The SEO Mindset Podcast

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination.

June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture.

Its good that we have these moments in the calendar, but we have to remember why events such as these, and others, exist in the first place, and the importance of supporting these communities.

We have HarRoop Sandhu joining the podcast, and this is part 1 of the conversation where we discuss the current challenges different communities face, why it’s important to have these conversations, and share different experiences.

About HarRoop

Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity.

A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power.

Where to find HarRoop

HarRoop on LinkedIn

Lead with One website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Would you move from your home country to pursue your SEO or marketing career?

That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK.

In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's faced along the way and the support that has carried her through.

About Zarin

Zarin is a Marketing Executive at Clarity Homecare, specialising in SEO, SEO content writing, and social media marketing across both organic and paid channels.

Where to find Zarin

@zarints on Instagram

Zarin on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Summer of SEO - Free SEO Course for Ecommerce Stores
• Freddie Chatt - Search to Sale | LinkedIn
• Goodbye Linear Career Paths, Hello Flexible Portfolio Careers
• Cats Protection Doncaster | Adopt A Cat | Support Us
• Women in Tech SEO | Global Community
• Lost in Translation: Navigating Workplace Culture with Roxana and Laura

Mentioned in this episode

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Do you break out in a cool sweat when thinking of SEO sales pitches?

We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up.

What if I told you that improv can help?

I am not bonkers, bear with me.

Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst experiences he’s had and how the rules of improv can be applied to make pitching easier and more successful.

He also gives you one thing to implement next time you pitch - to help you success.

About Derek

Derek Hobson is an SEO humorist and digital marketer, working in agencies and in-house across the US and — most recently — in the Netherlands. The only thing spanning longer than his search career is his background in improv, which ultimately prepared him for the most demanding audience (children’s attention): serving as a maritime historical reenactor (read: pirate) aboard the brig Pilgrim in Dana Point.

Where to find Derek

Derek's Website

@SEOHumorist on Instagram

Derek on YouTube

@SEO_Humorist on X

Derek Hobson on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• Rachelle Risner - Brainlabs | LinkedIn

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Wouldn’t it be wonderful if there was a cure for imposter syndrome?

We all have to deal with it - it sneaks up time and time again.

And the funny thing is, how can you be an imposter to something that you’ve been invited to?

Most of the times we struggle with it, we’ve been invited to contribute or definitely have a right to be there.

This week I have Dhea Mohammed joining me on the podcast to talk about this very topic.

She shares how it shows up for her, when she realised it was a thing, what she has learned about imposter syndrome, and of course, practical tips you can implement to help you navigate it better.

About Dhea

Dhea Mohammed is a full time digital marketer. She grew up hanging out after school in my parents' marketing agency in Indonesia. She didn’t realise it then, but Dhea was absorbing the foundations of the industry like a sponge. She currently works as Paid Search and Paid Social Executive, and Data & Analytics Lead at Forrest Digital. Outside of work, she volunteers with Teesside Mind and creates content exploring what it means to truly live and enjoy your days, a personal development project close to her heart.

Where to find Dhea

Dhea's Website

@thelivingbydayproject on Instagram

Dhea Mohammed on LinkedIn

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Resources used for episode

• Josephone Rudolf on LinkedIn
• How to Get Lucky in Your Career with Mel Barfield - The SEO Mindset
• Tees Expo 2026 | Business Networking & Showcase in Middlesbrough

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Whether you're actively looking for your next SEO role or simply future-proofing your career, this episode is packed with practical LinkedIn advice you can put into action today.

Adrijana joins Tazmin to discuss what recruiters look for, the biggest mistakes to avoid, and how to turn your profile into a career asset.

About Adrijana

In a parallel universe, I'm a hip-hop and Latin dancer with my own TV show. In real life, I was Head of SEO, and I am currently working as an SEO Mindset coach.

Where to find Adrijana

Adrijana on YouTube

Adrijana Vujadin on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Resources used for episode

• Daniel Priestley - Rethink Press | LinkedIn

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Remote working sounds like a dream: work for any company, anywhere in the world and if you're lucky, they'll even fly you out on work trips.

