Bill Bowerman, co-founder of Nike, was on a quest for the perfect running shoe grip when he found inspiration in his wife’s waffle iron. Pouring polyurethane directly onto their wedding gift, he began to develop the prototype that would eventually become Nike’s legendary waffle sole trainer, and which received its patent on 26th February, 1974. 

But Nike wasn’t always the fashion powerhouse we know today. Back then, it was still Blue Ribbon Sports, importing Japanese running shoes. Bowerman, a top U.S. college track coach, and Phil Knight, a former runner and business enthusiast, had teamed up to take on the dominant German brands like Adidas and Puma. 

In this episode, Arion, Rebecca and Olly explain why, despite this astonishing origin story, the sneaker was first called the "Moon Shoe"; take a whistlestop tour through some other Nike highlights, including the iconic ‘swoosh’ and "Just Do It" slogan; and reveal what happened to the humble waffle iron at the centre of the story…

Further Reading:

• ‘Nike receives patent for waffle‑soled trainers—invented in a waffle iron | February 26, 1974’ (HISTORY, 2024): https://www.history.com/this-day-in-history/nike-patent-waffle-sole-trainers-invented-in-waffle-iron

• ‘How Nike Won the Cultural Marathon’ (The New York Times, 2022): https://www.nytimes.com/2022/06/15/style/nike-culture.html?searchResultPosition=6

• ’Iconic Nike waffle shoes worn by legendary distance runner Steve Prefontaine up for auction’ (KGW News, 2022): https://www.youtube.com/watch?v=YKnh5VVPQbU

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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

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