In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.

🎯 What you’ll learn:

• How Ross transitioned from corporate SEO to launching Siege Media
• Early lessons from the Penguin update and the link building pivot
• The risks, rewards, and mindset needed to build an agency from scratch
• What it’s really like being “the boss” (hint: not always glamorous)
• How Siege built a full-service, in-house video content studio
• The strategy behind their high-performing YouTube channel
• SEO content that actually drives ROI—without chasing vanity metrics
• Career lessons, mentorship, and agency hiring mistakes

If you’re running an agency, building your SEO career, or thinking about launching a video strategy—this episode is packed with real talk, tested strategies, and a ton of heart.

Sponsored by Moving Traffic Media

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In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.

In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet.

🎙️ In this episode:

• How JP transitioned from Army PsyOps to building enterprise search strategies
• The power of internal site search—and why most SEOs ignore it
• Measuring search quality with metrics like CTR, time-to-task, and result relevance
• Using site search to surface content gaps and refine UX
• Evangelizing SEO internally to tech writers, product teams, and execs
• What makes Red Hat’s open source culture a dream SEO environment
• Vulnerability, trauma, and the reality of mental health in the SEO industry
• Why “brain ghosts” and empathy matter more than title tags

🔥 Whether you're an enterprise SEO, a content strategist, or navigating your own career transformation, this conversation delivers insight, honesty, and a healthy reminder to optimize for humans—not just engines.

Sponsored by Moving Traffic Media

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• Page 2 Podcast on Linkedin
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• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet.

JP has one of the most diverse and interesting backgrounds of any SEO I’ve ever chatted with. His jobs before SEO have included time as an Archaeological Dig Consultant, a Psychological Operations Specialist in the US Army, a massage therapist, an autopsy assistant, a police officer and more.

We talk about how his background ultimately led him into a career in SEO, get deep on the intricacies of building an internal search engine and how it can be used for traditional SEO, and we both talk about our challenging backgrounds and how our upbringings have shaped the people we are today.

In this episode, we talk with Jenny Halasz, Founder and Presidnt of JLH Marketing. We discuss her 20 years of experience in the SEO industry, how she went from being a Communications Major with the hopes of going into Broadcasting to a marketing major while at NC State University, and how that eventually led her to a career in SEO. We talk about her experiences as an affiliate marketing manager for what eventually became Art.com, her rise to become VP of Search Strategy at Acronym, and her transition into owning her own business. And potentially even more importantly, we discuss what it’s like to lose your job, as well as how to pick yourself up and dust yourself off. On top of this, we even talk a little SEO. Crazy right?!? 

In this episode, we talk with Jenny Halasz, Founder and President of JLH Marketing about her powerful and deeply personal journey through the SEO world—covering everything from affiliate marketing in the early 2000s to leading enterprise-level SEO teams, overcoming toxic work environments, and becoming a solo consultant and mentor.

🎙️ In this episode:

• How Jenny accidentally got into SEO and rose to VP of Search Strategy
• What really happened during her time at WebSourced and Acronym
• Balancing career ambition with mental health and motherhood
• Her take on being a woman in SEO—and why she speaks up for others
• Why implementation is the biggest SEO challenge no one talks about
• Working with developers, handling backlink audits, and avoiding vanity metrics
• The challenges of solo consulting—and how to avoid getting burned by clients
• Advice for new SEOs: Learn, respect, share, and cut the BS

💬 Whether you’re building your SEO skills, managing a team, or trying to balance it all—this is an honest, real-world look into the emotional and strategic side of digital marketing.

Sponsored by Moving Traffic Media

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In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEO—empathy, collaboration, and community—and what it really means to navigate the industry with integrity and curiosity.

We discuss:

• Her shift from content and social to technical and local SEO
• The Google My Business nightmare that suspended 800 listings
• Strategies for working with developers instead of against them
• How being vulnerable builds better client and team relationships
• Speaking at Shine Bootcamp and empowering women in SEO
• Why SEO Twitter is both amazing and toxic
• The Denver SEO gardening club 🌿
• And yes… how Super Mario still rules

Whether you're new to SEO, building your technical chops, or trying to avoid burnout, this episode delivers clarity, humor, and real-world perspective.

Sponsored by Moving Traffic Media

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In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. We discuss how she began her career as a web designer focusing on Wordpress websites, a content development and social media specialist, and how she came to specialize in technical SEO. We also discuss working with developers, her favorite technical SEO tactics, the need to just be nice to other people in the industry, her first time public speaking, our mutual love of gardening, and much more!

In this episode of The Page 2 Podcast, Jacob Stoops chats with Brian Gorman, SEO Director at Go Fish Digital, about his unorthodox entry into digital marketing—from a freelance musician and music teacher to a backlink penalty removal specialist and beyond. 

Inside the episode:

• Brian’s SEO origin story: From chords to crawls
• Lessons learned removing manual penalties at scale
• How content consolidation drove 120% YoY blog growth
• 301 vs 302: the law firm fix that saved thousands in traffic
• His first SEO panel experience and dealing with impostor syndrome
• Why technical SEO feels like “boots on the ground” work
• The power of mentorship and agency culture
• Sublime Text, regex dreams, and the weirdest client call mistake ever

Whether you’re early in your SEO career or deep in technical implementation, Brian shares honest, practical insight with humility and humor.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!