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Burton Snowboards’ Talent Development Leader on Miscast Roles, Transitions, and Performance Management | Aaron Raby
On the Shifting People Podcast, co-hosts Derek Williamson and Kathleen McDonough interview Aaron Raby, Director of Talent Development and Performance at Burton Snowboards, about his non-linear career from county government programs to HR and leadership development roles at Gallo Winery, Simpson Strong-Tie, Foster Farms, NuHarbor Security, and then Burton (starting August 2025). Raby explains Burton’s talent development objectives: helping people reach full potential by getting the right people in the right roles and aligning development to company growth, culture, and performance management. He shares ways to spot “miscast” employees through career coaching and the “51/49” fulfillment rule, discusses internal mobility in family-owned businesses, and emphasizes focusing HR impact on employee “transitions.” The conversation also covers bridging executive-frontline experience gaps, change management through communication and decision clarity, Burton’s values-driven community (including the New Rider program), and pride in seeing Burton boards featured during the Winter Olympics.
You can learn more about Burton Snowboards here:
Working at Burton: https://www.burton.com/us/en/content/working-at-burton.html
Burton's Purpose: https://www.burton.com/us/en/content/purpose.html
From Burton to the World Collection: https://www.burton.com/us/en/content/from-burton-to-the-world-collection.html
00:00 Podcast Welcome
00:38 Aaron Career Journey
05:16 Building Talent Development
08:07 Spotting Miscast Roles
11:06 Internal Mobility Benefits
13:21 Legacy And Values
17:40 Bridging Experience Gaps
23:26 Community And New Riders
28:48 Transitions Focus Strategy
32:30 Applying Transitions Anywhere
34:03 Tell Show Do Training
34:40 Promotion Timelines Myth
35:46 Manager to Director Stall
37:15 Own Your Career Plan
38:47 Career Talks in 90 Days
40:35 Managers Create Options
42:01 Communicate Change Repeatedly
43:12 Change Runway and Readiness
44:19 Decide If You Should Change
46:40 Protect vs Go Get Model
49:11 Olympics Pride at Burton
52:45 Post Interview Debrief
55:50 B Corp Values Breakdown
58:51 Shifting Questions Wrap Up
Description: Why Hiring Feels Broken: AI Job Applications, Job Boards, and the Future of Recruiting
Exploring HR Strategies with CARC Inc.'s Chris Harris | Shifting People Podcast
Welcome to the Shifting People Podcast! Co-hosts Derek Williamson and Kathleen McDonough dive deep with Chris Harris, Human Resources Director at CARC Inc., about practical HR insights you can apply in your business today. Harris shares his journey from paramedic to HR professional, discusses the diverse services offered by CARC Inc., and elaborates on recruitment, retention strategies, and the importance of a passionate workforce. The conversation also covers innovative ideas like stay interviews, the use of AI in hiring, and opening up learning management systems for employee development. Tune in for valuable insights into people management and creating a more inclusive workplace.
You can follow along with Chris on LinkedIn here: https://www.linkedin.com/in/chris-harris-sphr/
00:00 Introduction to the Shifting People Podcast
00:27 Meet Chris Harris: HR Director at CARC Inc.
00:44 Chris Harris' Journey into HR
01:26 Day-to-Day Operations at CARC Inc.
02:17 Understanding CARC Inc.
03:24 Programs and Services at CARC Inc.
06:09 Employee Development and Learning Management
07:43 Veterans in the Workforce
13:57 The Hidden Power of Stay Interviews
18:08 Hiring Philosophy and the Role of AI
22:13 Declining a Candidate Due to Location
22:26 The Role of AI in Recruitment
23:18 Ethics in AI and HR
25:14 Challenges and Limitations of AI
26:16 The Importance of Human Oversight
29:33 Exploring Social Media Engagement
32:58 Concluding Thoughts and Farewell
Leveraging Creativity in HR and Elevating Company Culture with Brittany Di Nicolò Pride
Welcome to the Shifting People Podcast! In this episode, hosts Derek Williamson and Kathleen McDonough sit down with Brittany Di Nicolò Pride, HR Manager at KFC, Latin America and Caribbean. Brittany shares insights into her diverse career journey, spanning roles in ed tech, global digital teams, and advertising agencies. She discusses the importance of creativity in HR, promoting internal talent, and fostering a resilient company culture. Learn how to effectively monitor employee engagement and use relationship-building as a foundation for organizational success. Whether you're a leader in the HR field or managing a team, this episode is packed with actionable advice to help you elevate your business.
