The Serviced Accommodation Property Podcast

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this episode, Kevin and Dan Eaton discuss converting commercial properties into residential use that can later be used for serviced accommodation. A property model that, in the current market, is especially ripe for exploitation.

Dan explains how to leverage the changes made to planning regulations in September 2020. He covers the subjects of the new commercial use classes, vacant periods and the difference between prior approval (permitted development) and planning permission.

KEY TAKEAWAYS

• Any building or plot that is used for business purposes is classed as commercial.
• The returns on commercial to residential conversions are very high.
• The changes made to planning legislation in September 2020 has made converting commercial properties to residential easier.
• Currently, you can change shops, banks etc that are up to 1,500 square meters into residential or SA use. Provided they have been vacant for 3 months.
• Adding value pays. Right now, the UK desperately needs good residential property. When you convert commercial to residential you are certainly adding value.
• Prior approval and permitted development mean that you know you are going to get the permission for your conversion and get it fast.
• Because you know for sure that you are going to get permission to make the conversion, attracting investors is easy.

BEST MOMENTS

‘I once made £510,000 from one deal.’

‘You can now look at changing supermarkets into residential’

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

GUEST RESOURCES

Email: [email protected]

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this episode, Kevin speaks to Alan Bond, a former Royal Navy Engineer Officer who now works as a Maritime Design Consultant whilst simultaneously running a successful SA property business in Bath, UK.

Alan explains how Progressive SA training enabled him to legally reduce the firm´s tax bill by tens of thousands. They also discuss using SSAS pensions to build equity, which can be leveraged for future purchases.

KEY TAKEAWAYS

• If you treat the business like a hobby, it will reward you like a hobby.
• If you treat it as a business, it will reward you like a business.
• Training is key. Ignorance is expensive. Day 1 of the Progressive SA course Alan learnt about capital allowances. This allowed him to offset over £200k in tax on a single property!
• Alan’s highest-earning property has not paid a penny in income tax since it began trading and with the capital allowances still to come is unlikely to for a few more years.
• Automate wherever possible to reduce the amount of administration time it takes. Learn the systems and processes.
• Have a plan – Alan and partners have a 5-yr strategy to step back from the business, give up the day jobs, and allow one person to manage the business on their behalf.
• Get involved locally – Alan is a committee member for BASCA the local area Self-Catering association. It opens doors to politicians and local councils where you can exert influence.
• Use special-purpose financial vehicles like SSAS pensions to build equity to allow future purchases – guesthouses and B&Bs that are already classified as commercial property.

BEST MOMENTS

‘When you treat property investing as a business, it rewards you like a business’

‘SA is challenging and hard work but hugely rewarding’

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

Audio Book Version of Serviced Accommodation Success

GUEST RESOURCES

Website - https://www.mipadbath.co.uk/

Alan´s email – [email protected]

ABOUT THE GUEST

Alan is a former Royal Navy Engineer Officer who now works as a Maritime Design Consultant whilst simultaneously running a successful SA property business in Bath, UK.

Alan began his property journey some 30+ years ago renting his own home to Royal Navy colleagues whilst he was away at sea. This was followed by a journey through student accommodation in Plymouth and standard buy-to-lets. Upon leaving the Navy he became a partner in a start-up property development company in Liverpool, which garnered him an appearance on TV’s Homes Under the Hammer.

By his own admission, he has probably made just about every mistake in the property investor handbook, including treating it as a hobby, buying off-plan, and buying in a foreign country...twice! Undeterred he happened upon a Progressive Property MSOPI event some 4 years ago and was intrigued by Serviced Accommodation. Fed up with the anti-landlord taxation rules that were becoming ever more onerous and spurred on by his latest dealings with troublesome tenants, he embarked on SA training believing the model would work well in his new hometown of Bath.

