Trying to improve your website, its search ranking, and its functionality can be a daunting task.    Fortunately, little steps can make big differences.  John Reynolds and Chris Baur have 5 ideas, that you can turn into DIY SEO projects, and start seeing great changes immediately!

In this week's episode of the Serenity Digital Podcast, we dive into digital ownership.  Who owns your website, your data, or your email list?  Does an agency own your traffic data?  A couple of questions and clarifications can set you up to be in control of all your business's data.  John Reynolds and Chris Baur explain and get ready to advocate for your data online!

You've worked hard at creating your business, do you trust its voice with someone else?  There are many tools and services to help your business grow with SEO, but are they helpful?  Bad branding and messaging can hurt the efforts.  John and Chris sit down to talk about when to DIY, freelance, and get the pros involved.

From the quality of your work to the ethics you hold, there are a number of different ways your business and brand is different from the rest.  When potential clients and consumers are comparing you to the competition, what sets you apart?  Realizing your own differentiators empowers you to create branding and messaging reflecting that.  John and Chris dive into what the difference can make!

Happy New Year from Serenity Digital.  Over the holidays we found ourselves having conversations about AI,  specifically ChatGPT from openai.com

From "Can it help me create great content?" to "Will it replace me, and take over the world?", there are a lot of questions about an AI powered future.

John and Chris try and weigh the pros and cons, and as a bonus, used AI to create the outline for this episode!

With the New Year right around the corner,  it's a great time to look at what you are doing for marketing, and what your next steps should be.  What tactics are going to drive business?  What places are your future customers spending time online?  How much should you be spending on your marketing budget?

John and Chris give you a primer for the future!

Building your domain authority leads to more organic site traffic, well structured information on your website, and helps build the trust of potential clients.  Sound tough?   John and Chris give you tips on using SEO to have a strong and powerful presence online, and how to differentiate yourself from the competition.  The world is your oyster and we are your shucking knife.

This week John and Chris break down the why of everything.  Why market?  Why use digital marketing?  Why!

How many people have told you a story about people being served an ad online, and it was so specific they believed their phone was listening to you?  Chances are, they gave signals to the internet and some savvy business owner and marketing person was able to connect their message to them.  John and Chris give a 101 explanation of programmatic advertising.  DSPs, audiences and on line auctions for everyone.

In this episode we talk about business listings and reviews.  From all the information you need in your Google Business Profile to how and when to respond to reviews.  Let us help you take control of the way the internet sees your business.  

Interested in more?  Reach out at digitalbyserenity.com or [email protected]