You can view and interact with Brittany's LinkedIn post offering help and support for job-seekers here: https://www.linkedin.com/posts/brittanycpride_i-helped-my-mom-re-enter-the-job-market-after-activity-7396632713815986177-lOqp?utm_source=share&utm_medium=member_desktop&rcm=ACoAABg4U-sB8YOLI6sjk_64r3-gwDAxbUG_itw
00:00 Introduction to the Shifting People Podcast
00:27 Meet Brittany Di Nicolò Pride
01:40 Brittany's Background and Career Journey
03:35 The Impact of Sports on Personal and Professional Life
06:47 Marketing and Creativity in HR
09:31 Global HR and Cultural Sensitivity
13:26 Building and Changing Company Culture
17:31 Promotions and Career Pathing
23:02 The Role of Engagement Surveys in Assessing Culture
23:44 Taking Action on Survey Results
26:21 Timing and Objectivity in Surveys
27:22 Bonuses Tied to Engagement Scores
29:27 Personal Goals and Manifestation
31:59 Helping Others in the Job Market
35:18 Final Thoughts on Company Culture and Engagement
00:00 Episode #16: Navigating the Global HR Landscape with Brittany Di Nicolò Pride
Chasing Magic: Empowering Guest Experiences with Ryan Tiffin
In this episode of the Shifting People Podcast, hosts Derek Williamson and Kathleen McDonough dive deep into guest experience and empowerment with Ryan Tiffin, Vice President of Brand Strategy and Guest Experience at Incredible Food and Fun Restaurant. Ryan shares his unconventional journey through various industries, including his transformative time at Disney. He highlights the importance of empowering employees, the impact of small changes in language, and the value of transparency in leadership. Tune in for insightful stories and practical takeaways to apply in your business today.
00:00 Introduction to the Shifting People Podcast
00:32 Meet Ryan Tiffin: An Unconventional Journey
03:03 The Value of Non-Traditional Career Paths
05:52 Lessons from Disney: Transformational Training
11:25 Implementing Disney's Magic in Other Companies
14:24 The Power of Empowerment and Transparency
20:09 Creating Magical Guest Experiences
22:56 Inspiring Employees Through Personal Stories
25:50 Empowering Employees for Success
26:36 Applying Disney Principles Anywhere
26:55 The Importance of Human Interaction
28:12 Empowering the Entire Team
30:12 Hiring for Hospitality: Finding the Spark
34:59 The Journey to Writing a Book
37:46 Conclusion and Final Thoughts
00:00 Episode #15: Creating Impact: Lessons from Disney and Beyond with Ryan Tiffin
Navigating Leadership & Culture: Insights from Ed Janikowski on the Shifting People Podcast
Join hosts Derek Williamson and Kathleen McDonough on the Shifting People Podcast as they sit down with Ed Janikowski, District Manager at a National QSR Brand. Ed shares his extensive journey in the service industry, detailing his experiences and leadership evolution over the years. From discussing the importance of internal recruitment and the nuances of effective leadership to tackling the realities of managing high-volume and struggling locations, this episode is packed with actionable insights. Ed also shares his perspective on fostering a positive work culture, the significance of flexibility in hiring, and the impact of genuine leadership. A must-listen for anyone in people management and the service industry!
You can follow along with Ed's inspiring posts on LinkedIn here: https://www.linkedin.com/in/ed-janikowski-00445128/
00:00 Introduction to the Shifting People Podcast
00:27 Meet Ed Janikowski: A Journey to His Current Role
00:37 Ed's Early Career and Military Aspirations
02:53 Transition to the Restaurant Industry
04:41 Leadership and Career Growth
08:31 Personal Life and Family
09:21 Insights on Leadership and Recruitment
22:50 Challenges and Strategies in Managing Locations
27:10 The Importance of Store Culture
28:59 Building a Positive Work Environment
31:48 Challenges in Enforcing New Policies
36:05 Flexibility in Hiring Practices
40:47 The Power of Social Media and Mentorship
42:50 Final Thoughts and Reflections
From Teaching to HR Leadership: Justin Ostrynski's Journey & Insights | Shifting People Podcast
In this episode of the Shifting People Podcast, co-hosts Derek Williamson and Kathleen McDonough interview Justin Ostrynski, Director of People and Culture Development at Hendricks Commercial Group. Hear Justin’s incredible journey from teaching to corporate HR, including his impactful roles at Chick-fil-A and Krispy Kreme. He shares his experiences in navigating career transitions, championing frontline workers, implementing successful training programs, and fostering company culture. Gain actionable insights on listening to employees, executing change management, and measuring the ROI of investing in people. Whether you're in HR, talent acquisition, or business leadership, Justin’s story will inspire and offer practical strategies you can apply in your own organization.
