The SIGRUN Show

Jenny Fenig is on a mission to help ambitious women cash in on their calling and do less while making more by reclaiming their time, energy, and magic. She is a spiritual business coach for fiercely ambitious women entrepreneurs as well as the author of Get Gutsy and the host of the Get Gutsy podcast. She is passionate about encouraging women to use their platform to take a stand and voice their opinion on issues they are passionate about, from business and entrepreneurship to social injustice and politics.

Jenny joins me to discuss why women entrepreneurs need to voice their opinion on issues they believe need to be talked about and how your opinions help you stand out and connect with your audience and ideal clients. She also explains why it's important to lean into your tribe and overcome your fear of sharing your opinion, speaking your mind, and taking a stand as well as how to cope with the backlash you may receive from voicing your opinion.

"When we have our own thing, we can be real about the message that we feel called to deliver." - Jenny Fenig

In This Episode of The Sigrun Show:

• Jenny's career journey and how trusting her inner voice led her entrepreneurial career
• How the world of business coaching has evolved
• Why she believes it's important for coaches to follow their calling and create a community around that calling
• The importance of having a mission beyond merely building a business
• Getting comfortable with "ruffling feathers" when taking a stand with your business
• Jenny's perspective on mixing business and politics
• Coping with backlash when speaking your opinion and taking a stand
• Overcoming your fear of taking a stand
• The importance of building your inner circle
• Identifying the kind of leader you are and the kind you want to be

Connect with Jenny Fenig:

• JennyFenig.com

• Free Gift: Reclaim Your Time Template

• Jenny on Facebook
• Jenny on Instagram
• Jenny on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…in one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the leading international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Liz Melville is a highly regarded Facebook Ads Specialist who works with industry giants, managing multiple six-figure Facebook advertising budgets every month. Liz also teaches online entrepreneurs - course creators and personal brands - how to effectively create Facebook ad campaigns that will impact their business growth in a way that they get to spend less time working in front of their computers and more time living the life they want.

Liz joins me today to share how she realized the power of Facebook ads and why entrepreneurs still need Facebook advertising despite the many different ways to attract an audience. She discusses the challenges of learning and developing a Facebook ad campaign and how investing in Facebook ads can impact your business and your personal life. Liz also shares the best place to start for those who have never tried using Facebook ads and the best and fastest way to get people engaging with your page.

"There is no more targeted network than Facebook." - Liz Melville

In This Episode of The Sigrun Show:

• The biggest learning curve for Liz when she started learning about Facebook ads.
• Why your audience may not be engaging with your content
• Where businesses should start showing their content so they can come up with more effective content
• When to start an awareness campaign for a launch and the kind of content to create
• The difference between entrepreneurs who have massive launches and those who are struggling to launch
• The stage your business should be in to start outsourcing the management of your Facebook ads
• Why entrepreneurs should learn the basics of Facebook ads, even if they don't like numbers
• What to do to get your ads approved by Facebook
• What is word-smithing and why it is relevant when creating your Facebook ads
• How to stay ahead of the game

Connect with Liz Melville:

• Liz Melville Website
• Ads That Convert Podcast
• Liz Melville on Facebook
• Liz Melville on Instagram

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Tom and Ariana Sylvester founded Lifestyle Builders out of their desire to help entrepreneurs grow and support their businesses while living their ideal lifestyles. As the couple's family grew, they also grew as entrepreneurs running three different businesses. From their business journey, Tom and Ariana have decoded the key to having a thriving business while spending time with the people who matter. They created a system that made it possible to be financially free and live the lifestyle you want, even before hitting retirement age.

Tom and Ariana share how to achieve financial freedom by 35 and their insights and realizations - the things they learned and how they grew - as they dive into their entrepreneurial journey. They discuss how they ended up working together on their current business as their relationship bloomed and they became more than just business partners. Tom and Ariana also share why money comes in easier when you choose to focus not on money but on helping others.

