The Serviced Accommodation Property Podcast

The Serviced Accommodation Property Podcast

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The Serviced Accommodation Property Podcast episodes

  • Raising Finance For SA and Property In General and JVs

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin explains how to raise finance for serviced accommodation property. Many of the tips and approaches he shares can also be used for buying other kinds of investment and development properties. For this podcast, he focuses on how to find joint venture partners who have the cash to invest.

     

    Kevin takes you through the simple yet highly effective CREST formula. An approach that makes it far easier to raise finance regardless of your target source or the kind of project you are working on. Including how to pitch to both sophisticated and unsophisticated investors and draw loan agreements. As well as how to use private member´s clubs to make contacts with high-net-worth individuals who are actively looking to invest.

     

     

    KEY TAKEAWAYS

    • When looking for a joint venture partner look for someone who has skills that complement yours.
    • Beginning to raise funds from other sources before you run out of your own money is beneficial and often wise. Kevin explains why in the podcast.
    • Put some funds aside as a buffer.
    • Tapping into multiple pots of cash enables you to get several projects and deals going at the same time.
    • There is an awful lot of money languishing in people´s bank accounts.
    • When you can offer a better rate of return than the bank people will be motivated to give you their money.
    • There are 3 important steps needed to successfully raise funds. Kevin explains what they are and how to complete each step in the podcast.
    • When you pitch, ask the other person what is important to them. Then tailor your pitch to demonstrate that your deal will deliver that for them.
    • Ask potential investors for feedback on upcoming deals to pique their interest. Using this under the radar influence approach is highly effective.
    • Use social media to share your journey, build trust, generate interest and attract investors.

     

     

    BEST MOMENTS

    ‘You shouldn't try and joint venture ... with somebody that's just like you, you should be looking for somebody with opposite skill sets.’

    ‘Don´t just go in there and pitch what you think is a great deal…package the deal around what they want. ‘

    ‘If you are a trustworthy individual, you have got a significant advantage. ‘

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    33 min
  • Wealth Building with Kevin Whelan!

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin speaks to Kevin Whelan of Wealth Builders. A property investment expert who teaches people to leverage what they already have, especially their pensions, to generate investment funds. During the podcast, Kevin Whelan explains how to use SSSAS pensions to invest in furnished holiday lets and serviced accommodation property.

     

    He also explains how to become financially irresistible to 3rd party and private investors. How to adapt your message, build trust and sustain a relationship that leads to the same investors working with you again and again.

     

     

    KEY TAKEAWAYS

    • The money used to finance property comes from people, one way or another.
    • Being able to work well with and empathize with people will make it far easier for you to raise finance.
    • Work out how much money you need to keep your journey going.
    • When you build strong relationships with investors, they will invest with you again and again.
    • It takes time to build relationships.
    • People have money available in their pensions, money they can potentially invest with you.
    • An SSAS is a self-administered scheme. It is a business in a pension.
    • Instead of the pension being a reflection of the past it provides you with money to build for the future.
    • Using an SSAS, you can buy, bridge, and borrow from your pension fund. Kevin provides examples of how people have used each of these models to successfully invest in property.
    • You can use your own pension to lend money to a company that you own.
    • Pensions are not a box that says do not disturb until aged 65. The money in it can be used now.
    • People know that their pension pot is already at risk and vulnerable, so they are often open to using it in other ways.
    • When speaking to investors you need to make it clear how you are going to keep them safe.
    • When you speak to investors, recognize that each one of them thinks differently. So, you need to adapt your message to them.
    • Building trust is essential, so Kevin covers this subject in the podcast.

     

    BEST MOMENTS

    ‘It´s people who finance property. If you are borrowing from a bank, where do they get the money from? People.’

