bucky Helms

1:32 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Due Follow Press Release

- Press Dashboard has been re-engineered, Due Follow Releases are now LIVE!

- 20% OFF AP News Brand Features - are live on the site; Press Release Syndication has been rebuilt

- Philadelphia Local Marketing Mastermind - November 5th Through 7th - Check It Out Here: https://web20ranker.com/local-marketing-mastermind/

- Episode 100 MID-LEVEL TICKET GIVEAWAY! - Mid-Level Ticket Giveaway of the Upcoming Philadelphia Mastermind

23:33 SEO News Discussion

- July Core Update Effectively Complete as of July 12th

SERP Changes/ Tests

- Google Testing Big "Carousel" For more Specific Searches

- Google Editorial Content Policies for Job Postings Coming Soon!

- Google Local Ranking Changes With The Core Update

- Google is Discontinuing Posting in the Knowledge Panel

Google Says

- Can SEO's Give Timelines For Ranking & Indexing Issues in Google Search?

- John Mueller states that some Change-Timelines can be well estimated

- John Mueller Also States that simply it depends if the client is willing to also update their site

Q&A:

16:49 Question from the Local SEO Community FB Group: I am talking to a prospect that has 2 locations around the same big city, about 20 miles apart. He has 2 GMB's. Both link to the home page, despite him actually having some pretty nice location pages built out.

The main location in the heart of the big city is coming up #1 all over a geogrid. I have not yet checked the other location.

Should I leave the GMBs to point to the homepage if they are doing quite well?

27:34 What are you doing to combat it?

46:26 Have you seen the creation of a GMB site completely replace the companies domain in all the SERPs where the domain was previously ranking #1 for over a year

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 96 Table of Contents

Co-Host: Sophie Allen + Mike Milas + Bucky Helms

6:30 Web 2.0 Ranker Weekly Update

- 25% OFF 4th of July Sale ends TODAY, so make your purchases to be entered into the $10k drawing!

- NEW VAULT GIVEAWAY - Random Giveaway! Comment during the show and we will give away a prize to a random person in the comments.

- AP News Brand features are live on the site

- Press release syndication has been rebuilt and better sites added.

- Philadelphia Local Marketing Mastermind will be on November 5th, 6th, and 7th. - next week more updates on speakers and topics

- We are hiring https://web20ranker.com/careers/

12:38 SEO News for The Past Week

- Core Update

SERP Changes/ Tests

- Google Testing sticky footer with related searches on Chrome mobile

Google Says

- 3rd party metrics, what john muller says

- Don’t link all your pages to all your pages says John Muller

- Machine Learning takes care of obvious spam - Search off the record podcast Duy Nguyen

- Don’t worry about spammy links from going viral said John Muller

SEO News Discussion

15:40 Don’t worry about spammy links from going viral said John Muller

19:00 3rd party metrics, what john muller says

25:55 Core Update

33:05 SEO Mad Scientist Update

Q&A:

11:52 All USA OR any Canadian sites for the Press Releases?

37:22 Were those GMBs that dropped using names with a dash like " name - geo" or words like "name in geo"

41:38 Did the CTR test do anything?

44:36 Lost ranking for a site that's brand is like "City Commercial Cleaners" ("City" being the actual word "City" and NOT the city name). I wondered if that was hurting them too. Being too generic, keyword-rich, even though it is their actual company name.

46:25 Is it most ideal to set up a general location page or do you recommend geo+kw pages as the primary location page?

50:48 Can you tell me, how to index citation links currently it’s getting really hard to index them naturally in Google/ using the indexer tool.

55:21 Reviews seem to be a GMB rankers these days?

59:25 GMB Spam Fighting as an SEO service for clients? Thoughts?

1:00:50 What happens if a business on GMB moves to a new location that needs re-verification? Does the existing map with rankings get de-indexed during the verification process?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 95 Table of Contents

Special Guest: Jessie

Co-Host: Sophie Allen + Mike Milas

4:07 Fourth of July Holiday - Check Web 2.0 for ongoing sales

4:37 GMB Talk with Jessie

- 300 recurring monthly + 200 monthly campaigns, hands-on in a lot of niches and countries

- GMB has to "keep up" because Google is changing recurringly

- Latest change was an Algorithm Update (As of July 1st)

- Google is shifting towards more authoritative and trustworthy brands, Google is attempting to get rid of spam listings

- You must have a "consistent" presence online for Google to even verify you on GMB

- Increase in brand building

- Seeing improvements in listings that have built said brands

- "Quick fixes" will usually lead to a suspension or filtering

- Google considers putting "city" names in your listings as "keyword stuffing"; overall this is not a "good" "quick fix"

- Think of a brand name and use a keyword, use "puns" to your advantage

19:28 GMB Campaign Updates

- A great deal of focus on brand building

- More quality signals, and more signals that are prominent for that brand (Niche-Specific)

- Custom signals package has launched, available as an add-on

- Revamped GMB campaigns, made simpler

- Article publishing and additional unique brand building that is more customer-specific

- They review your specific Niche and do what they can for your brand

Brand Updates

- 4th of July Sale Started Today!

