On this week's podcast, John and Chris dive into the world of e-commerce and discuss proven strategies to help businesses thrive in the digital marketplace. Whether you're a seasoned e-commerce professional or just starting your online journey, this episode is packed with insights to take your e-commerce game to the next level.

Digital advertising offers lots of tactic options and lots of different results. Is your campaign meeting your goals? Do you have clear goals? Can you have a conversation with your marketing team on where you need to be? What data matters? John Reynolds and Chris Baur discuss.

Everyone needs a friend. A partner, a sidekick, a trusted advisor. A knowledgeable guide through the valley of Omni Channel campaigns. Why do marketing agencies get a bad rap? John and Chris explore, defend and champion having an advocate in advertising.

With all eyes on Google Analytics and the transition to GA4, website data is top of mind. Bragging rights for high-trafficked pages is good, but following the customer journey from discovery to conversion using data is great. John and chris grab the charts and follow the stats on this week's Serenity Digital Podcast.

They say the first step is the hardest. One of the biggest challenges we see is step two and beyond. John Reynolds and Chris Baur discuss building sustainable, repeatable, and successful marketing habits!

The attention what? The attention economy refers to attention becoming a valuable resource in the digital age, where platforms and businesses vie for our limited attention spans. John Reynolds and Chris Baur talk about the good and bad in targeting and monetizing your "just one more" moments.

In this week's episode, John and Chris talk about the sometimes unfortunate negative perception business owners have of marketers. Was it a bad campaign? A nontrustworthy agency? Learn how to pick the best people for the job, and the best marketing for your needs!

In this episode, John Reynolds and Chris Baur explore the world of PPC (pay-per-click) advertising and the pros and cons of doing it yourself versus hiring an agency to manage it for you. PPC advertising is a powerful tool that can help businesses drive traffic to their websites, generate leads, and increase sales. However, it can also be complex and time-consuming, requiring a deep understanding of the intricacies of search engines, bidding strategies, and ad copywriting.

You are the best advocate for your business, and making great content is something you can do, with a little help. John Reynolds and Chris Baur break down five free tools to help you from research to presentation of your online content. Get making!

Every marketer has told you the same old joke that goes like this, "If there was a silver bullet for marketing, I would be a millionaire"

There are no silver bullets or magical tools or secret codes to be found better online. John Reynolds and Chris Baur talk about Google's EEAT, good content, and library analogies.