During this episode, Di Forster who is a social media, and marketing expert who has been working with businesses like yours for 19+ years, shares some highly effective tips and techniques. Golden nuggets of information that are especially relevant for SA owners.

She provides you with a breakdown of each of the marketing channels, shares the pros and cons of each of them and explains how you as a SA owner can use them to increase bookings.

KEY TAKEAWAYS

• You have to cut through the noise and get people´s attention. 

• You can´t outspend the big companies, but you can be smarter.

• Know your audience and create content that appeals to them. 

• A website for mostly contractor guests will look very different from one aimed at attracting families.

• Focus on solving problems for your target guests e.g. highlight free parking.

• Make sure your website answers your audience´s questions.

• Focus your marketing efforts on people who are ready to book, rather than those who are just browsing.

• How you set up your Google Business Profile matters.

• Putting the right content on your website enables you to rank high for people who are looking for accommodation in your area.

• Do the maths when paying for ads.

• Use the social media platforms that your target audience uses. Di explains how to work out which ones to use.

• Re-purpose your content e.g. a single video can be cut up and posted across multiple platforms.

• Start posting on YouTube, it´s a Google asset.

• Post regularly if you don´t you´ll slip down the rankings.

• Use offers to tempt people to book direct.

• Target local events that attract visitors e.g. graduations, Christmas markets, etc.

• Plan your marketing now for events that are taking place next year in your area.

• For each block of a page include a call to action and the ability to book.

• Include WhatsApp as a contact method. Most people now prefer to use WA.

BEST MOMENTS

‘You have to differentiate yourself from everybody else because there's so much c**p out there.’

‘$436.6 billion is spent on advertising. ’

‘So, you've got a higher chance of beating booking.com and Airbnb because you're focusing on location. ’

“Your customer needs to see the telephone number, to see the button to book now, because they can't be asked to scroll back up”

“Content is still king, that's not changed for 20 years.”

GUEST RESOURCES

https://www.linkedin.com/in/diforsterecommerce

https://www.advansys.com

VALUABLE RESOURCES

Discovery Day Sign-Up Page - 

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

[email protected]

Today´s guest Shimon Rudich is a prolific property investor who has used all of the different strategies and taught over 13,000 people to do the same. He also runs MS Law, a firm Kevin has personally used, for many years.

For this episode, Shimon focuses on creative financing strategies. In particular, the different ways you can use lease options, title-splitting and commercial to residential deals. Importantly, Shimon also explains how to avoid the most common issues with these more creative property investment strategies.

KEY TAKEAWAYS

• Using lease options avoids the need for a deposit, or a mortgage and avoids all kinds of legal fees.
• Lease options enable you to make money from a property as if it were already yours.
• Use short lease options to make money faster.
• Exercise your right to buy as soon as you can. 
• Don´t forget to exercise your right to buy on time. Surprisingly, a lot of people do forget to do so.
• Be realistic and fully understand what happens if the vendor or tenant breaks the contract.
• You must keep in touch with the vendor throughout the lease period. Shimon explains why not doing so can cost you a lot of money.
• Look for large properties with a staircase in the middle to convert into flats and use title-splitting.
• Title-splitting can be used for commercial conversions, which are still incredibly profitable. Especially when combined with SA.
• Win wins clinch deals fast.
• Always use proper joint venture agreements drawn up by a contract solicitor.

BEST MOMENTS

‘I have a vested interest that you are successful – I make money only if you are successful.’

‘The best way to get people (the vendor) to stay in touch is to incentivise them.’

‘If you are not closing deals every single month you are not doing something right.’

‘You can still make money from commercial conventions, even if you don't have any money. ’

GUEST RESOURCES

https://ms-law.co.uk/

[email protected]

https://www.facebook.com/shimon.rudich/

VALUABLE RESOURCES

Discovery Day Sign-Up Page - 

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

[email protected]

This episode is Kevin´s initial reaction to the UK´s Spring Budget of 2024 and other reforms. Including the Renter´s Reform Bill, the abolition of section 24, changes to the furnished holiday let tax regime, new short-term rental regimes, enhanced fire safety standards, the Tour Operators Margin Schemes (TOMS) and more. Kevin explains why despite the changes, building and running a property portfolio is still an excellent business option, especially the various SA models.

Listen to find out how to navigate these changes and turn them to your advantage.

KEY TAKEAWAYS

• Changes to legislation, the market etc. are inevitable. No matter what that change is the answer is always to stay calm, adapt and carry on.
• Lots of people are put off by change, so will leave the sector, which creates more opportunities for those who persevere.
• Often, seemingly negative changes actually generate more opportunities e.g. SA went nuts during CoVid.
• There are always ways around things. New ways to do business.
• Most of the SA-related changes do not affect hotels or B&Bs.
• The rent to SA playing field just got better.
• More Buy to Let landlords are going to say yes to rent to SA.
• The VAT changes creates more opportunities.
• Commercial conversion to SA is not affected by the new legislation.