00:00 Introduction to the Shifting People Podcast
00:27 Meet Justin Ostrynski: From Teacher to Director of People and Culture
01:48 Journey into the Restaurant World with Chick-fil-A
02:54 Corporate Experience and Return to Operations
04:58 Navigating COVID and Transitioning to Krispy Kreme
07:13 Joining Hendricks Commercial Properties
08:55 Challenges and Strategies in People Development
11:15 Importance of Frontline Worker Engagement
16:50 Values and Culture in Organizations
20:56 Project Spark: Building an LMS from Scratch
23:36 Collaborative Training Development
24:27 Project Spark: Igniting Learning
24:59 Celebrating Small Wins
26:33 Executive Support and ROI
31:56 Scaling Culture for Growth
33:54 The Value of the Food Service Industry
37:08 Listening to the Frontline
39:31 Calculating Turnover Costs
44:02 Final Thoughts and Farewell
Inside Dunkin's Success: CEO Christopher Angiolillo's Journey & Insights
Welcome to the Shifting People Podcast! In this episode, co-hosts Derek Williamson and Kathleen McDonough delve into the intricacies of people management and the service industry with Christopher Angiolillo, CEO of Dunkin and Signify Ventures. Discover how Christopher's journey from growing up in the family business to leading a major franchise has shaped his unique approach to management. Learn about the value of sports and team environments in leadership, the importance of simplifying processes, and the strategies for retaining long-term employees in a franchise model. This episode is packed with lessons on balancing growth, protecting established processes, and using social media to document and share valuable business insights. If you're involved in or curious about the franchise business, this episode is a must-watch!
00:00 Introduction to the Shifting People Podcast
00:27 Meet Christopher Angiolillo: CEO of Dunkin and Signify Ventures
00:52 Christopher's Journey: From Family Business to CEO
02:39 The Impact of Sports and Construction on Leadership
05:58 Franchisee Challenges and Strategies
10:26 Simplifying Management for Longevity
20:34 The Importance of Information and Exit Interviews
22:55 Creative Solutions for Employee Retention
24:03 The Importance of Conversations and Information
25:58 The Video Series: Concept and Execution
27:59 Balancing Technology and Human Interaction
29:26 Engaging Employees Through Social Media
32:31 Final Thoughts and Future Plans
34:35 Reflecting on the Conversation
00:00 Episode #12: Generational Growth: The Dunkin' Dynasty of Christopher Angiolillo
Mastering Restaurant Operations: Insights from Qristen Allen of Doghaus
In this episode of the Shifting People Podcast, hosts Derek Williamson and Kathleen McDonough sit down with Qristen Allen, a seasoned expert in restaurant operations at Doghaus. Qristen shares her extensive journey from starting at her grandparents' restaurant to working at Disneyland, Courtyard Marriott, Shake Shack, and finally Doghaus. She discusses the importance of being adaptable in the constantly changing environment of the restaurant industry, prioritizing guest satisfaction, and effective franchise management. This episode is packed with real-world insights and practical advice that can be applied to improve your business operations.
00:00 Introduction to the Shifting People Podcast
00:27 Meet Qristin Allen: From Childhood to Doghaus
00:50 Qristin's Journey Through Various Roles
03:06 Transitioning to Doghaus: Corporate and Franchise Insights
05:27 Challenges and Learning in Restaurant Operations
09:30 New Restaurant Openings: A Team Sport
12:50 Handling Emergencies and Constant Change
20:31 Generational Differences in the Workforce
23:37 Spotting and Nurturing Talent
25:08 Hiring the Right People
25:58 Evaluating Resumes and Initial Phone Screenings
26:53 Interview Techniques: Dining Experience Stories
28:00 Empowering Employees to Handle Guest Complaints
30:10 The Importance of Apologizing in Customer Service
34:21 Qristen's Career Aspirations and Industry Insights
36:53 Final Thoughts and Reflections
From the publisher's feed
Welcome to The Shifting People Podcast, where we go deep into the weeds with leaders on the front lines of people management and the service industry. We interview the best minds in HR and talent…