The Shadow Business Podcast

Send us Fan Mail

This is a client case study of a client of mine who kept holding on to her hourly rates and why this, in this case, was actually her shadows talking. 

She's doing great now and she's changed a lot in her business.

It is so interesting to see how something seemingly insignificant, like hourly rates, can actually fully change the way you lead your business. 

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

This is one of my favorite episodes, because it speaks about the core of your business; your offers and how it can really change the game for you.

Since November last year, I completely shifted my business model after the insights I share inside this episode and how you can do that too.

And how your shadows are preventing you from creating the offer that your clients crave. 

Have fun listening and recreating your offer suite!

And if you're ready to finally have a product suite that your clients desire, you need to be inside my The Obvious Choice Program: https://bureausbb.com/obvious

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

One of my 1:1 clients finished her first month of coaching with me and I wanted to do a short 'midterm' review of our coaching together.
I looked back at the questions she asked in the onboarding form and I was so surprised seeing those questions, because it was like I was seeing a whole different person.

At the beginning she was sceptical about coaching. 
And even though sceptiscism is good, it is bad when....

...that's what I explain inside this episode. 

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Two years ago, I made a podcast about 'the gatekeepers' inside the art world and how it keeps artists small.
In this episode, I am diving deeper into the dynamics of 'waiting to be chosen' and where it systemically is coming from and what you can do about it.

This episode is both practical and raising awareness on the topic.

You can find all the details on my new program The Obvious Choice here: https://bureausbb.com/obvious

You can join me during Freedom Queen Live using this link:
https://freedomqueenlive.com/?am_id=sarah4225

And you can listen to the old episode here:
https://open.spotify.com/episode/2zdl1pEV59EsTtgpCPJ4LI?si=df6d75f1e7624fad

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

You don’t need to be “deep enough.”
You don’t need a breakdown.
You don’t need to fix yourself first.

Shadow work doesn’t start with digging.
It starts with noticing.

Noticing how you react.
Noticing what you avoid.
Noticing what you do automatically.

If you’ve ever thought:
“Why do I keep doing this?” you’re already at the doorway.

This episode is a soft, normal, very human take on shadow work.
No intensity. No labels. No pressure.

Just curiosity.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

You know what’s wild?

Some of the most powerful women I know sound incredible in conversation—
and completely disappear on the page.

They post anyway.
Every day.
With barely any response.

In the new episode, I explain why this keeps happening—and why it’s not about confidence, consistency, or the algorithm.

If content feels harder than it should… this one will land.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Ever bought something and immediately thought: “…why did I do that?”

This was probably because your body already knew this wasn’t really a choice, it was relief.

Frantic spending isn’t a money problem.
It’s a nervous system moment.

Wealth doesn’t start with better strategy.
It starts with being able to pause.

To notice:
Am I choosing… or escaping?

This episode is for you if money sometimes feels emotional, rushed, or way too loaded.

No shame.
Just clarity.

Enjoy listening!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

When I first heard from my trainer that I needed to strengthen my relationship with my mother in order to receive more money, everything suddenly became clear.

In my body.

This isn’t symbolic.
And it isn’t psychological.

Your mother is your first relationship with life itself.
As a role.

Your nervous system learned very early what receiving feels like through her.
What it costs to need.
What happens when you relax.

That learning doesn’t disappear just because you grow up, become independent, or create distance.

It keeps shaping how much ease, money, rest, and support your body allows in.

This episode isn’t about fixing your mother.
It’s not about forgiveness.
And it’s not about contact.

It’s about the inner relationship;
and how changing that, quietly, can change everything else.

I also share why I work with this through hypnosis and why you don’t need to talk to your mother at all for something real to shift.

You can listen to the recorded hypnosis through this link.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Becoming the obvious choice is rarely about better marketing.

It’s about alignment.

When your offer reflects how you actually work.
When it solves one clear tension instead of ten imagined ones.
When it feels honest, contained, and true to your stage.

People don’t need convincing then.
They feel recognition.

This episode is for anyone who’s tired of shouting, tweaking, or adding more and ready to let their offers speak for themselves.

Clarity creates trust.
And trust makes you the obvious choice.

To get into the Club to follow my new program, simply click this link and you'll be set!

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp

Send us Fan Mail

Ever notice how your work always has to make sense?
How it can’t be light.
How you feel the need to contribute something substantial every time you speak?

Sometimes that’s integrity.
And sometimes it’s a systemic shadow.

In many systems, presence wasn’t enough.
You belonged because you were useful, insightful, or made things make sense.

So depth became safety.
Clarity became control.
And explaining became a way to stay.

This episode isn’t about doing less or dumbing down.
It’s about noticing when “depth” becomes a hiding place.

Because when everything is airtight, nothing can really touch you.

What if saying less isn’t a loss of value; but a sign of trust?

Listen if you’re curious what happens when you speak from place instead of role.

🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis

💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application

📲 Follow Sarah:

• Instagram: instagram.com/sarahberckenkamp
• Threads: threads.com/@sarahberckenkamp
• LinkedIn: linkedin.com/in/sarahberckenkamp