BEST MOMENTS

‘When more people pull out of the sector that just creates opportunities.’

‘The Renter´s Reform Bill is actually going to help serviced accommodation.’

‘Hysterical headlines are going to help.’

VALUABLE RESOURCES

Discovery Day Sign-Up Page - 

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

[email protected]

Today’s episode of the Serviced Accommodation Podcast is all about turning guesthouses, B&Bs and hotels into apart-hotels. Something that Mark Hodgkiss has already done several times, so the information in this podcast is like gold dust.

It includes how to source properties, convince owners to sell, structure an exchange with a delayed completion deal, finance it, complete the transformation, and run the business.

KEY TAKEAWAYS

• Turning hotels and B&Bs into serviced accommodation (SA), should not be the first SA deal you do.
• B&Bs are typically found in central locations, undervalued and there are not many buyers.
• Adding rooms and improving the quality of the rooms can easily double profitability.
• Locals typically view this type of development favourably.
• Apart hotels are not 100% hands-off, but they are easier to run than you think.
• Adding kitchenettes makes them more attractive.
• You don´t have to necessarily wait until the business is put up for sale. Mark explains how to approach owners and put a business proposition to them that is hard to resist. 

BEST MOMENTS

‘That will result in almost doubling of the business.’

‘It´s not set and forget, but it´s getting easier.’

‘If you can offer the tools to be able to fulfil what they need out of the sale you are in a good position.’

VALUABLE RESOURCES

Discovery Day Sign-Up Page -

https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

EPISODE RESOURCES

[email protected]

https://www.facebook.com/InHotProperty/

Property Log Chrome Extension - https://chromewebstore.google.com/detail/property-log/jccihedpilhidcbkconacnalppdeecno?hl=en-GB

Podio - https://www.podio.com/

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier

[email protected]

Shimon Rudich, who is himself a property investor and a very experienced solicitor, explains how to use joint venture partners to accelerate your growth. Shimon covers, identifying what skills and assets your business needs and finding the right partner to fill those gaps, enabling both of you to make more money, faster.

KEY TAKEAWAYS

• Don’t skip any of the checks Shimon Rudich shares when setting up a joint venture deal. Due diligence is essential.
• Only use the joint venture approach when you can achieve more than you would if you went it alone. 
• Some people are not cut out for the joint venture approach.
• There are many different types of joint venture. It could be exchanging labour, money, expertise or something else for a cut of the profits.
• Understand which of the money making skills and assets you are lacking in, and then find partners to fill those gaps.
• You have to get on well with your joint venture partner.
• Never joint venture with someone who is not honest.

BEST MOMENTS

‘If you don’t do your due diligence and then you lose your money you have only yourself to blame. ’

‘You joint venture when two plus two makes five.’

‘You must know exactly what you're seeking and what you're offering.’

VALUABLE RESOURCES
Discovery Day Sign Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

GUEST RESOURCES
https://www.facebook.com/shimon.rudich/
[email protected] 

ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
[email protected] 

Today´s episode features Joe Catcheside, who has been a property investor for 26 years. He also does serviced accommodation, including using the rent-to-serviced accommodation model. Joe explains how he builds positive relationships with sales and letting agents as a way of finding and setting up properties for rent to SA.

KEY TAKEAWAYS

• Estate agents will tell you about properties before they are advertised and connect you with landlords who own multiple properties.
• Property sales are down by 25 to 33%, which means agents are keen to speak to property developers.
• If you want something from somebody, your best starting point is to work out what they want.
• When you give the agent a market advantage, they will want to do business with you. Joe explains how to do this.
• Agents make a lot of their money through referrals to mortgage brokers, insurance firms etc. If you need something, ask the agent for a referral so they make money off you.
• Consider paying an agent a monthly fee for their help.
• Understanding whether an agency is corporate, independent or franchise massively impacts the approach you need to take.
• Build relationships with the gatekeepers, so you can get to the decision maker.
• Look as professional as possible e.g., subscribe to the Property Ombudsman or the Property Redress Scheme.

BEST MOMENTS

‘Estate agency as a bracket sells 98% of residential property in the UK.’

‘Don´t burn all your energy trying to create a deal that isn’t going to get past the regional team.’

VALUABLE RESOURCES

Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

GUEST RESOURCES

[email protected]

https://www.facebook.com/jpcatcheside

https://uk.linkedin.com/in/joe-catcheside-9413a321

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Mikey Small is an SA consultant who is very experienced with the Rent to SA,  SA management, and buy-refurbish-refinance into S A business models. He shares examples of sourcing properties directly from landlords and finding and buying them via letting agents. While explaining how to find the best leads, connect with the seller and close the deal.

