The SEO Mindset Podcast

How do you choose the right goal, and not just a good one?

In this bonus episode, Tazmin reflects on one of the most overlooked reasons people struggle to feel successful.... By choosing goals that look good on paper but don’t feel right in real life.

She shares two simple questions to help you choose goals that truly support the person you are and the one you are becoming.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2026 Sarah & Tazmin

What are the common causes for a lack of or poor focus, and can it be fixed?

This is the very topic we explore with guest, Steven Wilson-Beales. We cover what having focus means, his own experiences, and practical strategies you can implement to improve.

About Steven:

Steve brings over 20 years of experience managing digital content teams across music, entertainment, education, and publishing. Currently Co-Chair of the Journalism Advisory Board for the Association of Publishers, he helps brands and publishers refine their editorial strategies and adapt to the evolving zero-click search landscape.

Where to find Steven:

Steven's Website

Steven Wilson-Beales on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Leadership in SEO
• Harry Clarkson Bennett LinkedIn
• Beers and SEO with Barry and Steve

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Is goal setting still worth doing?

In a world where tech roles, skills, and even entire industries are changing faster than ever, is there any point?

In this episode, Tazmin and Sarah have an honest conversation about why goals can feel outdated or exhausting, why so many people get the “ick” about them, and how to think about goals in a more flexible, human way.

They also share their own goals for 2026 and a couple of simple actions you can take without adding more pressure.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• The 12 Week Year

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

We're taking a short break over the festive period and will be back on Thursday 8th January.

We want to take this opportunity to thank all of our amazing guests we've had this year. Also, huge thanks to you, our listeners, for supporting the podcast. Thanks for tuning in each week, sharing episodes and the podcast with others, following and reviewing on the apps.

We'll see you in the new year! In the meantime, why not catch up on any episodes you've missed, or listen again to your favourites?

Happy Holidays everyone, and here's to a fabulous New Year. 2026, we're ready for you! Take care of yourselves and enjoy the festive season.

Interested to sponsor the podcast?

Want to sponsor the podcast? Fill in this form and we'll be in touch.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2026 Sarah & Tazmin

In this light, uplifting episode, Sarah and Tazmin explore why the holiday season often drains our energy, and how small shifts in mindset can bring the joy back plus easy ways to slow the stress and refill yourself during December.

Perfect for anyone who wants a calmer, more enjoyable holiday season without the overwhelm.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe to the podcast: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• Reclaim The Holiday Magic Guide
• Setting Yourself Up For Success [2025]

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

What are the six human needs and how do they shape the behaviours, motivation, and growth of ambitious SEOs? In this episode, Tazmin breaks down how these often show up in your role and how understanding these needs can unlock career growth.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Working on international websites and campaigns can be exciting and rewarding but it can also be challenging, frustrating and sometimes a little lonely.

The International Search Summit is an event dedicated to all-things international search and will bring together digital marketers from over 30 countries to learn, share and connect in beautiful Barcelona.

The 3-track, 30 speaker agenda covers a whole host of topics across international SEO, content and paid search and is the perfect event for anyone working for global brands or clients.

It’s happening on Thursday 17th November 2022 and listeners of this podcast can save 15% on all tickets with the code SEOMINDSET. Here's the link to the website to find out more and book your place:Search Summit Barcelona

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• What is Inner Chatter and How it Can Improve Self-Belief?
• 6 Human Needs - Tony Robbins

Copyright 2026 Sarah & Tazmin

When was the last time you truly celebrated a win? If you're struggling to remember, you're not alone. In this episode, we explore why we often skip straight to the next task without acknowledging our achievements and why that needs to change.

Join us as we discuss the reasons we forget to celebrate and more importantly, why celebrating small wins matters for your momentum, mental wellbeing, and long-term success. We'll share practical ways to acknowledge your progress, from keeping a win jar to simply pausing before moving on to the next thing.

Stick around to discover how to make celebration a habit that keeps you motivated and present.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Check out our resources (free and paid)

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Enjoy and like listening to the podcast, then why not support us?

Give us a one off donation

How do the people around you make you feel? Energised and supported, or drained and negative?

This week, Steve Paine from SISTRIX joins to discuss social health and wellbeing, both at work and in life. We reflect on our recent brightonSEO LIVE recording, share personal experiences, and explore how being intentional about our social circles impacts career success.

Plus, we dive into fascinating search data revealing how people seek help with social health and wellbeing online.

About Steve:

Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content.

“We use a journalistic approach to crafting useful, high-quality stories from our data.”

Steve has a very long history in online content dating back to before the web was born.

Where to find Steve:

Find out more about Steve on LinkedIn

Check out SISTRIX website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Thanks to SISTRIX for sponsoring the LIVE podcast

SISTRIX is a SEO analysis tool best known for its Visibility Index that measures how visible websites are in Google search results across different countries. The platform offers modular tools for keyword research, competitor analysis, backlink monitoring, and technical site audits.

Check out SISTRIX

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

• SISTRIX Social Health Data
• Live Podcast: Social Health is Key to Career Success - The SEO Mindset

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Change is happening faster than ever, and many people feel stretched between global chaos and personal expectations. In this episode, we explore why change feels more overwhelming today and how to navigate it without losing your sense of calm or self. You’ll hear honest reflections, practical grounding tools, and gentle ways to move through uncertainty with more intention and less pressure.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

• LIVE podcast October 2025
• Inner Chatter Podcast Episode
• Buy Me A Coffee

Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Check out Clear Narrative Media

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?

Give us a one off donation

We have up to 80,000 thoughts a day, most of them negative and untrue! In this episode, Tazmin and Sarah explore how to quiet your inner critic, boost self-belief, and rewrite your inner chatter. Hear Tazmin’s inspiring story of turning failure into growth and discover four powerful affirmations to start your day with confidence and calm.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Today’s episode is brought to you by Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.

Dedicated to assisting you with all your marketing, content and strategy needs.

You can find them on all social media platforms or using the link below:

Check out Clear Narrative Media

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Get in touch with Tazmin

Support the podcast today!

Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? 

Well it just so happens, you can… 

For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. 

Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefit from our podcast.

Support the podcast

Resources used for episode

• Live Podcast: Social Health is Key to Career Success - The SEO Mindset
• Using Meditation to Stay Calm and Focused

Copyright 2026 Sarah & Tazmin