Along with his business partners - his wife Sarah, and another couple - he has been running the SA business in Bath for three and a half years now and has 4 properties in Bath and one in Cornwall, all owner financed. Alan tells of how despite the current COVID restrictions and the impacts of the global pandemic the business is performing stronger than ever, with current demand exceeding all expectations. Staycations have replaced international tourism, and this doesn’t look likely to slow down any time soon.

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this episode, Kevin highlights the two main hurdles SA start-ups face. He briefly explains the strategies you can use to overcome these issues so that you can secure direct bookings and avoid having to pay commission.

Kevin then shares details of his Serviced Accommodation Boom Success Workshop, where you can learn, in detail, how to implement these strategies. As well as how you can use his established UK-wide SA company as a springboard for your own SA business launch.

KEY TAKEAWAYS

• There is huge pent-up demand for SA coming from businesses who want to make long-term bookings.
• There is also strong staycation demand.
• Anyone can cash in provided they already have a property or can secure properties from agents or landlords.
• Unfortunately, agents are reluctant to rent to SA start-ups that have no track record.
• Knowing what to say to agents and landlords is essential. In the podcast, Kevin shares details of training and assets that will enable you to overcome this issue.
• Joint venturing with Kevin provides instant credibility. Details of how to do that and the other benefits this provides are in the podcast.

BEST MOMENTS

‘There is an awful lot of pent-up business demand out there, right now.’

‘I´m covering all of the bases for you.’

‘I´m providing you with a website, with the agent scripts and the flyers.’

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

A friendly and open chat about the journey of Scotty Hodson going from start-up to scale-up within eco-SA.

KEY TAKEAWAYS

• For 2 years, Scott could only dedicate 90 mins a day to building his property business.
• Improve yourself and become more efficient. A 1% improvement per day is enough.
• Don´t let cynicism hold you back.
• Don´t rest on your laurels and work with just one agent. Find more to grow faster.
• Keep on building new relationships and feed the ones you already have.
• Niche down. It helps to provide focus.
• Test and learn.
• Property developers are perfectly placed to have a positive impact on other people´s lives.
• Look for win-win opportunities.

BEST MOMENTS

‘bugger’

‘applause from Kevin Poneskis’

‘We are on the lookout for rare breed property investors that want to go on that journey with us.’

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

GUEST RESOURCES

Facebook

Instagram

LinkedIn

Free Ranger Website

Email - [email protected]

Phone - 0757 841 01 35

ABOUT THE GUEST

Scotty H is a serial entrepreneur with a background in digital technology and rugby. Hence his thirst for innovation and bad jokes.

After a serious family break-up and financial issues; Scotty experienced serious health issues which forced him to re-evaluate and follow his passion of property investment.

He is on a mission to become the UK's most inspirational eco-SA brand offering Town & city Based eco-Serviced Accommodation and Countryside eco-Lodges & Retreats

A bit of a maverick he lives on an off-grid farm whilst developing new business models and opportunities using zero-emission modular buildings.

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast episode, Kevin speaks to Jehan Anis a chartered accountant and tax advisor who used to rent out properties he owned to tenants. Until that is he completed the Serviced Accommodation intensive course and the Mastermind. Soon after which he ended up setting up a portfolio of 15 SAs in under a year.

He explains why he now also sources SA properties for others. Including investors and high tax bracket earners. In the podcast, he shares details of the potential tax benefits of owning or investing in SA property. Including, letting someone else manage the property for you.

KEY TAKEAWAYS

• Jehan has 15 rent to SA units in Birmingham and is adding more each month.
• The CoVid crisis forced him and his team to think outside the box, which helped growth.
• Going out there and actively seeking out clients is better than waiting for them to find you.
• SA is an attractive investment vehicle. You can leverage this fact and grow extremely fast with the help of investor´s money.
• Once you get it right, estate agents and letting agents will be offering you properties. They will want to work with you.
• If you do rent to let SA it pays to improve the look of the properties and take care of them.
• Jehan´s tax background has helped him to maximise things like capital allowances. He explains how in the podcast.
• It is possible to offset capital allowances against your other income.
• Kevin is offering free access to the Discovery Day that kicked off Jehan´s successful SA business. Details of how to get access and benefit yourself are in the podcast.