- 10k in SEO Services

- Giveaway To Philadelphia Mastermind (Tickets for hotel and flight)

- Bigger Mastermind

- Rebuilt press release syndication platform, syndicated to more and better platforms

Ap News Feature

- Brand write up article that will be published on the associative press website

SEO News for the Past Week

- Part 2 Final Update (Spam Update)

- No Major Changes

- Google is depreciating broadcast modifier;(its already changed)

- Google announced that they had used M.U.M in more complex search understandings

- Google may be testing some forum listings in search

- Google Says - Google updated their help document with redirects, John Mueller made comments about search counsel. He responded with if they are important pages and they are not indexed then it is a problem.

Q&A:

24:51 If you are doing working for a GMB national company do you stay away from putting all of USA as the service areas

30:10 Would it be a good idea to remove the phone numbers that are on my existing posts?

33:45 If a GMB location had a lot of citations to it, and another business came into that office/suite, does the new business have to get all of those old citations deleted for it to rank well for the new business

41:29 Do you think putting the phone number in the title tag will hurt the brand?

55:07 What about pushing traffic to increase CTR?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 94 Table of Contents

Co-Host: Sophie Allen + Mike Milas

5:54 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Random Giveaway Comment Enter

At the End we will giveaway a prize to random question in the comments

Random person who shared the episode

- Weekend Deal Starts Tomorrow Morning - Australia Sale

- New Merch: 20% Off Coupon: Web20Off

https://merchmart.store/product-brand/the-seo-vault/

https://merchmart.store/product-brand/seo-mad-scientist/

https://merchmart.store/product-brand/seo-life/

https://merchmart.store/product-brand/web-2-0-ranker/

- New Niche Relevant Guest Post Links are here: eCommerce and Travel Niches, Health and Tech. Premium, hand-selected list, great metrics, lots of RD

- AP News Brand features live soon

- Philadelphia SEO meet Up? Interest?

- We are hiring

- Jessie will be joining us next week to talk about some of the latest GMB updates

38:08 SEO News for The Past Week

- Google My Business Rush Hours & About Your Company Reports

- Confirmed Google Search Spam Algorithm Update On June 23rd

SERP Changes/ Tests

- Google Tests Search Refinement With Brand Filters

- Google Local Pack Sections Buttons Triggers Query Refinements

- Google Local Pack Review Filters Smiley Faces

Google Says

- Again, Google Does Not Use Sentiment For Ranking Purposes

- Google: Quality Changes Take Several Months To Be Reprocessed & Reevaluated

SEO News Discussion

41:40 Google Search Spam Algorithm Update

Q&A:

12:35 I manage a website that’s ranking number one for the main keywords - the owner wants to make some changes to the homepage.

15:45 What's the latest on naming GMBs (for results, not what Google says) for city modifiers? I've always jammed the city name in with good results - has anything drastically changed in the last couple of months with that?

17:48 Client with 3 locations has the same phone number. would you change to unique or leave them the same?

20:25 Moving from Hubspot to WordPress. Can you recommend a service that can do that?

21:30 Do you think years in business have any better results in rankings?

23:58 How can I find the address for a service location if I don't know where the postcard was sent?

27:22 What software are you using for CTR?

30:50 I use your link building service, custom signals, google stacks, authority stacks, pbn links, geo network, and link building service, what’s the next level next step?

35:20 Is it safe to point Web20 Mini Networks to main website page?

45:55 Competitor research is extremely important and time-consuming. Any chance of Web20 offering in-depth competitor research deliverables a la cart in the future?