"The goal is never about money. The goal is what can you do when you don't have to work for a company." - Tom Sylvester

In This Episode of The Sigrun Show:

• Why the book writing process was a learning experience for Tom and Ariana
• The big wake up call that saved their marriage and life together
• How their entrepreneurial mindset changed from their first business to their third
• Defining what a 'freedom number' is
• The two major lifestyle changes they made to reach financial freedom sooner
• How to determine which business model is right for you
• What being retired really means to the couple
• Why focusing on money or your freedom number does not imply that it's all about the money

Resources Mentioned:

• The Automatic Millionaire by David Bach

• Rich Dad, Poor Dad by Robert Kiyosaki

Connect with Tom and Ariana Sylvester:

• WeAreLifestyleBuilders.com

• Lifestyle Builders Book
• Tom and Ariana on Facebook
• Tom and Ariana on Twitter
• Tom and Ariana on YouTube
• Tom and Ariana on Instagram

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As the co-founder of Creative Mind Media along with her husband, Debra Maldonado has helped thousands of people around the world discover themselves through their coaching system. Debra is the author of Let Love In: Open Your Heart to Attract Your Ideal Partner and is on a mission to encourage and embolden women to overcome their limitations to find love and live the life they want. She has been featured on ABC News, FOX News, and in Cosmopolitan, and Huffington Post.

In this episode, Debra and I talk about what your shadow is and how you can achieve success in life, including in love and business, if you choose to face and accept your shadow. Debra explains the Creative Mind Method she uses in her coaching programs and how it applies Carl Jung's theory in her coaching model to help people move forward. She also shares how to unlock your triggers and reprogram the emotion that triggers you through a quick yet fantastic exercise to identify and deal with the events that trigger you.

"The shadow of success is identifying the hidden drivers that are affecting your results in your business." - Debra Maldonado

In This Episode of The Sigrun Show:

• How Debra's story came full circle
• How her online course Engaged in a Year helped women discover the "love" of their life
• The difference between the Freudian and Jungiang concepts in psychology
• What a person's mask and persona are and how they affect their life
• How women end up sabotaging their success because of their need to please others
• The characteristics of people who are most likely to trigger you
• What it takes to be effective women leaders
• Why people tend to mess up their businesses
• What happens if people refuse to deal with their shadow
• What the 'perfect mirror' is and the role that it plays in your growth
• The importance of being aware of your shadow to prevent it from directing your life

Resources Mentioned:

• Carl Jung: Wounded Healer of the Soul by Claire Dunne

Connect with Debra Maldonado:

• Creative Mind Method

• Let Love In: Open Your Heart and Mind to Attract Your Ideal Partner
• Creative Mind Method on Facebook
• Creative Mind Method on Instagram
• Creative Mind Method on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As founder of The Author Incubator™, Dr. Angela Lauria has helped nearly 1,000 authors to write, publish, and promote their books. She has written five exceptional books about how to write a book and have your voice heard, as well as business-related topics such as the Make 'Em Beg Series. Angela and her team of 45 people continue to help aspiring authors realize their dreams assisting them through the writing process as well as promotion of their published book.

Angela shares the method she developed to write a book the fastest way possible - in about 40 hours or less. We talk about the writing journey that led her to create her company and the ten steps she's identified on how to write a book that matters, how she developed this framework, and how it has impacted her success as a coach.

"Everything that's been given to you - the good stuff, the bad stuff - you can use it right now for transformation." - Angela Lauria

In This Episode of The Sigrun Show:

• Angela's special recipe in her business
• Why she had to learn how to write books quickly
• The different specialized roles that make for an effective team
• How the team came up with their mantra "Sane, Simple, and Systemized"
• How Angela gets the best employees in the world
• The framework that made her an instant and more efficient coach
• The questions authors need to answer before writing their book
• How to defeat writer's block
• What made her a genius at frameworks and other people's frameworks

Connect with Angela Lauria:

• TheAuthorIncubator.com

• Free Downloads! The Author Incubator Library
• Page Up! Podcast
• The Author Incubator on Facebook
• The Author Incubator on Twitter
• The Author Incubator on Instagram
• The Author Incubator on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It's during the pricing process that your lizard brain can really step things up a notch - telling you that you're not good enough to command the rates you want. It's when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.