BEST MOMENTS

‘More than 75% of the bookings we now get is from long-term corporate clients, contractors.’

‘Landlords feel that the properties are kept in much better condition as opposed to a normal family let. ‘

‘You can offset those allowances against your other income, not just the serviced accommodation income. ‘

‘Please attend these free events. There is a lot of knowledge in these free events. ‘

GUEST RESOURCES

Jehan is a co-founder of Xclusive Living. He has been in the Serviced Accommodation business for over 18 months and has a sizeable Rent to Serviced Accommodation portfolio. He also help investors source R2SA and Buy2SA deals in Birmingham.

Jehan Anis Facebook

EPISODE RESOURCES

http://bit.ly/sastrategy 

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast episode, Kevin shares a mentoring call with Martin who already owns a serviced accommodation business. They discuss why transferring a sole trader-owned property to an existing SA company is not always the best approach. As well as talking through how financing options differ, depending on the ownership model.

They also discuss the pros and cons of creating your own SA management company. Kevin explains step-by-step how to track down and hire a good management company. Finishing up by discussing how to maximise each guest´s stay and explaining how to get started with the Aparthotel model.

KEY TAKEAWAYS

• Martin´s company runs a mix of SA properties, including one that is owned by his brother.
• Moving properties from private ownership to a Limited company is not always the best option.
• It is possible to raise finance on property that is owned by a sole trader and get a great mortgage deal.
• SA is a trading activity, so you can take advantage of capital allowances. This is the case even for a sole trader-owned property.
• If a SA property is privately owned the capital allowance can potentially be offset against personal income.
• Leveraging other people´s SA management skills makes sense. Kevin explains why in the podcast.
• SA management companies know the market. You can leverage their knowledge to help you to decide where to buy next.
• Running competitions on social media is a great way to gain traction and get your initial guests.
• It is possible to buy a guest house on a lease-purchase option and turn it into an aparthotel.
• The aparthotel business model brings many benefits including economies of scale.

BEST MOMENTS

‘Serviced accommodation is trading. It´s not investment income.’

‘Capital allowance creates a loss that you can offset against your income. ‘

‘If the property gets sold later on there is no clawback of the capital. ‘

‘I´ve never been more excited about property than I am now because of this model (aparthotel). ‘

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast episode, Kevin speaks to Ray McLennan of Raising Angel Finance. Ray has a lot of high-worth individuals on his books who are looking for investment opportunities. Including those property-related opportunities. He has also taught more than 1000 people how to pitch successfully.

Over the years, he has seen every kind of pitch there is from people looking to fund start-ups, scale-ups, University spin-offs, and property developments. So, he really knows what it takes to create and deliver an effective pitch. In the podcast, Ray explains what makes one pitch stand out from another. He also shares some simple pitching hacks that anyone can use to give themselves an edge when seeking funding for virtually any kind of property-related project.

KEY TAKEAWAYS

• Ray has many high-worth individuals on his books looking for property investment opportunities.
• Any listener can approach Ray about deals that they need investors for by following the instructions shared in the podcast.
• Most people who pitch have between a 50 and 70% chance of being successful.
• Even if 2 people pitch the exact same business, one may succeed in securing funding while the other one fails. In the podcast, Ray explains why that happens.
• Passion, a humorous presentation, or fancy PowerPoint slides are not the main ingredients of a successful pitch.
• You need to have an absolute belief in the fact that you are going to get funded.
• That belief comes from having a strong vision and values. From knowing you have done your homework and have a sound project.
• Investors and lenders respond positively to short, factual, simple presentations, that make strong arguments.
• These days, short well-made videos are an effective way to make a positive impression.
• It’s rarely a good idea to do an initial presentation over Zoom. It is too difficult to make a personal connection.
• Getting funding from the banks and topping up with personal investors is an approach that can work well.