    ‘The skill of being more investable is the skill of working and empathizing with people. ‘

    ‘If you´re not familiar with wealth dynamics, Google wealth dynamics and do a wealth assessment on yourself.‘

     

    GUEST/EPISODE RESOURCES

    SSAS Superstars by Louise Righton

    Email: [email protected] – Mention that you heard about Wealth Builders through Kevin Poneskis

    Tel: 01342 871 210 to contact Kevin Whelan direct

    WealthBuilders Socials:

    Kevin Whelan LinkedIn Profile: https://www.linkedin.com/in/kevinjwhelan/

    WealthBuilders Website: www.wealthbuilders.co.uk

    Instagram: https://www.instagram.com/wealthbuilderstogether/

    Twitter: https://twitter.com/wealthbuilders

    Facebook: https://www.facebook.com/WealthbuildersUK

    Pinterest: https://www.pinterest.co.uk/wealthbuilderstogether/

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    47 min
  • Interview with Mark Ormrod - More in-depth Q&As for property entrepreneurs

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this Q&A podcast, Kevin speaks to Mark Ormrod MBE for the 2nd time. He is a former Royal Marine and an Invictus Game athlete. As well as a motivational speaker, author and until recently he worked for a charity.

     

    During that time, he also invested in Buy to Let property and is now finding out more about moving into the field of Serviced Accommodation. Using a Q&A format Kevin shares details of how to do that successfully despite the current climate. They discuss Mark´s latest purchase, then dive into how to run a serviced accommodation business in as much of a hands-off way as possible. Including how Mark could use the properties that he already owns to do this. As well as how to do rent to SA, which requires practically no upfront cash to set up. Finally, Kevin covers the whole lease purchasing method, in detail. Then wraps things up by explaining how to finance all kinds of properties and reoccurring income generating models.

     

    KEY TAKEAWAYS

    • Picking up buy to lets when he saw a bargain is how Mark started his property portfolio.
    • Earning a completely passive income from the property business is not possible. But you can do it in a semi-passive way that creates reoccurring income.
    • It is normally easy to convert a buy-to-let property to serviced accommodation.
    • If you want to avoid the stag and hen crowd, don´t invest in and create the type of properties they like.
    • The SA model enables you to use capital allowance to keep your tax bill low and avoid the issues surrounding section 24.
    • You can work with a SA management accommodation company or do a joint venture to make things more hands-off.
    • For a letting agent renting to Limited company owners brings benefits, so you are an attractive proposition.
    • Stay between 70 and 80% occupancy for short stay SA. Kevin explains why in the podcast.
    • You have to be careful about doing SA by the room, you can end up being categorized as C1 commercial (B&B) which creates serious issues.
    • Because you pay a SA management company by results, they will advise you about the best area to invest in.
    • There are mortgages available for SA properties.

     

    BEST MOMENTS

    ‘I want the freedom of growing my portfolio creating that … semi-passive income.’

    ‘I was amazed by the cash flow that I was getting from the exact same bulk standard properties (SA). Five times the buy-to-let cash flow. ‘

    ‘You can actually get mortgages now that allow serviced accommodation and buy to let on the same product. ‘



    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    GUEST RESOURCES

    Man Down by Mark Ormrod

    Mark Ormrod website

    Facebook

    Instagram

    Twitter

    LinkedIn

    #No Limits Podcast



    ABOUT THE GUEST

    Mark Ormrod MBE is a former Royal Marine and a multi-medal-winning Invictus Games athlete. In Afghanistan, Mark lost 3 limbs when while on foot patrol he was caught in the blast of an improvised explosive device. He overcame his injuries and regained his mobility and went on to win four gold, 4 silver, and 3 bronze medals across 2 Invictus Games. He is also an experienced property investor and has worked for 10 years within the charity sector.

     

    Mark has taken his experience of overcoming huge challenges and is now helping others to do the same, through motivational speaking and his award-winning auto-biography Man Down.

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

    51 min
  • Interview with Mark Ormrod MBE

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this Q&A podcast, Kevin speaks to Mark Ormrod MBE. He is a former Royal Marine and an Invictus Game athlete. As well as a motivational speaker and author. For the past 10 years, he has worked for a Royal Marines charity.

