One of the biggest questions we get is "How often should I post on social media for my business?" John Reynolds and Chris Baur tackle the number (it's not so complicated) and all the questions (maybe a little more complicated) in this week's Serenity Digital Podcast!

Google has been encouraging and reminding us to update our Analytics to GA4, and July 1st is the day you need to be upgraded. GA4 offers new features, new reporting, and new opportunities for you to improve your web presence! John Reynolds and Chris Baur talk about how to upgrade, new ways to measure traffic, and give you some ideas on how to use your new data.

You've been working hard on making sure your business is everything you've dreamed it would be. It's time to let the world see your hard work. Gain awareness, earn trust, and get new customers with consistent branding, messaging, and voice. Make it intentional, John and Chris from Serenity Digital talk about how.

This week marks the beginning of Spring, which means getting in and doing some much-needed cleaning. Here, John and Chris have 3 SEO-related housekeeping tips to make sure your business and brand are clean and ready to spring the new season! Check your profiles, redirect those broken pages, and start updating that content for growth!

Serenity Digital has had success working with law firms with websites, SEO, and advertising.  This week John and Chris dive into the vertical, highlighting the focuses and strategies we use with your favorite lawyer.  You can see the results in a law group case study right here.

There are a lot of acronyms in the digital space.  At the root of all of them is your CMS.  There are lots of options with strengths and challenges when choosing your Content Management System, and John Reynolds and Chris Baur go through the ABC's of a CMS.

Almost every flight of digital marketing comes with a 90-day asterisk.  "Give us 90 days to compile data and make optimizations" is what we've heard, and what we've said, but what does it mean?  Chris asks and John gives the lowdown on what we're optimizing and why it's important!

Serenity Digital owner John Reynolds and Director of Content and Brand Development Chris Baur are back and giving you the means to the ends of great content.  What is the tone of the content on your website?  Are there tools to help you learn about what you write about?  In this episode, we want to empower you and give you the tools to tell your story.

If only a sneaker company could come up with a motivating slogan to get people out to do things...

This week John Reynolds and Chris Baur talk about the biggest hurtle in creating online content, the "Do" step.  Not to be outdone by just doing, they also share the three-part process to not only do but do better!

Every penny counts when it comes to your marketing budget, and you want to make sure you're getting everything from your investment.  How do you judge success from your marketing plan?  Ask the right questions and look for the right answers. John Reynolds and Chris Baur explain.