BEST MOMENTS

‘I have taught pitching and getting money from investors to about 1000 people.’

‘The ones that get the money have an absolute belief that they are going to get funded. ‘

ABOUT THE GUEST

Ray McLennan is a former corporate lawyer from Edinburgh, Scotland who no longer practices law.  He co-formed the Copyright Protection Agency in Dublin in 1996 to advise SMEs on intellectual property issues and blogs and tweets on legal, business systems, and property investment matters.

Currently, Ray is focusing on working with a group of finance lawyers and professionals to launch a series of Property Funds to bring back old-school banking for experienced property developers. As a former regional manager for Angels Den for 6 years, Ray has seen thousands of pitches. Including from SMEs looking for start-up and scale-up finance from private investors.

He also has shares in several property companies that specialize in property Start-up incubators. They also renovate all kinds of properties and build on brownfield sites.

Over the years, he has owned a variety of small businesses in the UK and Ireland. Including a chain of restaurants, a nightclub, a wine importers, and hairdressing salons. He also currently runs a company that creates affordable housing for key workers.

Ray has been a VIP one-on-one mentor for Progressive Property based in Peterborough since 2016 and hosts a number of their VIP Lifetime Mastermind groups for established developers and business owners. 

He is also a Keynote speaker and Lead Trainer. Ray has spoken at many large and small Scottish Enterprise and RBS events. He is also a Guinness World Record Holder and keynote public speaker and is co-host of the “How to Raise Money Podcast” and host of “The Skill Stack” Podcast. They have subscribers all over the world, mainly in the UK and America.

He is currently trying to finish writing 3 topical business books!

GUEST RESOURCES

https://www.raisingangelfinance.co.uk/

Application form to apply to pitch to Ray´s investors

www.HomesForKeyWorkers.co.uk – Ray´s company that provides affordable housing for key workers

EPISODE RESOURCES

The E-Myth by Michael E Gerber

The E-Myth Revisited by Michael E Gerber

Entrepreneurial Spark

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast episode, Kevin talks through some of the recent issues he and his SA mentees have been experiencing. He shares details of problems that have arisen with estate agents, local planning authorities, etc. Providing practical advice that can be used to overcome each objection/issue.

Kevin covers the difference between SA, guesthouses, and HMOs. As well as explaining, in detail, when you need to apply for “material change of use” and when you don´t. Wrapping things up by explaining how valuations and mortgages work for the SA business model. Including some tips to help you to maximise the valuation so you can potentially borrow more.

KEY TAKEAWAYS

• It is not unusual for estate agents to confuse furnished holiday lets with HMOs. In the podcast, Kevin explains how to educate them about the difference.
• Whole house SA is different from letting out individual rooms.
• Currently, serviced accommodation is treated as trading activity, not an investment activity for tax purposes.
• When you run a SA property, make sure you do not annoy the neighbours e.g., causing parking issues.
• If you want to refinance your property, be there so that you can explain things to the surveyor face to face.
• Make sure the surveyor is fully aware of the ways you have added value to your property.
• If you run a hotel or guest house, you can potentially raise more finance once you have been trading for a couple of years.

BEST MOMENTS

‘A furnished holiday let is not anyone´s home and, therefore, is not subject to HMO rules.’

‘There is not a specific use class yet for furnished holiday let properties. ‘

‘Build up a rapport with the valuer, answer the valuer's questions, and provide them with a full schedule of works. ‘

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast episode, Kevin explains why the main reason that people don't create life changing recurring income from property is not a lack of education, it is actually a lack of motivation to succeed. Yes, property investment education is important, because you don't know what you don't know, but even with that education some people do not go ahead and implement it! The people who implement it are the ones who want it the most because they have discovered their why!

This episode will help people who are struggling with the importance of identifying their why.