     

    During that time, he also invested in property and is now considering moving into the field of Serviced Accommodation. Using a Q&A format Kevin shares details of how to do that successfully in the current climate. He explains how to systemize the processes so that this kind of business can be run at scale. Including the rent to SA model that anyone can set up without needing a lot of capital to do so. Kevin also covers practical things like using a channel manager to make sure that you do not get double booked.

     

    KEY TAKEAWAYS

    • Running a serviced accommodation business is a viable way to make a semi-passive income.
    • You can be hands-on with a SA business, or once you have systemized things, get someone else to run it for you.
    • Currently, you can earn a lot more money from serviced accommodation than you can from HMO or buy to let.
    • Location is key to success when it comes to SA, but it does not have to be tourist related.
    • It is possible to rent a property from someone else and put SA clients in it. This is a business model that requires virtually zero capital.
    • There are big financial and tax benefits to using the rent for SA model.
    • Using lease purchase options is a good way to buy property and make full use of capital allowances.
    • Using multiple advertising channels is the secret to keeping your serviced accommodation full.
    • A channel manager is an essential tool for a SA property owner.
    • In the podcast, Kevin explains how to leverage the knowledge that SA management companies have.
    • If you plan to use an SA management company, it is possible to use Booking.com to check their service out and hire the one that will do the best job.

     

    BEST MOMENTS

    ‘Working hard to build someone else´s empire, doesn’t appeal to me anymore.’

    ‘Location is key when it comes to SA. ‘

    ‘I like at least two-bed properties upwards; I prefer houses over apartments. ‘

     

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    GUEST RESOURCES

    Man Down by Mark Ormrod

    Mark Ormrod website

    Facebook

    Instagram

    Twitter

    LinkedIn

    No Limits Podcast

     

     

    ABOUT THE GUEST

    Mark Ormrod MBE is a former Royal Marine and a multi-medal winning Invictus Games athlete. In Afghanistan, Mark lost 3 limbs when while on foot patrol he was caught in the blast of an improvised explosive device. He overcame his injuries and regained his mobility and went on to win four gold, 4 silver, and 3 bronze medals across 2 Invictus Games. He is also an experienced property investor and worked for 10 years within the charity sector.

     

    Mark has taken his experience of overcoming huge challenges and is now helping others to do the same, through motivational speaking and his award-winning auto-biography Man Down.

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    44 min
  • Marketing Strategies For Serviced Accommodation

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin shares several highly effective marketing tips that work well even in today´s challenging environment. He shares simple ways that all kinds of serviced accommodation owners can get away from having to rely on OTAs like Booking.com. Including several marketing methods that take minutes to implement and are free or virtually free.

     

    KEY TAKEAWAYS

    • Do not use photos you took with your phone. Professional photos always bring you more and better-paying clients.
    • If you are not good at writing, get help to write your listing and ask for feedback from other SA property owners.
    • Have your own website and make it a good one.
    • List on Google My Business to get more free bookings.
    • Use your Wi-Fi service to capture the contact details of guests that you can later use for marketing promotions.
    • Offer discount codes to those that book via your website.
    • Create a PDF flyer that highlights the benefits of your property over hotel accommodation.
    • Use social media to run competitions that encourage people to like and share details of your properties.

     

    BEST MOMENTS

    ‘It’s really important to have your own website.’

    ‘You can be getting commission-free bookings in via Google. ‘

    ‘I never advocate trying to cut out booking.com and Airbnb. ‘

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

    Contact Rob to get the details of a website designer who specializes in producing amazing property websites.

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    18 min
  • Using Finance to Make Your Business Thrive – Keynote with Andrew Southwood

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, we hear from Andrew Southwood of Culbone Finance, who helps small property businesses stretch their cash further, by providing the right finance, so they can grow their businesses and thrive. Andrew is a property investor and one of the few commercial lenders active in property networks. He comes highly recommended by Kevin as well as many other property entrepreneurs. This is a fantastic keynote full of ideas, concepts, tips and more!