Today, I discuss my mantra: Client for Every Price and why it's important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it's crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.

"There's a client for every price." - Sigrun

In This Episode of The Sigrun Show:

• Why many female entrepreneurs struggle to set their prices
• How your prices help you attract the right clients
• How Dyson built trust with the consumers interested in their 'expensive' curling iron product
• Why you should set your prices based on the value you deliver
• Why female entrepreneurs need to understand who their ideal client is when setting their prices

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Paula Rizzo spent almost 20 years as a senior television producer in New York working on local news and national news, and another ten as a senior health producer on Fox News Channel. Using her background and experience in the fast-paced life behind the scenes, Paula has written best-selling books that provide tips and tools on how to be a more productive entrepreneur. With the online courses and virtual workshops she developed, Paula helps experts and entrepreneurs create powerful videos that allow them to be heard and stand out from the crowd.

Paula shares how to avoid burnout and overwhelm while staying productive at work and at home. She redefines what self-care is and how to do it without waiting for your big break as well as how to set realistic daily goals to accomplish the bigger ones on your milestone list. Paula also shares what her new book is about and how it's going to help entrepreneurs avoid exhaustion and overwhelm.

"It's very much about picking what those boundaries are - what do you say 'yes' to, what do you say 'no' to." - Paula Rizzo

In This Episode of The Sigrun Show:

• Where Paula got the inspiration for the two arms of her business
• How she realized that being efficient is better than being perfect
• How Paula's work experience in the news helped her mentality in her new role as an entrepreneur
• What makes it easy for her to filter the decisions she needs to make so she can be her most productive self
• Examples of filters she used when deciding which stories to approve for Fox News Channel
• The dramatic turn in her life that made her realize how much pressure she put on herself
• How she reframed her mindset from abundance to scarcity
• What to do if you think you have too much on your plate and on the brink of burnout
• How she makes sure she gets things done
• How to care for yourself without leaving your desk
• Where to start with scheduling your tasks for maximum productivity
• A glimpse of her Self-Care Day and how she manages her week
• How to refuse your instinct to say "yes" to everything
• Why women have more difficulty saying "no" to requests
• How she applies Marie Kondo's "joy" principle to her decision-making
• How to identify the source of your stress

Connect with Paula Rizzo:

• PaulaRizzo.com

• Listful Living

• Listful Thinking
• Paula Rizzo on Twitter
• Paula Rizzo on Facebook

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Keri Murphy helps entrepreneurs make a difference in the world by bringing out their natural gifts and ignite the power of their brand. With over 30 years of on-camera experience and 20 years of entrepreneurial experience, Keri empowers others through speaking, coaching, mentorship, and training programs. Her training program, "IT" Factor, has been featured on CNN, ABC, and FOX. Keri's daughter serves as a constant inspiration to continue to inspire and helps others shine brightly, wherever they are in the world.

Keri shares how to overcome your fears of video marketing. She discusses the different types of videos that greatly impact client branding and business revenue and how she retrains her clients' mindset to prepare for their on-camera experience. Keri also shares an outline that helps her clients prepare their video content as well as tips on how to effectively connect with your audience.

"Feel the fear - but get really connected and excited about your purpose, about your passion." - Keri Murphy

In This Episode of The Sigrun Show:

• Her first national hosting job with the Golf Channel.
• What to do when you press the record button.
• Why connecting with your audience works better through video marketing.
• The different impact a video and a podcast can make to your audience.
• The kind of connections people and potential clients are looking for today.
• Why Oprah is the perfect example of overcoming fears.
• The best way to start your video and hook your audience.
• How much time you have to capture and keep your viewer.
• Two vital questions your audience asks as they watch the first few seconds of your video
• How to be relatable in your videos.
• The easiest way to start practicing and getting on camera.
• What a positioning video is and why it results in a 75% conversion of your business.
• How a personality video drives your brand.
• Examples of product videos and how often you should have these.
• How often you should do Facebook Live.
• How often your audience needs to see you before they buy from you.