KEY TAKEAWAYS

• Most people, including high earners, are trapped in stressful jobs that leave them with not enough time freedom to enjoy life and take care of family and friends.
• Creating a recurring income from property is an effective way to create time freedom.
• Quality of life is more important than money, so be prepared to earn less for a while to set up a recurring income you can live comfortably on.
• Many people who have property investment education do not go on to implement it – that is down to mindset.
• People that don´t succeed are usually just not motivated enough. They do not have a strong enough why.
• Ask yourself what you really want to do with your time? Who do you want to be spending time with?
• Create a vision wall to help you to focus on what you want in life.
• Use images of the things you want as screensavers. It is an effective way to remind yourself of you why.
• Don´t let others stop you. People around you will make negative comments about what you are doing. Learn to ignore those.
• Educating yourself about how to create a reoccurring income from property is only the first step. You also need to take action.

BEST MOMENTS

‘You need to learn to motivate and leverage yourself effectively.’

‘Have you been working hard for yourself? Or have you been working hard to put money in somebody´s pocket? ‘

‘Even people with the right education don´t necessarily go on to implement it... I believe that´s down to mindset. ‘

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]

Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

In this podcast, Kevin speaks to Darren Jamieson of Engage Web. For over 20 years, Darren has been helping people to sell more using the internet. He shares several highly effective ways to use social media and your website to increase sales and keep your properties occupied. Including how to create customer avatars, and the best way to gain a better understanding of what your clients want. 

Darren covers Facebook marketing in some detail in this podcast as well as sharing general social media principles. He explains how to use the Facebook pixel. As well as his 5-point recipe for creating highly effective and inexpensive Facebook ads.

KEY TAKEAWAYS

• Getting better at social media marketing enables property owners to become less reliant on platforms like Airbnb who take a cut of each sale.
• Identify what each kind of client you want to attract is looking for. 
• The more detailed the client avatar you create is the easier it is to attract their attention online.
• Use the actual data you have about your clients to decide what to post.
• Gather additional data about your clients using questionnaires. The more you speak to them the more you learn.
• Revisit and tweak your customer avatars at least once a year.
• About 2.7 billion people actively use Facebook so it is a marketing platform you cannot afford to ignore.
• You need to be sure that your booking system works flawlessly on a mobile device. Most people use them to book accommodation.
• On Facebook, you have about 1.7 seconds to get someone´s attention.
• Use the Facebook Pixel, Darren explains why and how in the podcast.
• You can target your Facebook ads, so they are shown to frequent travelers or people who are traveling in your area.
• It is possible to tailor your ads to target specific groups. For example, people who are interested in attending certain events that are taking place near your property.
• You need to choose the right ad type on Facebook.
• Using videos on Facebook is an extremely cheap and effective way to build your list.

BEST MOMENTS

‘The first thing you should be doing is looking at your customer avatar.’

‘Don't think, oh, they (your customer) might be interested in that. Actually, use the data of your existing clients to work this out. ‘

‘About a quarter of the planet are actually on Facebook. ‘

‘When you put a picture in an organic Facebook post it has one single purpose. To stop people scrolling. ‘

EPISODE RESOURCES

Pixabay.com

Freeimages.com

www.academy.engageweb.com – Free Facebook Ads training 18.00 to 19.30 on 27th April 2021.

EngageWeb website

VALUABLE RESOURCES

The Serviced Accommodation Property Podcast

https://propertysoldier.co.uk/

Rich Dad, Poor Dad by Robert T Kiyosaki

Serviced Accommodation Success by Kevin Poneskis

ABOUT THE GUEST

Darren has been in the field of digital marketing since the late '90s, and has worked with brands such as Sony, the NHS, the Environment Agency and as the in-house web designer for GAME. After co-founding Engage Web in 2009, the company now handles the digital marketing campaigns for clients ranging from small, local businesses, to global brands across the UK, Australia, Canada and the United States. Through public speaking, coaching and mentoring he helps business owners regularly see returns on Facebook Ads of 20-30 times ad spend.

ABOUT THE HOST

Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

CONTACT METHOD

https://en-gb.facebook.com/propertysoldier/

[email protected]