49:35 What is the best use of PBN Map Embeds?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 93 Table of Contents

Co-Host: Sophie Allen + Mike Milas

2:40 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Random Giveaway Comment Enter

At the End we will giveaway a prize to random question in the comments

random person who shared the episode

- Weekend Deal Starts Tomorrow Morning - Yet to be decided

- New Niche Relevant Guest Post Links are here: eCommerce and Travel Niches are health and tech. Premium, hand-selected list, great metrics, lots of RD

- AP News Brand features live soon

- We are hiring

30:50 SEO News for The Past Week

- John Mueller thinks it is a fallacy for SEOs to focus on tiny factors and that SEOs feel they need to win at every one of them

- Google June 2021 Core Update Finished Rolling Out On Saturday, June 12th

- Google Page Experience Update Rolling Out Between June 15 & End Of August

- Now Live: Google My Business Performance Report Direction Requests & Website Visits

SERP Changes/ Tests

- Google Browse More Ideas Search Feature

- Google Tests Refinement Bubbles In People Also Ask

- Google Tests Arrow Up In Footer Of Mobile Search Results

- Google Tests Article Carousel For Author Knowledge Panels

Google Says

- Google: Quality Is A Site Level Signal

- Google: There Isn't All That Much Trick In Search

SEO News Discussion

35:42 SERP Changes / Tests

42:02 Google: Quality Is A Site Level Signal

44:28 Google: There Isn't All That Much Trick In Search

Q&A:

8:40 Any tips on outranking phone directories like justdial/practo/etc?

21:18 What is the diff between Custom Signal and Managed Link Building?

27:07 PBN Map Embeds in the GMB Accelerated package, how many are there, and should we add more?

47:17 Do you have a suggestion for a GMB search term that is heavily competitive to push it over the top?

51:48 On my GMB we have suite c building 4 for the address. Should I change to C4? Is there any benefit in doing so?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 92 Table of Contents

Co-Host: Mike Milas + Sophie Allen

4:34 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Random Giveaway Comment Enter

At the End we will giveaway a prize to random question in the comments

A random person who shared the episode

- Weekend Deal Starts Tomorrow Morning, (now being announced on the vault) 20% cashback on all links…

- New Niche Relevant Guest Post Links are here: eCommerce and Travel Niches are Live...health and tech coming in days. Premium, hand-selected list, great metrics, lots of RD

- The newly updated Accelerated GMB Campaigns are live, all past unused credits are being upgraded to the new more powerful campaigns free of charge. New campaigns consist of 3 phases that run about 90 days in total, and you can order individual phases

21:00 SEO News for The Past Week

- Google May Automatically Add Location Extensions To Your Ads

- There Was No Product Review Update; A Core Updates Can Impact Product Review Sites

- Google 2021 Search Central Unconference On June 21st

- Google: You Need Some Unique Content To Rank Templated Content Above The Fold

- Google: Ranking Factors Is A Bad Idea

- Google: There Will Never Be Stability In The Search Results

SEO News Discussion

25:10 Google: Ranking Factors Is A Bad Idea

29:25 Google: You Need Some Unique Content To Rank Templated Content Above The Fold

Q&A:

10:20 Where on the greyscale from White Hat to Black Hat do you consider your SEO services such as advanced GMB or Mini Networks (small PNBs) etc.?

14:06 I've read that Google gives less weight to nav, footer, and sidebar links for obvious reasons, do you also recommend listing them in the body for full internal linking benefits or is sidebar fine?

19:04 Has anybody noticed that when you're changing stuff in your GMB and you're on the mobile app Google my business it gets updated faster then say you were on your computer or laptop?

35:40 When building service page silos, do you like to internally link within the context to all other services, only to related services, or none to keep the silo tight and retain the link equity?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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Episode 91 Table of Contents

Co-Host: Mike Milas + Sophie Allen

2:30 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Random Giveaway Comment Enter

At the end we will give away a prize to a Random person who commented

- The SEO Mad Scientist Yearly Report is Done, released in one of the previous weekly emails

- The Report is 80 Pages long, Summarizes All the Previous Tests, Easily able to

See What is "Moving the Needle", and What Web 2.0 Tested

- Memorial Day Sale Has Ended

- GMB Accelerated Campaigns are Finally All Updated

39:22 SEO News for The Past Week

- BIG UPDATE - June 3rd Core Update

- Google is going to start allowing cryptocurrency ads

- GMB Shortlinks are no longer editable, you also cannot create said Shortlinks

- Google lowered the threshold for CLS score

- Google launched an assistant for Google My Business in Italy; voice-activated Google My Business

Q&A:

10:39 What's the best GMB audit tool?

17:54 How can you tell if a GMB is "claimed"?

25:07 Can you break down how you structure your URL silos for Geo Content pages?

29:39 Should service be listed as products?

32:40 Do you nest the URL underneath your money page?

Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube

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