     

    KEY TAKEAWAYS

    • As small businesses, we simply don’t have enough money to do all the things we want to do. Often, we don’t even have enough for the businesses to truly thrive. Andrew’s job is to stretch your cash as far as is possible to go. He can do that by offering you the right type of business finance.
    • A lot of the wealth Andrew has today was created when he and his wife would buy ‘rubbish houses on good streets’ and flip them to make a profit. Andrew does some serviced accommodation himself but is primarily a property investor, not a landlord, so he has someone else manage his properties for him.
    • Andrews background has always been in finance and banking, he has always lent money to small businesses so has a huge amount of knowledge of this area.
    • Andrew goes to meetings and other places with a cheque book ready to lend small businesses money. He also works for lenders, so unusually working with him you have access to a lender and not a broker!
    • Asking people what they think about money can give you a real insight into how their minds work and what it would be like to work with them. It’s really important we ask ourselves questions about what we believe.
    • Different generations often have differing perspectives about money. Andrew was influenced by his Dad’s views as a pre-war baby and had to learn to get over the concept that ‘all debt is bad’ in order to create his property business.
    • One way to invest is instead of using the money you would to buy the furniture you can afford with cash, you can use finance. You can use Andrew’s money instead of your own. You could even go into a lease option for furniture, you can get the items immediately and there are tax benefits. You can then buy a higher standard of equipment and furniture meaning you will get a better standard of customers and ultimately more profit.
    • You should never need to pay a broker money, they will get paid by the lender.
    • Only use brokers that are FCA regulated. If they aren’t you have zero protection if anything goes wrong with them. A non-regulated broker also have a lot less finance options for you as many won’t work with those who are unregulated.
    • Andrew always tries to give his service accommodation customers the best that he can. He puts a lot of thought into his accommodation, it isn’t just white walls and basic furniture. It means he gets a lot of repeat business, particularly with contractors.
    • One of the benefits of Andrew being a lender and not a broker is that he has dedicated money, so the lenders he works for have given him specific ‘chunks of money’ explicitly for furniture financing for example. Many lenders don’t want to lend money for this as it depreciates massively in value, so, it will be one of the first products ‘to go’.
    • Rent to rent is considered a high risk for lenders which is reflected in payment terms, however Andrew works with those that do lend on this strategy and because they allow him to ‘twist’ and ‘change’ money he can stretch payment terms for the small business owner.
    • Even if you only need a little bit of money Andrew can help. He can easily and simply lend you small amounts of money with just a personal/directors guarantee as security.

     

    BEST MOMENTS

    “An awful lot of things that should definitely get you interested”

     

    “You can grow your business stronger and faster so that you can thrive”

     

    “I’ve been doing this for a long time, I’ve been running a small business for many, many years. I understand how finance works in business and my job is to try and make small business finance easy to understand and simple”

     

    “Who we are as people has a lot of impact on how we think about money”

     

    “I’m not going to use jargon at you, I will explain things to you in the simplest terms”

     

    “When you are considering how to finance your business, don’t just think about mortgages”

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    ABOUT THE GUEST

    Andrew Southwood

    Small businesses rarely have enough money to succeed and finding finance can be overwhelming and confusing. Andrew Southwood of Culbone Finance helps small property businesses stretch their cash further, by providing the right finance, so they can grow their businesses and thrive

    Andrew is a property investor and one of the few commercial lenders active in property networks.

    He has more than 35 years experience of lending to small business as well as running a business himself

    Andrew believes all small businesses with a good idea should have the opportunity to thrive

    He is passionate about making small business finance, simple

    Contact Andrew at:

    Email - [email protected]

    Phone - 07774 267121

    Web - www.culbonefinance.co.uk

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    34 min
  • How To Use Social Media To Grow Your SA Business

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin explains how social media can be used to secure more finance. As well as, how posting on the right platforms makes it easier to quickly find suitable SA properties. You can also use it to help you to find good team members and collaborators.

     

    Kevin explains which platforms work best for SA businesses. Then shares several ways to use each one. He covers Facebook, Instagram, LinkedIn, YouTube, podcasting, and more. Kevin also explains how he broadcasts live to multiple social media platforms at the same time, while also creating a podcast.

