The Shadow Business Podcast

Send us Fan Mail

Most people aren’t choosing a mentor.

They’re choosing:
 • a mother
 • a father
 • a cheerleader
 • a punisher
 • or someone to blame

Same family system.
Different payment plan.

If your coach is regulating your nervous system, holding your identity, or carrying your disappointment, that’s relational outsourcing.

This episode is uncomfortable on purpose.
Because nothing in your business changes until you stop hiring your childhood.

Watch if you’re ready to grow up!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

I’m currently in the middle of launching a new brand name.

It’s called Wealth Icon.

And the conversations around it have been…
interesting.

Some people immediately lit up.

They felt it in their body before they could explain it with their mind.
They smiled.
They said: “Yes. That makes sense.”

And others hesitated.

They said things like:

“Are you sure you want to flagship that name?”
“Doesn’t that feel a bit… bold?”
“Won’t that trigger people?”
“Shouldn’t wealth be shared?”
“Not everyone believes they deserve wealth.”

And they’re right.

Many people don’t believe they deserve wealth.

And that's exactly what I want to talk to you about!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Wealth reveals people.
It never hides them.

This week on The Shadow Business Podcast, I’m talking about why wealth feels so loaded, why women hesitate to claim it, and what changes the moment you stop trying to deserve success and begin to embody it instead.

Not louder.
Cleaner.
Iconic.

If you’re ready to understand wealth beyond numbers and meet the identity behind it; this episode is yours.

✨ Wealth Icon: January 5–15
bureausbb.com/wealth-icon

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

What are the choices that you make daily?

The investment choices and how do you circle back to how smart those investments are?

In this episode, Sarah speaks about the depth of your choices in your business.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Today I want to speak on the shadows in your content; why do you show up or not show up in your content?

This is the unspoken conversation on the undercurrent of what's happening when you show up.

When you learn to work on this, you'll be able to show up fully like you and in this episode I am sharing how you can do that.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

For this episode, I am taking you back to the beginning of my business where I first taught Goal Setting and how I slowly lost believe in the concept and gained it back again. 

You're able to join my new mini-program Your Next Chapter for only €62,- through this link: 

https://bureausbb.plugandpay.nl/checkout/your-next-chapter-vision-board-party-2026 

See you inside!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

This episode is not about networking or inspiration; it’s about what actually happens inside your system when you step into high-frequency spaces.

The comparison.
The shrinking.
The need to belong.
The fear of being seen by other leaders.
The parts of you that come online when the energy in the room is bigger than your nervous system is used to.

These events don’t just challenge your strategy; they reveal your shadows.
They show you the identities you’ve outgrown, the patterns you’ve inherited, and the power you’re still afraid to own.

In this deep and unfiltered conversation, Sarah explores:

• Why belonging wounds activate in high-level rooms
• How systemic patterns get triggered at live events
• What your money and power shadows reveal when you’re surrounded by leaders
• And how to hold yourself when every part of you wants to hide

You don’t go to events to fit in.
You go to meet the woman you’re suppressing.

Welcome to your next identity.

Join Sarah at Overflow live! Send her a message on instagram: @sarahberckenkamp and apply for The Club to receive the free upgrade to the mastermind day when you join Overflow VIP!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Most women wait to feel like a winner after the success arrives.
But true winning doesn’t happen after the results; it happens before them.

In this episode of The Shadow Business Podcast, Sarah Berckenkamp unpacks the identity shift that changes everything:
the moment you decide you are the woman who wins.

We dive into:
 • How winners think, move, and make decisions
 • The quiet turning point where your identity upgrades itself
 • The systemic lens on winning: loyalty to life instead of loyalty to suffering
 • The nervous system capacity that makes success feel safe
 • What your business starts attracting the second you choose yourself

This isn’t mindset work.
This isn’t confidence affirmations.
This is identity-level leadership; the inner stance that makes money, momentum, and visibility feel inevitable.

If you’re ready to stop negotiating with your potential and start operating as the person who always lands, this episode will shift you into a whole new frequency.

Winners aren’t chosen by life.
Winners choose themselves and life reorganizes around that decision.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

You call it high standards.
You call it excellence.
You call it leadership.

But underneath… it’s control.

In this episode of The Shadow Business Podcast, Sarah Berckenkamp exposes one of the most sophisticated defense mechanisms in high-achieving women: the need to grip, manage, oversee, fix, and hold everything together.

We go straight into:
 • The illusion of safety that control creates
 • The systemic roots of hyper-responsibility and perfection
 • Why your nervous system equates “letting go” with danger
 • How control quietly kills creativity, collaboration, and income
 • What it looks like to lead from self-trust instead of fear

And Sarah shares how she works with this inside her coaching containers; not by forcing delegation or mindset shifts, but by dissolving the deeper patterns that make control feel necessary in the first place.

If you’ve ever caught yourself micromanaging your team, rewriting captions five times, or feeling a spike of anxiety when someone else touches your business… this episode is going to hit home.

Control isn’t who you are, it’s who you became to survive.
But your business isn’t another battlefield.
It’s the place where you finally get to exhale.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Every business is secretly run by the roles you learned as a child.
Victim.
Saviour.
Accuser.

If you’re caught in the Drama Triangle, you’re not leading; you’re reenacting. 

You’re running your launches, your pricing, your content, and your team dynamics from survival, not from your adult self.

In this episode, Sarah Berckenkamp pulls back the curtain on the Drama Triangle, how it shows up in business, why it keeps you exhausted, and what it takes to finally step out of the cycle and lead as the adult.

👉 If you’ve ever felt yourself collapsing into “it’s too hard,” rescuing your clients, or blaming your team, this conversation will pierce through the drama and show you a way out.

Because when you step out of the triangle, you reclaim your power, your sovereignty, and your business.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp