The Shadow Business Podcast

The Shadow Business Podcast

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The Shadow Business Podcast episodes

  • #096 2024 Business Countdown part 1: Reflecting on 2023

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    In this episode we're starting our 2024 countdown with reflecting on 2023.
    How you can do this & how I'm doing this, let's make 2024 your best year yet by looking back first <3!

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    26 min
  • #095 Why I am creating English content as a Dutch person

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    I get this question a lot, especially from Dutch people.Β 
    People even ask me if I am from the US or UK or raised bilingual?Β 
    Thank you, but no.

    The reason why I’m speaking in English is super personal, so I’m taking you on a journey on how this started.

    So when you're not sure if you should communicate in English or in Dutch (or your other mother tongue), listen to this episode.

    Have fun!

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    21 min
  • #094 Freelance to Freedom

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    We're talking about letting go of your hourly rates and starting to commit to packages. In this week's episode I'm sharing how you can start getting into creating packages & experiment what works best for you.

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    17 min
  • #093 On Death Becomes Her: The best Sales Process in movie history

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    When I was young, I was binge-watching death becomes her. I was a huge Goldie Hawn fan and every time when there would be a film starring her, I would record it on my VCR, I would only have a few recordable videotapes, which meant I watched just a few movies many times; house sitter, private benjamin, pretty woman, clueless and home alone where the films I watched over and over again.Β 

    But let’s focus on Death Becomes Her, last Tuesday on Halloween I re-watched Death Becomes Her.Β 

    And once again I was reminded that I wanted to record an episode about this, so here we are.Β 

    If you’ve never seen the movie, I think it’s safe to listen to this episode, because there’s still so much left to see, it’s a beautifully made movie with incredible budget 55 million and by the way, they a profit of 150 million.

    The reason why I’ve wanted to record this episode for a long time, is because Isabella Rossellini is a top sales woman in this film and I wanted to peel-off her sales process with you and show why it’s so great and why it’s a great sales script for anyone who has to sell anything.

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    25 min
  • #092 How to chase happiness in your business

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    For many people running a business is about finding freedom, about having more free time or making more money. To me, running a business makes me happy.

    I'm sharing with you how I navigated this for myself and to show you that no happiness happens overnight.

    Enjoy listening!

    You can join the Big Life Challenge here: https://bureausbb.plugandpay.nl/checkout/big-life-challenge

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    29 min
  • #091 How to drive your audience to your offer

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    There's something about people who are having succes and others who don't.

    The answer is in this week's podcast.

    Enjoy listening!

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    24 min
  • #090 How to stop feeling overwhelmed in your business

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    I've created an instagram post a few weeks ago on how my september has been and I did get some great responses, even one of my client's has used my format to review her september too. In this episode I'm diving deeper into how I decided on these topics and diving deeper into the contents of my instagram posts.Β 

    Enjoy and keep reviewing your months as well!

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    19 min
  • #089 What Oprah's interview has done for me...

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    In this week's podcast we're talking about a technique I was ashamed of which I've done since my teenage years, without knowing it was a self development technique:Β 

    Acting like I am on the bench on one of Oprah's Super Soul Conversations. I've done this with my Club clients this week and we had so much fun!Β 

    Here's how we've done this and how you can do this too.

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    16 min
  • #088 Stop cold messaging people and do this instead

    Send us Fan Mail

    In this week's podcast I'm sharing with you why I stopped dm-ing people to step into my program and what I'm doing instead.Β 

    My biggest pet peeve is someone sending me a message: "hey Sarah, you're doing this and this wrong, let me fix you."

    This to me is a great reason not to answer somebody.Β 

    But what should you do instead if you need new clients?Β 

    I'm discussing it in this week's episode.

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    20 min
  • #087 How my CPTSD Diagnoses has actually helped me evolve in my business more than I could hope for.

    Send us Fan Mail

    I received so many nice responses on an instagram post I placed recently, so I immediately decided to create a podcast about it for more context.
    ​
    The post talks about my diagnoses of CPTSD and how it actually helped me navigate the business that works for me.
    ​
    ​It's personal, it's nuanced, it's there.

    Let me know what you think <3.

    🎁 Free Hypnosis β€” Unblock Your Yes:
    In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. πŸ‘‰ bureausbb.com/hypnosis

    πŸ’Ό Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. πŸ‘‰ bureausbb.com/application

    πŸ“² Follow Sarah:

    • Instagram: instagram.com/sarahberckenkamp
    • Threads: threads.com/@sarahberckenkamp
    • LinkedIn: linkedin.com/in/sarahberckenkamp
    34 min

About The Shadow Business Podcast

From the publisher's feed

What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it?

Hosted by business coach and systemic guide…