     

    KEY TAKEAWAYS

    • Social media is a powerful tool that every SA business can benefit from.
    • Spreading the word about the advantages of SA is a great way to get in front of landlords who want to work with you.
    • Social media makes it easy to connect with collaborators and potential team members.
    • Every SA business can benefit from having a FB page and engaging in FB groups.
    • You can use YouTube to create an electronic welcome pack that shows your guests how to do things like how to operate the boiler.
    • Kevin explains how he uses SteamYard to stream live on multiple platforms at once and create his podcast at the same time.
    • Link to your website from each social media site.
    • When you use social media be conscious of which audience you are speaking to.
    • What you say to people you want to rent your property to is different from what you would say to landlords and agents.
    • Use social media to document your journey from the very start.

     

    BEST MOMENTS

    ‘People will bring you their properties for you to use as service accommodation. Posting on social media helps that to happen.’

    ‘Don't be put off when you're not getting lots of engagement on your social media. People are still watching. ‘

    ‘Don't worry if you're not polished, don't worry if you're not experienced. And don't worry if you're nervous. Just do it anyway. ‘

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    24 min
  • Interview with Mark Simpson from Boostly – How to Get a Lot More Direct Bookings

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin speaks to Mark Simpson the founder of Boostly. His agency specializes in direct marketing. Showing SA landlords how to use the web and other forms of marketing to fill their rooms and maximize their profits. They cover e-mail marketing, ranking above Booking.com, Google Maps, channel managers, and much more.

     

    Mark and Kevin discuss how to find customers using direct advertising mediums, so you do not have to pay commission on your bookings. They cover the correct way to set up and run your own direct booking website. As well as how to get found by potential guests by using Google business and social media accounts correctly. Mark also shares branding ideas and a simple technique that automatically increases the number of reviews your guests create.



    KEY TAKEAWAYS

    Many SA owners still rely on sites like Bookings.com and Expedia to fill their properties, so pay a lot of commission.

    If you are not taking direct bookings, you are leaving money on the table.

    When setting up new hospitality units get the word out before you open to create buzz.

    Make sure that you are set up properly on Google business – Mark explains why and how to get started in the podcast.

    Use Mark´s QR code and monthly prize method to get people to create more reviews on Google which will boost your listing and increase bookings.

    You need to bid on your brand to boost your site above sites like Booking.com.

    Offer incentives like early booking in times for guests who book directly with you.

    Highlight the benefits of booking with you directly on your website.

    E-mail marketing is the most effective form of marketing there is.

    Get your guest´s email and use it. Mark explains how to send emails that convert.

    Do everything you can to make it look like the emails you send to your list are personal.

    Design your marketing emails so that they can comfortably be read in a couple of minutes on a mobile.

    Set up and run a website that you own and have 100% control over. WordPress is extremely effective.

    It makes sense to take direct bookings through more than one platform. But be careful about managing and integrating that data.



    BEST MOMENTS

    ‘We´ve got a tried and tested (website) template that works for any hospitality business.’

    ‘Think of Google as your business page.’

    ‘We have to, as a group, educate our guests on the benefits of booking direct. ‘

    ‘Make your marketing emails look like you are talking to them (potential clients) personally. ‘




    VALUABLE RESOURCES

    Boostly.co.uk

    Mark Simpson – Boostly - Instagram

    How To Bid Youtube Video

     

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

    ABOUT THE GUEST

    Mark Simpson

    Mark is giving hosts the tools, tactics, training and most importantly the confidence to increase their direct bookings and cut down on their over-reliance on the Online Travel Agents.

     

    Mark founded Boostly in 2016 after the frustration of support on a local level for hospitality business owners.

     

    Now four years later, The Boostly Website Design Agency is one of the market leaders and The Boostly Academy is one of the largest training programmes for all hosts and property managers in the world.

     

     

    In March 2020, Mark won the Shortyz Award for the Best Use of Social Media.



    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. 