Something that is not often spoken about is the transition into different workplace cultures, depending on where in the world a company is based, especially if its different from your own background.

This week, I'm joined by two guests Roxana Stingu, and Laura Iancu. They join me to reflect on their own experiences, lost in translation moments, and what it actually takes to adapt to a new culture without losing yourself in the process.

Struggling to navigate this in your own career? Stick around we've got practical tips and strategies you can put into action straight away.

About Laura

Laura Iancu is the founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk.

She’s also a mentor, something she genuinely loves, helping others find their confidence, voice, and place in the industry. Born in Romania and shaped by life across the UK, China and Europe, Laura brings an international lens to sustainability, search, accessibility, and inclusive communication.

Where to find Laura

Website

Instagram

LinkedIn

About Roxana

Roxana heads the SEO & Search efforts at Alamy, a stock photography agency with a collection of over 270M images to date. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive.

She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival.

Where to find Roxana

LinkedIn

Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Resources used for episode

• Miracle Inameti-Archibong - John Lewis | LinkedIn
• Tanya Reilly - Datadog | LinkedIn
• Being Glue — No Idea Blog

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

AI is transforming our industry, and in this weeks episode Tazmin speaks to Jordan Koene who shares why independent thinking, judgement, and staying human may be the most valuable skills we can develop not just for career success but for our ability to protect the communities that are important to us, and society at large.

About Jordan

Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation.

Where to find Jordan

Jordan 's Website

Jordan Koene on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Did you know Romesh Ranganathan was a maths teacher before pursuing stand-up full time.

Wanda Sykes worked as a contracting specialist with top-secret security clearance at the NSA up until the 90s before quitting to pursue stand-up full-time.

Moving from comedy to music. Before making it big, John Legend worked as a management consultant.

You may be thinking, this is The SEO Mindset Podcast, why are you telling us these random facts?

Well, welcome to season 18 (can’t quite believe that) and we’re changing the main theme of our podcast… Joking! Please don’t be alarmed.

To kick this new season off, we’re talking about how there’s no such thing as a linear career path, and I wanted to start with some strong evidence.

My examples from those famous folk shows how career paths can change and pivot, and that is exactly what me and Tazmin will be getting into.

We’ll be giving examples from our own career paths. Sarah actually studied dance at university. How did she get from there to being a podcast host, producer and marketing consultant? Well you’ll have to listen to this week’s episode!

Of course, there will be practical tips that you can implement to help you navigate and build a portfolio career.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

🔗 Support the podcast

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

🔗 Contact Tazmin

Resources used for episode

• How can Ikigai (age-old Japanese concept) help you? - The SEO Mindset Podcast
• Bonus: Revisiting Thinking like an Entrepreneur with Tazmin - The SEO Mindset Podcast
• The Art and Power of Asking Questions with Shola - The SEO Mindset
• How to Get Lucky in Your Career with Mel Barfield - The SEO Mindset
• Workplace trends for 2026 - The new labor market reality - I by IMD

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout.

Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice.

In this episode Steve Paine and Tazmin talk about what this data reveals about human psychology. They discuss the changing information habits, and what two decades of search data tells us about how work, attention, and wellbeing have evolved.

About Steve

Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.

Where to find Steve

Steve Paine on LinkedIn

Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

🔗 Support the podcast

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible

Let's talk about luck.

Is it random? Something that happens to other people, at the right time, in the right place.

Or is it something we can actively influence through how we show up, the decisions we make, and the way we move through our careers?

In this episode, Tazmin is joined by Mel Barfield who explains why it is the latter and what we can do to be 'more lucky'.

About Mel

Mel is Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever. She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel’s also a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.

Where to find Mel

Mel's Website

Mel on YouTube

@allcopymel on Instagram

Mel Barfield on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

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Resources used for episode

• Indie Business Club Podcast
• VIKKI ROSS
• The Luck Factor
• Die Empty

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

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Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t.

Check out Previsible