KEY TAKEAWAYS

• Building rapport is key to being able to make deals.
• Be your authentic self and genuinely interested in others to build rapport.
• Focus on the fact that the person you are buying from is driven by emotions and the events that are happening in their lives. You need to be interested in them as people and what is driving them.
• Networking is an important part of uncovering potential deals.
• You do not need to be perfect. If you wait for that you will never take that first step.
• Be persistent.
• Set high goals and confront your fear of rejection.

 BEST MOMENTS

‘It´s also down to the quality of the leads that you´re generating.’

‘It is a relationship business.’

VALUABLE RESOURCES

Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

EPISODE RESOURCES

How to Win Friends and Influence People - https://www.amazon.co.uk/HOW-WIN-FRIENDS-INFLUENCE-PEOPLE/dp/9387944867/

Go For No - https://www.amazon.co.uk/Go-No-Yes-Destination-There/dp/B00LNI1RUU/

ABOUT THE GUEST

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

In this episode, Henri Ghijben who is a multi-million-pound business owner explains how to quickly source serviced accommodation properties. He owns a portfolio of 14 serviced accommodation properties and manages several others. Henri is the master of finding B&Bs, doing the deal, and turning them into serviced accommodation.
Learn how to stop procrastinating and free up more of your time to find landlords, do the deal, and grow your SA business fast.

KEY TAKEAWAYS

• People who avoid failure also avoid success. If you fail, you learn and grow stronger.
• SA is a numbers game.
• Losing 3 or 4 hrs of networking or negotiation time to stuffing envelopes is nuts. Pay someone to do the admin etc.
• Social media is a great place to find deals but use it in the right way.
• Dreams without action equals procrastination.
• Co-working offices are the business version of Wetherspoons, they are great for networking, being around positive people, and finding deals.
• Your ability to solve problems quickly and be decisive has a direct impact on how successful you are.
• Self-care is essential. Diet impacts energy levels.
• Have a power hour and hammer that phone speaking to agents.
• Be relentless, never give up.
• Direct mailing using small gifts is a powerful way to get someone's attention.

BEST MOMENTS
‘Failure doesn’t exist…. You either win or learn.’
‘Property is a people's game. It's a relationship game.’

VALUABLE RESOURCES
Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki

GUEST RESOURCES
https://www.facebook.com/henri.ghijben
https://m.facebook.com/failforwardhenri/
Fail Forward with Henri Ghijben Podcast - https://podcasts.apple.com/gb/podcast/fail-forward/id1618730618

ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
[email protected]

In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.
By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.

KEY TAKEAWAYS

• Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.
• Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.
• You need a website, social and GMB is vital, but it is not enough.
• Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.
• Mix up what you do on social media so that you appeal to different types of customers.
• Don’t dismiss QR codes.

BEST MOMENTS
‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’
‘Location is key from a marketing perspective,’

VALUABLE RESOURCES
Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki

GUEST RESOURCES
Instagram - https://www.instagram.com/diforster.uk
Website - https://www.advansys.com
Email - [email protected]

ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
[email protected]

In this episode of the Serviced Accommodation Property Podcast, host Kevin Poneskis interviews Will Parry, CEO of Altido, a hospitality management company that manages hotels and service accommodations across Western Europe. Will shares his journey and the story of Altido, as well as lessons he's learned along the way that may be useful to listeners as they grow their own businesses and portfolios. 

KEY TAKEAWAYS

• Altido started as a small Airbnb management company and has since grown through mergers and acquisitions, with a goal to diversify and establish an international footprint to attract potential investors and achieve an exit one day.

• The speaker emphasizes the importance of having experienced staff and operational systems in property management, as well as building and investing in a central office to run core functions.

• Altido is a full management operator for urban properties in Europe, but also offers services to support other businesses and individuals who don't have the time to deal with guests, marketing, and revenue management.

• The speaker talks about how their hard work and industry connections led to a stroke of luck where they were able to buy clients from a company that had gone into administration, and how their remote team in Bulgaria has grown to 100 people.

• The speaker discusses important factors to consider when starting a business, including diversification, passive income, ambitions, and whether the business is a lifestyle or impact business, as well as the importance of maintaining growth and managing fixed overheads, particularly for seasonal businesses.

BEST MOMENTS

• "Altido started as a small Airbnb management company and has since grown through mergers and acquisitions. They now manage over 2000 properties and have over 1000 beds through their pop-up hotel model."
• "Altido is a full management operator for urban properties in Europe, but also offers services to support other businesses and individuals who don't have the time to deal with guests, marketing, and revenue management."
• "Important factors to consider when starting a business, including diversification, passive income, ambitions, and whether the business is a lifestyle or impact business."

VALUABLE RESOURCES

Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676

The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2

https://propertysoldier.co.uk/

Serviced Accommodation Success by Kevin Poneskis

Rich Dad, Poor Dad by Robert T Kiyosaki

ABOUT YOUR HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]