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

    55 min
  • My Serviced Accommodation Predictions for 2021

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin tells you about eight of his serviced accommodation predictions. He shares strategies to help you to overcome some of the challenges that could affect you and your SA business in 2021.

     

    As well as talking about the opportunities that are most likely to emerge over the coming months. In this podcast, he covers contractor, corporate, and leisure bookings.

    .

     

    KEY TAKEAWAYS

    • With contractors, there is a behavioural shift towards SA.
    • Despite Jan and Feb being traditionally quiet months for corporate clients things are still ticking over nicely. A positive sign for the rest of 2021.
    • Corporate clients are now far less likely to share bedrooms. This is a challenge, but there is an opportunity there too. Kevin explains what it is in the podcast.
    • In the summer, there was a staycation boom with people using SAs for the first time. Most people liked it.
    • People wanting to visit family they have not seen for a while will be another opportunity, as restrictions lift. Kevin explains how to take advantage of this.
    • There is a lot of pent-up demand.
    • International travel restrictions have the potential to help SA owners.
    • There is currently no evidence that licenses will be needed to run a SA. But you should futureproof your property.
    • At the moment it does not look like there will be any change to how businesses who short term serviced accommodation lets are classified by HMRC.
    • Stamp duty changes are highly likely to impact property prices.
    • If you run HMOs or Buy to Lets as a Ltd company, you need to keep an eye on what happens with tax. This could represent another opportunity for SAs.

     

    BEST MOMENTS

    ‘I see more positives than negatives.’

    ‘I predict that the corporate market is going to come back even stronger for 2021.’

    ‘There are lots of customers who previously had not done a staycation they had not stayed in serviced accommodation. They liked it. ‘

    ‘For most of us doing SA, C is the most appropriate use class. Do I think that's going to change in 2021? No. ‘

     

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

    27 min
  • Mistakes People Make When Attempting R2SA via a Letting Agent

    Register your interest in Serviced Accommodation Discovery Day here, and a member of our team will get back to you to confirm your place at your preferred date.

     

     

    In this podcast, Kevin goes through the mistakes people make when trying to rent properties to use for SA from letting agents. He explains how to avoid them seeing you as potential competition for their business. When that happens, the chances of them renting out properties to you plummets.

    .

     

    KEY TAKEAWAYS

    • Rent to SA via a letting agent and a landlord are 2 different things.
    • You need to talk to letting agents differently from the way you do when talking to a landlord.
    • Letting agents do not want to help SA operators that they think may turn out to be competition for them.
    • Don´t tell a letting agent that you are going to deal with things like the maintenance. The agent is paid by the landlord to do that and other tasks.
    • Ideally, you want to have 2 websites – One for the letting agents and corporate clients and one that is for landlords/property owners.
    • Don´t overwhelm the agent with information that they may not understand e.g., helping landlords to avoid section 24.
    • Focus on the fact that you need accommodation for your corporate clients.
    • Make it clear you are the one who will pay the rent, you are liable.
    • Ask them for their company let agreement and edit it to reflect the fact that you are using it for your corporate client.
    • Don’t talk about things like “the right to rent” and HMOs. But have a good answer ready just in case the agent brings those subjects up.

     

    BEST MOMENTS

    ‘The mistake people make when speaking to a letting agent is that they use language that they should only use when talking to a landlord.’

    ‘You should have a website for letting agents and you should have a website for landlords, and don´t mix the language. ‘

    ‘Don´t talk about helping landlords to avoid section 24 and avoiding capital allowance, it just overwhelms agents. When that happens, their answer is no. ‘

     

     

    VALUABLE RESOURCES

    The Serviced Accommodation Property Podcast

    https://propertysoldier.co.uk/

    Rich Dad, Poor Dad by Robert T Kiyosaki

    Serviced Accommodation Success by Kevin Poneskis

     

     

    ABOUT THE HOST

    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.

     

    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

     

    CONTACT METHOD

    https://en-gb.facebook.com/propertysoldier/

    [email protected]

     

     

     

     

    20 min

About The Serviced Accommodation Property Podcast

From the publisher's feed

In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly…

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