Connect with Keri Murphy:

• Inspired Living Website

• Ignite Your "IT" Factor Training

• Keri Murphy on LinkedIn
• Keri Murphy on Facebook
• Inspired Living TV on Instagram

Join me at the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you ever wonder why some entrepreneurs are more successful than others? Aside from pursuing further learning and improving service or product offerings, another way to reach success is by joining a mastermind group. Being part of a mastermind group that is right for you and engaging with like-minded entrepreneurs who desire the same things you want are a surefire way to achieve the things you desire -- both personal and professional growth and success.

Today, I dive into how to choose the right mastermind group in 2020. I share relevant decision-making factors such as the right time to join a group, considerations when choosing a coach, and when you should change coaches if you feel like transferring groups. I also share the new mastermind group that will be available to entrepreneurs who want to take their careers and businesses to a whole new level.

"Being a part of a mastermind group can not just help you grow your business, but also dramatically improve your life." - Sigrun

In This Episode of The Sigrun Show:

• Why most entrepreneurs join mastermind groups today.
• Factors to consider before joining a particular mastermind group.
• How much you should be earning before you join a mastermind group.
• The difference between a mastermind and a group coaching program and how to determine which one is right for you.
• How to pick the right mastermind group for you.
• What to do if you're considering joining more than one mastermind group.
• Why mastermind members are discouraged from guru-hopping.
• The difference between my VIP Mastermind group and the new Red Circle.
• Why the most significant personal and professional breakthroughs happen at live retreats.

Resources Mentioned:

• Think and Grow Rich Book by Napoleon Hill

• Iconic 2019 by Ali Brown

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jen Casey is an NLP Certified Master Coach and business strategist who has a passion for helping online coaches and network marketers experience success by shifting the way they perceive themselves, their circumstances, and their business. She created her signature program to equip others to show up and be the bold and effective business leaders they long to be. Jen hosts the Inner Boss Podcast, where she interviews guests who experience great financial rewards doing the things they love.

Jen joins me today to share how she uses NLP in setting boundaries for herself and her clients as she paves the way for client breakthroughs. She dives into the significance of shifting people's beliefs and how she does it to get positive and impactful results for her clients. Jen also shares how to save yourself and your team from a lot of frustration during a group coaching and shares a personal, life-changing story she experienced during one of the masterclass programs she attended in the past.

"Whatever you believe to be true and possible for yourself is the outcome that you're going to get." - Jen Casey

In This Episode of The Sigrun Show:

• Jen's journey from musical theater to network marketing to business coaching.
• Identifying the right time to transition careers.
• How successful people have the zest and courage to take crazy amounts of action for the work they do.
• What inspired her to get NLP certified and how NLP helped her coach her clients better.
• How your language and the picture in your mind affect the results you get.
• Looking at entrepreneurs' "overwhelm" problems from a different perspective to make the issue solvable.
• How to create different meanings to your physiological responses.
• Why people don't succeed in what they do.
• How she helps her clients differentiate facts from their beliefs.
• Distinguishing your responsibility as a coach.
• How to better serve your clients by creating boundaries and teaching them how to do it.
• What to do if you feel uncomfortable about setting boundaries for yourself.

Connect with Jen Casey:

• Hey Jen Casey Website

• The Inner Boss Podcast
• Free Masterclass! The 3 Part Customer-Attraction Formula for a Profitable Coaching Business
• Hey Jen Casey on Instagram
• Hey Jen Casey on Facebook

Let's Make 2019 Your Best Year Yet!

Are you ready to take your business to the next level? We're now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.

Don't put your success on the back burner! Apply today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!